WELCOME TO ALL OF YOU

HORIZON
1. M.SAIF (Group Leader)
2. BURAIR NAWAZ AWAN
3. CH.WAQAS SHABBIR
4. SOHAIL AHMAD
5. M.WASIM KHAN
6. MALIK M.ALI
7. MAJID SUBHANI
8. RAJA ADIL KIYANI
INTRODUCTION
TO
MOUNTAIN DEW
 MOUNTAIN DEW

 Mountain Dew A Product of PEPSI CO

 Mountain Dew has grown a staggering 74.1% over the
last five years.
 Mountain Dew has a 6.3% market share
 Recently become the #4 soft drink in world.
 Mountain Dew is the first non-cola to reach to 1
billion gallon mark in one year.
UPCOMING DEW PRODUCTS
LABELS OF DEW
ESTIMATED WORLDWIDE
SALES IN BILLION
DOLLARS
 PAKISTANI SOFT
DRINK INDUSTRY
 About 75 million cases a year for Pepsi
alone
 The total beverage market is about 120
million cases of which 65% are Pepsi
products
 About 22% are Coca-Cola products
 PRICING

 250 ml: 18/-Rs

 1.5 Liter: 65/-Rs
 2.25 Liter: 80/-Rs
 PRODUCT OUTFLOW

 Pepsi Cola International has given franchises all over Pakistan with
plants in different parts of Pakistan e.g.

 Pepsi has 12 different units in different areas of Pakistan.

 The cities in which the Pepsi units are: Lahore, Sukkur, Karachi, Multan,
Dera Ghazi Khan, Islamabad, Faisalabad, Quetta, Hyderabad,
Sahiwal,Hattar
 CHANNELS OF
DISTRIBUTION

 Direct Distribution
 Indirect Distribution 　
 Local Zone
 Outside Zone
 Direct Routs – 45 　
 Authorized Dealers - 17
 Agencies – 62 　
 COMPETITION
 

DIRECT COMPETITION

 The direct competitor of Mountain Dew is Sprite 3G.

THE INDIRECT COMPETITION

 The indirect competition of Mountain Dew consists of all the following:

 Major competitors like Sprite and Coke etc
 Within the company i.e. Pepsi & 7UP etc
 Other brands e.g. Gourmet Cole, Shandy Cola, Double Cole, Mecca Cola etc
 Local products in each country i.e. lemon soda etc
 Laal sharbat Substitutes e.g. Jam-e-Shierien and Rooh Afza.
 Other substitutes like tea and lassi etc
 GOALS & OBJECTIVES

CURRENT

 Total annual sale of soft drink in Pakistan 120 million

 Pepsi annual sales in Pakistan 75 million

 Market share of Pepsi 65%

 Market share of Mountain Dew is 22.1% (30% within Company)

 Consumption growth 1.7 % per year

TARGET

 Our sales target for the coming year is to increase sales up to 30 million.

 Achieve at least 38% of the Share within the company.

 Whereas increasing total market share by 2.9% (22.1% to 25%).

 ADVERTISING
CHANNELS

 Will be able to support Mountain Dew to cover all

these media:
 1. Television
2. Radio
3. Print Publications
4. Internet
5. Direct Mail
6. Product Placement
7. Mobile Devices
8. Sponsorships
 ABOUT OUR
ADVERTISEMENT
 ABOUT OUR
ADVERTISEMENT
 PRODUCTION TEAM

 The Cameraman are

CH.WAQAS,MALIK.M.Ali.
 The Script writer is
MALIK BURAIR NAWAZ.
 The set Desisgner and
special effects was
created by RAJA ADIL
SHABBIR KIYANI.
 The Actors are
SAIF,WASIM,SOHIAL,MAJI
D.
 PURPOSE
 To show passion of dew in
customer.
 To show young generation
style
 To show some fun for
attraction to customers
 To get possitive response
from customers
 To show the teamwork
 To generate new
customers
 To entertain customers
 Location
 We have choose the
DAMAN E KOH Monkey
View Point for our Add.

 It consists of beautiful
mountains and hills.

 The people of ISLAMABAD

like this place so much
because of its natural
beauty.

 This place has some

attraction in its ownself
because of lovely scenes.

 The young generation like

this place so much.
 Scene
 Four friends are cuming back
from DAMAN E KOH in a
enjoying.
 Three of those friends have
seen the tin of DEW on tables.
 They stop their friend who
was driving and come outside
car and then see each other
face run fast to get that three
tins and then get and drink.
 The friend who was driving
comes outside and see them
in drinking DEW.
 A friend go to him and give
him a tin he take that and
then he was starting to drink
that but that was empty.
 Color
 We have choose the green and
little yellow backgrund on all
back side.

 Green color shows its similarity

to Dew.

 We have use the different

color logos of Dew.

 We have use the yellow color

to give it some nice touch.

 Green color is a simble of

coolness so we have use it to
give our viewers cool touch.
 Music

 We have choose the club

music in our Add so our
viewers pay more attraction
and enjoy it a lot.

 The music gives a chilly

touch to our Add and the
viewers pays more attraction
to our Add.

 The viewers will enjoy the

background music alot and
they will appreciate all the
efforts which we have done.

 MUSIC is a FOOD of Body.

 CONCLUSION
 Mountain Dew is a well renowned brand and it has maintained its
position well by understanding the client psychology, by ensuring
quality, by introducing ingenuity in products, by enlarging its
product base, by keeping economic factors in view and by intense
and jazzy advertisements.

 Whenever and where ever there is a spotlight event, Mountain

Dew must figure in, like the one day international cricket matches
between India and Pakistan many other such occasions. The key
word for success in the Marketing World is to “remain in the
spotlight” and that is what Mountain Dew should do more.
Thanks