Swot Analyses

• Threats:
• ABL has many competitors, which are continuously
increasing its products and marketing aggressively.
It may cause its customers to shift to competitors.
• Pakistan India relations often create a war danger. This
chance of war may cause army officer and their
families to increase the frequency of withdrawals,
which would decrease deposits.
• In Gujrat Imports & Exports business are done on
seasonal basis which affect the whole business of AKBL
Gujrat.
• The schedules of charges indicate that the fees charged
by the bank on the various services it provides are
extremely high. It may result in decrease in the number
of its existing customers.
Formerly Askari Commercial Bank Ltd
Group Name: “DAZZLERS”
•Group Members:
•Abdul Manan.
•Zaibi U ALLAH.
•Sidra Munawar.
•Mudasar Mustafa.
Agenda/Topics To Be Covered
• Introduction of Askari bank limited.
• Vision And Mission.
• Management Process.
• Swot Analysis.
• Suggestions.
• Conclusion.
•
History of Askari Bank Limited
• Askari Bank Limited was incorporated in Pakistan on
October 9,1991.
• It commenced operation on April 1,1992.
• Askari Bank Limited work as a Army Trust which was
established for the welfare of Army Officials.
• Army welfare trust Situated in AWT plaza Rawalpindi.
• Askari bank has expanded into a network of 200
branches. Including 20 dedicate Islamic Banking and a
wholesale bank branch in Bahrain.
•
History of Company/Company Vision
• The bank is listed on Karachi, Lahore, and Islamabad
stock exchanges.
• Shared Network of 2991 online ATMs.
• The branch of Askari Bank Limited Was Opened in Gujrat
in June 2002.
•

• Products and services of Askari Bank Limited.

• Vision:
• “To be the first bank in the region”
•

• Mission:
§ Delivering Quality services through innovative
technology and effective human resource
management.
§ Maintaining high ethical and professional standards.
§ Providing enhance value to all stakeholders.
§
•
Goals Of Askari Bank Limited
• It will Endure to provide its customer with as many
creative financial services and products as it required.
• Develop different and new products to cater to the
customer’s demand.
• Provide the all required training to its staff toward
achieving a higher level of professionalism.
•
Management Process
 Planning
• Plans are to be used in Askari.
• Strategic.
• Short Term.
• Specific Plan.
• Corporate Strategy To achieve the goals.
• Askari used Growth Strategy.
• Competitive Strategy.
• Cost Reduction.
• Quality enhancement.
• Innovation.
•
•
•
•
Organizational Hierarch
Branch Hierarchy
 Organizing
• Departmentalization.
• Functional Departmentalization.
• Process departmentalization.
• Unity of command.
• Span of control.
• Centralized.
• Formulization.
• Mechanistic Organization.
• Organization Design.
•
 Leading
• ABL take Steps For leading the Organization.
• Filling management positions with qualified and
competent personnel.
• Seeking out and identifying prospective
management talent in the employment career as
far as possible.
• Assuring that quality and quantity of management
reserves are adequate for anticipated
requirements.
• Rewarding the high achievers and leading
performance deliverers.
• How ABL select the employees.
•
•
 Controlling.
• ABL puts the right person to the right job and this person
done his work efficiently and effectively. and employee
have a standard of doing job.
• ABL can measure the performance of the employees
through these steps:
• • Oral communication
• • Written communication
• • Negotiation skills
• • Product knowledge
• • Procedures & policies
• • System knowledge
• • Work organization
• • Problem solving
• • Teamwork
• • Customer focus
• • Understanding the business
•
•
 Swot Analyses
• Strengths:
• ABL has got a well-developed on-line system in
most of its branches.
• It is the only bank working for the welfare of army
officers, which was established by Army Welfare
Trust.
• AKBL have strength that most of the imports &
exports which are done by AKBL.
• The management of the bank believes in customer
focused banking rather than the product oriented
banking.
 Swot Analyses
• Weaknesses:
• ABL has lesser number of branches as compared
to many other branches.
• Bank is weak in its credit management. Bank
should lend to very sound parties and increase
its payment rate.
• Bank is not introducing new products and new saving
schemes. Bank should boost the product
development and increase the range of facilities
offered for customers.
•
•
 Swot Analyses
• Opportunities:
• Stock exchange is very volatile and takes immediate
effect. So, in the time of crises, conservative investors
return to saving deposits.
• ABL is surrounded by many competitors. It has an
opportunity to do aggressive marketing to increase its
business.
• Strong potential for growth.
•
• Threats:
•

• ABL has many competitors, which are

continuously increasing its products and
marketing aggressively. It may cause its
customers to shift to competitors.
•
• Pakistan India relations often create a war
danger. This chance of war may cause army
officer and their families to increase the
frequency of withdrawals, which would decrease
deposits.
•
• In Gujrat Imports & Exports business are done on
seasonal basis which affect the whole business
of AKBL Gujrat.
•
• The schedules of charges indicate that the fees
charged by the bank on the various services it
 Suggestions.
• Although the bank has a network of nationwide branches
but it should spread the branch network in the remote
areas specially. Bank should spread its network across
the boundary.
• Bank should introduce the new products and to markets
its production. It should accentuate to give
advertisements on both print and electronic media.
• To reduce the high turnover of employee, salary package
should be increased and extra benefits should be given
to the employees as the bank timing has been
increased.
•
 Suggestions
• Today is the era of competition. To compete the
competitors AKBL should reduce its services charges
and increase the rate of return to depositors and
reduse the mark up rates on advances.
• AKBL should give the authority to lower management or
employees like as branch manager to make the
decision at sight. It will reduce the cost and time
customer satisfaction level will increase.
•
Branch Network
Islamic Banking Branches