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DAIRY MILK
HISTORY OF
1800-1850
1824
JOHN CADBURY OPENED BULL STREET SHOP
In 1824, John Cadbury opened a grocers shop at
93 Bull Street, Birmingham. Among other things,
he sold cocoa and drinking chocolate, which he
prepared himself using a pestle and mortar.
1831
JOHN CADBURY OPENS FACTORY IN
CROOKED LANE
The Cadbury manufacturing
was born in 1831, when John
decided to start producing
commercial scale and bought
storey warehouse in nearby
Lane.
business
Cadbury
on a
a fourCrooked
1831
JOHN CADBURY OPENS FACTORY IN
CROOKED LANE
The Cadbury manufacturing business was born
in 1831, when John Cadbury decided to start
producing on a commercial scale and bought a
four-storey warehouse in nearby Crooked Lane.
1842
THE RANGE EXPANDS
By 1842 John Cadbury was selling no less than
16 varieties of drinking chocolate and 11
different cocoas! The earliest preserved price
list shows that you could buy drinking chocolate
in the form of both pressed cakes and powder.
1847
THE BUSINESS MOVES TO BRIDGE
STREET
In 1847, the Cadbury brothers' booming
business moved into a new, larger factory
in Bridge Street in the centre of
Birmingham.
1847
FRY'S PRODUCE THE FIRST CHOCOLATE BAR
18th century France produced pastilles (tablets)
and bars. But it wasnt until Bristol company Fry
& Son made a chocolate delicieux a manger in
1847 that the first bar of chocolate appeared,
as we know it today.
1849
CADBURYS FIRST CHOCOLATE BAR
Refined plain chocolate was made for
moulding into blocks or making bars and
chocolate creams that with chocolatecovered fruit-flavored centres.
1850-1900
1861
1866
AN INNOVATIVE PROCESSING TECHNIQUE IS
INTRODUCED
The turning point for the Cadbury business was
the introduction of a new processing technique,
resulting in the 1866 launch of 'Cadbury Cocoa
Essence', the UK's first unadulterated cocoa.
1875
FIRST MILK CHOCOLATE BAR
In 1875, a Swiss manufacturer called
Daniel Peter added milk to his recipe to
make the first milk chocolate bar.
1897
CADBURYS MILK CHOCOLATE IS
LAUNCHED
When Cadbury started making Cocoa
Essence they had lots of cocoa butter left
over, so they used it to make bars of
chocolate!
1900-1940
1905
CADBURY DAIRY MILK IS LAUNCHED
Swiss manufacturers were leading the field in milk
chocolate, with much better products than their
rivals. In 1904, George Cadbury Jnr was given the
challenge to develop a milk chocolate bar with
more milk than anything else on the market.
1928
THE 'GLASS AND A HALF'
SYMBOL IS INTRODUCE
It was originally used in 1928 on press and posters,
but since then its been in TV ads and on wrapper
designs, where you can still see it to this day. First of all
it was just on Cadbury Dairy Milk, but its become the
face of the company in recent years.
PRODUCT
DEVELOPME
NT PROCESS
OF
PRODUCT DEVELOPMENT
PROCESS
IDEA
GENERATION
IDEA
SCREENING
CONCEPT
DEVELOPMENT
MARKET
STRATEGY
TARGET MARKET
The best thing about dairy milk is it doesnt have
a particular target market its for everyone from a
3 year old kid to 50 year old adult. There is no
age limit to eat dairy milk as we have create is as
a healthy milk bar. Cadbury market targeting
strategy is never keeping a specific market on
focus because everyone is important.
CADBURY
DAIRY MILK
4PS
PRODUCT
The product dairy milk is a milk bar
which is made from real dark chocolate.
The special flavours produced when fresh
milk, cocoa mass and sugar are cooked
together in the first stages of the
chocolate crumb making process give
Cadbury Dairy Milk its unique taste.
PRICE
The price charged for a chocolate bar
can determine whether a consumer will
buy it and the level of sales achieved can
determined. As for pricing, Cadbury has
various pricing strategies as dairy milk
can be sold in different forms. Cadbury
dairy milk is priced based on its weight of
the pack. Pricing is also done in such a
manner that customer can afford it.
PLACE
Cadbury dairy milk is produced in chocolate
factory in Bourneville Birmingham. After the
chocolate is produced and has undergone all
the quality checks it is transported to the
storages rooms. Then dairy milk chocolates are
sold to the needed shopper keepers and
retailers.
PROMOTIONS
Gradually about chocolate, it is said
that chocolates are eaten when someone
is
happy.
And
in
most
of
the
advertisement
it
is
portrayed
as
chocolates are something to be eaten in
the moments of happiness.
CADBURY
DAIRY MILK
SWOT
ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITIES
THREAT
STRENGTH
The biggest strength of a product is its brand name and dairy milk has
it Cadbury. Dairy milk has the biggest advantage of being a Cadbury
product because it is a highly reputed company and well known among
every person in the world from a 3 year old kid to 50 year old adult.
Cadbury has the betterment of positive perception of dairy milk among
in all peoples eye. Cadbury is best because it doesnt let people forget
about dairy milk, about its usefulness, its taste, its sweetness mainly
they dont let people forget the importance of dairy milk in their lives.
STRENGTH
We can ask a question to ourselves to know what Cadbury does which
is why it is better from anyone else. Cadbury offers best quality and
value in the exchange of money thats why people trust them and buy
their chocolate.
The unique quality of dairy milk is its availability in every area of a
country or a city or even a village. And while people buy chocolate they
see brand and Cadbury comes in their mind so does the word dairy milk
for the chocolate they want to buy and its strength for Cadbury that
people remember their name and its taste everywhere they go.
STRENGTH
STRENGTH
They are making their product seem like distributing
good feelings and love among everyone.
They are promoting this buy the unique way of
advertising it every way on televisions by ads,
posters, radios and free sampling and in gifts forms to
winners.
WEAKNESS
Weakness for Cadbury could be strong branding demand of people.
The standard and level Cadbury has staged dairy milk if anything
goes wrong in their investments in the product the brand name
goes done.
Even some people have started to think Cadbury has placed dairy
milk price to high from their standards to afford it and which can
also cause a decrease in sales.
WEAKNESS
OPPORTUNITIES
Opportunities for Cadbury dairy milk are many as it a
high empire which is also producing many other
product to.
We all know that Cadbury also has its share in other
chocolates production as 5-star. As it is an opportunity
for Cadbury that they are also investing in production
of other chocolates.
OPPORTUNITIES
Good opportunity for Cadbury dairy milk is it packaging which they
keep changing after year by year to keep the attraction eye toward
their product, because chocolates are to be considered as a fully
healthy product is still to be exploited in the peoples eye so
Cadbury has still lot more to do and they can do it too because they
have room for expansions and it is the biggest opportunity for them.
Other opportunity for Cadbury can be a change in government
policy according to their need. As for they can export their product
more then they use to do it would generate more profit.
OPPORTUNITIES
Change in technology can also be an opportunity as for promotion
can be done in a more modern way and will promote their product
more.
As change in population profiles is also an opportunity because the
people in the old age didnt allowed children to eat chocolate they
thought it was bad for them but Cadbury can change their point of
view because dairy milk is a milk bar and milk cannot be unhealthy
for children and it taste would make children like it more so
parents will be more likely to buy it for them more and more.
OPPORTUNITIES
The increase in population is also
an
advantage because more the people
more they will consume.
THREAT
Threat is now a common factor for every successful
company. As Cadbury is manufacturing dairy milk since
1905 it has generated lots of competitors in the markets.
As Cadbury has a bigger share in market it faces bigger
obstacles, such as healthier options could cause
problems or high pricing of dairy milk as compare to the
competitors can be a cause of lost in profit.
THREAT
Or if dairy milk taste becomes too similar to
other competitor chocolate then it can be a
threat.
As change in technology can be an opportunity
it can also be a threat to the product.
THREAT
If Cadbury starts having bad debt problems in it
account it can be a bigger threat to its profit
generating system.
And weakness of dairy milk is also a direct threat
because weaknesses in dairy milk it will give a
change to competitor to use as a threat to Cadbury.
FEASIBILITY
STUDY
PRODUCT
DESIGN
TEST
MARKETING
in a
and
selfwith
MARKET
ENTRY
THE INGREDIENTS
Final
Production
Stages
Dairy milk undergoes special final production
stages - refining, conching and tempering which produce the famous smoothness, gloss
and snap of Cadbury Dairy Milk.
The most important component of chocolate,
as far as texture is concerned, is the fat, and
the special processes known as conching and
tempering are very carefully controlled to
produce chocolate with the fat in a specific
physical structure.
Cadbury'schocolateproductionisahighl
ysophisticated,computercontrolled
process, with much of the new specialist
machinery being produced to Cadbury's
own designand specification
SUPPLY CHAIN
MANAGEMENT OF
CADBURY DAIRY MILK
Presented by:
DIAZ, Marinelle E.
Joshua L.
ESPARES, Wennievic
GARROVILLAS, Aileen V.
FORTUNO,
HERNANDEZ,
Michael S.
BSA 3-14