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In India
Definition
Multinational corporation (MNC) is a
enterprise that manages production or
delivers services in more than one country
can also be referred to as an international
corporation.
SWOT Analysis
Strengths
Low Cost
Well Developed
Infrastructure
Opportunities
Leverage Government
Create the necessary
infrastructure
Attract new industries
Weakness
Location is often very distant
Lack of Transportation
facilities
Relative Inflexibility
Threats
Emergence of Private
companies
Establishment of monopoly
MNC In India
MNC in India are attracted
towards:
Indias large market potential
India presents a remarkable
business opportunity by virtue
of its sheer size and growth
Labor competiveness
FDI attractiveness
MNC In India(Contd)
Indias vast population is
increasing
its
purchasing
power
MNC In India
Bottlenecks in India
Socio-economic challenges
Language
Culture
Autonomy to local managers how comfortable are
we?
Handling of potential liabilities related to Labour, IPR etc
Difficult operating environment
Weak infrastructure
And Patience !