DairyStop

Purity is our Priority

By
Abhignya E
Abhishek Jain
A.Sai Chandhu
Manisha Choudhary
Rupesh Narayan

Mission Statement

Our main objective is to implement an Online Portal via which

customers can easily order Milk and various Dairy Products .
To form a Co-operative for the rural producers.
Fat Testing, Pasteurizing and Packaging of the Milk and its
products before delivering at our Firm.
We would provide with a comparison option between various
vendors on the basis of price and quality on our website.
Choose what you want!.
Introducing the Trend of Online Milk in India.

USP
Home delivery of Fresh and Pure pasteurized milk and
other dairy products within one-day.
Good Packaging Quality.
Online Subscription using different schemes (monthly or
yearly).
Two-day trial without subscription.
Form a successful Co-Operative with the local
producers.

Process Flow
Collecting milk:
Our initial step is to collect milk and milk products from
rural producers.It is collected at the Co-Operative every 2448 hours .
Processing:
Fat testing, Pasteurizing and Segregate milk according to
its fat content.
Packaging:
The processed milk is then packed.
Delivery:
After packaging, milk and milk products are ready to be
delivered.
Delivery status will be updated on the website.

Publicity & Advertisement

xt
e
T via Facebook,Twitter,Instagram.
Social Media Publicity

Through Local Newspaper ads.

T
e
xt

Text

Taking SEO seriously.

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Our Team
Consisting of 5 Founding members.
Technical Staff: Rupesh
Marketing : Abhignya
Co-Operative Manager: Chandhu
Finance: Abhishek
PR: Manisha
Labour Staff:
Initially start with a Delivery staff of 2 people.
Fat testing and Pasteurizing staff of 3 people.
Packaging staff with 2 person.

Marketing Strategy
Convince more rural milk producers about the benefits of
our co-operative and help them join it.
Target Population : Initially all households and
Universities/Colleges in Neemrana
Nowadays more and more people are getting accustomed
to online stuff.The portal will connect all the buyers in that
particular area.
Target all the local Universities/Colleges.

Business Strategy

Our main motto would be to provide the Best Quality at

the Best Price.
Right value to the producers would be given according to
the Fat% in the milk,thus discouraging adulteration.
No-Delay Delivery with guaranteed freshness ensured.
Would need to ensure Good Packaging and Service to
gain the trust of our customers.
Have a collaboration with a dairy products manufacturing
company to utilize the extra milk.

Technical Concept

Currently the website is made on Wix.

We would do a test run of our website by publishing it
online for a few customers in specific areas.
The customers would have to Login and Subscribe and
choose a plan(monthly/quarterly) to order.
As the cash starts to flow we would expand our business
and try to reach out for more areas.

Website Link

http://rupesh2narayan.wix.com/dairystop#!/c1j1p

A Demonstration

IPR

Market evaluation of the website will have to be done.

The Online portal source code would be the exclusive

rights if the company.

Newer versions of the portal will be subsequently

copyrighted.

Requirements

Land for our Firm Set-up: 15Lacs

Fat Testing Machine: 0.5Lacs
Pasteurization Set-up: 3.5Lacs
Packaging materials: 0.5Lacs
Hardworking and reliable Manforce for the labour work.

Salary Distribution
Fat-Testing &
Pasteurizing Staff
2L p.a

Packaging Staff
1.5L p.a

Delivery Staff
0.75L p.a

Cost Estimation
IN LAKHS
I. Tangible Immoveable
Building
A. Property Acquisition
Cost

15

II. Tangible Immoveable

Furniture & Fixtures
III. Intangible IPRs

Development Cost & Fees

B. Machinery

4.5

C. Captive power generation cost

1.8

D. Registration and other fees

E. Technical consultancy costs &
F. Insurance
G. Contingency

Total Cost

3
fess

2
5
5

40.3

Funding
(In
Lakhs)

Equity Capital
(i) Promoters' Contribution

15.3

(ii) Relatives and Friends

(iii) Venture Capital

Debt
(i) Loans ---------- Bank

(ii) State MSME and other MSME

(iii) Woman Entrepreneur

Total funds

40.3

Revenue Generation
Year I
(in
Lakhs)
University/C
olleges

Year II
(in
Lakhs)

Year III
(in
Lakhs)

Year IV
(in
Lakhs)

Year V
(in
Lakhs)

37

44

56

80

110

Household

13

20

29

Gross
Revenue

43

53

69

100

139

Raw
Material

32

38.1

48.3

70

97.3

Interest

Administrati
ve Costs

10.5

10.5

10.5

12

14

Profit

-1.5

2.4

8.2

16

25.7

Nil

0.72

2.46

4.8

7.71

Nil

1.68

5.74

11.2

17.99

Tax (30%)
Profit after

Scalability

This project is highly scalable. As the profits increase,

our target areas would also increase.
In this way, many more areas would be covered soon.
Eventually we plan to scale this project to multiple
metropolitan cities

Future Prospects

Establish our own Dairy Farm and enter into Retail

Market .
Start manufacturing milk products like curd,cottage
cheese, ghee and whey at our firm.
Offer better Facilities and Incentives to the Co-Operative
members .

Thank You (^_^)V