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(Session 20)
SADC Course in Statistics
Learning Objectives
By the end of this session, you will be able to
describe the types of non-sampling errors
that arise in survey work
explain actions that may be taken to
minimise commonly occurring non-sampling
errors
have a greater appreciation that sampling
errors is only a small component of all
errors that may arise and that close
attention to reducing non-sampling errors is
equally or more important in survey work.
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Non-sampling errors: 1
Non-sampling errors cover all errors other
than those due to sampling a subset of the
population.
In both surveys and censuses, it is quite usual
to find non-sampling errors because their
absence implies that the data collection
process has been:
(a)Implemented and enumerated perfectly, &
(a)Completely free of measurement errors,
i.e. inaccuracies in the recording of
information from selected units.
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Non-sampling errors: 2
Non-sampling errors are not all due to
avoidable mistakes and/or deficiencies.
They can often occur because of decisions
by the researchers to balance the need for
good quality data with the need to obtain
timely data at acceptable cost.
The problem then reduces to one of defining
and minimising errors associated with the
data collection and data processing
procedures.
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Types of non-sampling
errors
Non-response errors
Measurement errors
Non-response errors
Non-response errors are all errors arising
from:
Unit non-response, i.e. failure to obtain
information from a pre-chosen sampling
unit or population unit
Item non-response, i.e. failure to get a
response to a specific question or item in
the data recording form.
Measurement Errors
Measurement errors arise when the recorded
response differs from the true value.
They can occur for a variety of reasons, e.g.
by respondent (e.g. heads of households)
giving an incorrect answer
because of instrument or question error
by interviewer error.
Further, errors may be greater for some subgroups of the population, e.g. those less
literate, or those unwilling to co-operate.
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Instrument Errors
Instrument or question errors arise when
The question is unclear, ambiguous or difficult
to answer
the list of possible answers suggested in the
recording instrument is incomplete
requested information assumes a framework
unfamiliar to the respondent
the definitions used by the survey are different
from those used by the respondent (e.g. how
many part-time employees do you have? See
next slide for an example)
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Interviewer errors
Interviewer errors arise when
different interviewers administer a survey in
different ways
differences occur in reactions of respondents
to different interviewers, e.g. to interviewers
of their own sex or own ethnic group
inadequate training of interviewers
inadequate attention to the selection of
interviewers
there is too high a workload for the
interviewer
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References
Ruddock, V. (1998) Measuring and Improving Data
Quality UK Govt. Statistical Service Methodology
Series No. 14, for a very comprehensive coverage of
non-sampling errors. This document may be
downloaded from
http://www.statistics.gov.uk/methods_quality/publications.asp
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