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The Business
Research
Process:
An Overview
McGraw-Hill/Irwin
Business Research
4-2
Learning Objectives
Understand
That research is decision- and dilemmacentered.
That the clarified research question is the
result of careful exploration and analysis
and sets the direction for the research
project.
4-3
Learning Objectives
Understand . . .
How value assessments and budgeting
influence the process for proposing
research, and ultimately, research design.
What is included in research design, data
collection, and data analysis.
Research process problems to avoid.
4-4
69
4-5
4-6
Purpose of Research
Reduce the
level of risk
of a
business
decision.
4-7
Option
Option Analysis
Analysis
Decision
Decision Theory
Theory
Prior
Prior or
or Interim
Interim Evaluation
Evaluation
Ex
Ex Post
Post Facto
Facto Evaluation
Evaluation
4-8
4-9
4-10
4-11
Methods
Written
Written
proposals
proposals
establish
establish
Extent
Extent
Timing
Timing
Delivery
Budgets
Budgets
4-12
4-13
Research
Research
Design
Design
The
The
Research
Research
Project
Project
Sampling
Sampling
Design
Design
Pilot
Pilot Testing
Testing
4-14
4-15
4-16
Data Characteristics
Abstractness
Verifiability
Elusiveness
Closeness
4-17
4-18
Reducing
Reducing data
data to
to manageable
manageable size
size
Developing
Developing summaries
summaries
Looking
Looking for
for patterns
patterns
Applying
Applying statistical
statistical techniques
techniques
4-19
4-20
Research
Overview
Executive
Summary
Research
Research
Report
Report
Technical
Appendix
Implementation
Strategies
4-21
Summary
Summary of
of exploratory
exploratory findings
findings
Research
Research design
design and
and procedures
procedures
Conclusions
Conclusions
4-22
Ill-defined management
problem
Unresearchable questions
Politically-motivated
research
4-23
Company Database
Strip-Mining
The FavoredTechnique Syndrome
4-24
Key Terms
Census
Data
Primary data
Secondary data
Data analysis
Decision rule
exploration
Investigative questions
Management dilemma
Management question
Management-research
question hierarchy
Pilot test
Research design
Research process
Research questions
Sample
Target population