Ten Decision Points

Product and Service Design

Ministop products undergo the ff
phases:

Idea generation
Feasibility analysis
Product specification
Prototype development
Design review
Market Test
Product Introduction
Followup evaluation

Quality Management
All staff are trained before opening of the branch, there are
different classes
First in First Out method to avoid item expiration. Items will
be considered as loss if not sold before the expiration date.
Customer complaints undergo evaluation first. It is the
responsibility of the manager of the branch to
communicate with the customer. Once the complaint is
proven, item will be replaced.
Quality of goods are checked upon the delivery in the store.
Food products cooked at exact temperature
They aim to serve a customer with a certain limit of time to
avoid customer complaints with the slow service.

Quality Management
Store adviser network system"
An assigned store advisor who handles
5-7 stores, visits the store 2-3 times a
week for assessment of performance,
discussion of action points and strategic
plans, and introduction of new products
and procedures

Process and Capacity

Design
Products for promotions are sent out to
stores, it is up to the manager which
products are to be ordered and sold in the
branch again.
Mixed Approaches: Decentralized capacity
design means that inventory will be stored
as raw material and rapid replenishment
which means that the supply arrives in the
stores when they need it
Note: Robinsons approval needed

Location Strategy
Ministop considers these factors:

Proximity to market
Proximity to supplier (Robinsons)
Proximity to competitors
Near high foot traffic such as malls,
condominiums, residential areas, main
roads, transport terminals

Note: New store locations undergo feasibility

studies and needs approval from Robinsons

Layout Strategy
Since it is a franchise, all layout plans
come from Robinsons
Proper utilization of space, flow of
information, employee safety, easy
customer interaction and flexibility
100 sqm minimum space
requirement

HR and Job Design

Staff are screened and trained by Robinsons
Staff/crew can do all store tasks
Store Manager oversees day to day
operations of the store, ensures sales and
profitability targets through strict adherence to
the A+QSC policy, cost control, inventory
management
Assistant Store Manager assists store
manager for handling and managing crew;
assigned to received stocks and merchandise;
assigned to process food machineries

Scheduling
Overall, 15 staff in the (particular) Mini Stop
4 on regular 8 hour plus 1 hour break shifts
1 security guard per shift (hired by
franchisee)
1 mid-shift
*overlapping of shifts for endorsement
Note: Due to the salad bar, they will be
changing schedules

Supply Chain Management Purchasing

Ministop invested on its Point of Sales
System (POS) --an online system developed
by Fujitsu Japan
Ministop Philippines established the
Robinsons Distribution Center Inc. (RDCI)
located at Bicutan area.This distribution
center uses the latest technology in
warehouse managementunder a consulting
agreement with Best Logistics Partners of
Ryoshoku

Supply Chain Management Purchasing

They can order anything from
groceries to supplies
Note: Some stores opt to buy office
supplies outside to save cost

Supply Chain Management Delivery

Expired Goods are for immediate disposal,

depending on the holding time
Ex. Chicken (6 hours holding time)

Inventory Management
If the store experiences high losses,
they opt to do a monthly inventory
for a fee
Raw materials monthly inventory
Grocery items quarterly inventory
Ordering of items is through a PO
system

Maintenance
Store maintenance is all taken cared
of Robinsons
Robinsons provides Store Operations
the necessary support system which
includes training programs, marketing
and manpower assistance, 24-hour call
service center for repairs and
maintenance and other daily
operational concerns.