To Study the Public Attitude towards

Outdoor Advertising under reference of

Shah Publicity

Company Profile
India's leading outdoor advertising service provider.
twice installed the biggest hoardings in the Surat

city.
We are not only the NumeroUno outdoor advertising
firm of Gujarat state, but we are also marching ahead
as the leading ad service provider in the country. We
offer a full range of services aimed at reaching the
specific demographic targets of the clients, and are in
a position to provide hoardings as per the customer's
requirements

Objective of the study

Primary Objective
To know about the customers who are advertising their product

or their brands are satisfied with the advertisement or not.

Secondary Objectives
The customers who advertise through other firm why not prefer
SHAH PUBLICITY.
To know about the exact budget that customers are willing to
spend on advertising.
To know about customer suggestion who are ready to suggest
any different way of advertising.
To know about the employees who are working outside the
organization are working properly or not.

Research design

A research design specifies the methods

and procedures for conducting a
particular study. For this project
Descriptive research design suits best, so,
I have chosen this method of research
design.

Data collection method:

The sources of data collection methods are follows:

Primary data:
The primary data can be collected by three methods
as:
a) Questionnaire method
b) Observation method
c) Experimental method
In this survey, I have used questionnaire for
following primary data.

Findings
33% respondents read/watch/observe advertising all

the time
43% respondents likes the outdoor advertisement
17% respondents believes that hoardings are the
most striking place for outdoor advertising
19.33% respondents have mostly observed outdoor
advertising on parle point area

Most of respondents strongly agree with statement

that outdoor advertising helps them to learn about

products/services.
When respondents think of outdoor advertising
then name of Shah publicity company comes in
mind of 54.3% respondents
By applying chi-square test it is analysed that
people purchases good/services under influence of
outdoor advertising is independent of gender

Recommendations
Shah publicity would have to draw their attention

towards some negative responses of the public such

as according to public opinion outdoor ads are not
clear to them so shah publicity should make such ads
which give clear understanding to public.
Shah publicity should also advertise such ads that
can be believable by the public as people thinks that
outdoor ads are not believable.
Colour contrast to be given much of attention.
More modes of advertisement should be covered

Conclusion
overall public of Surat city likes the outdoor advertising

and they have overall positive attitude for the outdoor ads.
They believe that outdoor ads help them to learn about
products and services that are advertised.
According to respondents it is concluded that hoarding and
malls are the most striking place for outdoor advertising.
In this study it is analysed that when people thinks for the
outdoor ads the company comes in their mind.
From the analysis and by applying chi-square test it is
concluded that gender it means that there is no relation
between purchasing influence and gender.

Thank you