Divya Lohiya

Bharti
Airtel
Business description:
Bharti Airtel Limited is a leading global telecommunications company.
Headquartered in New Delhi, India, the company ranks amongst the
top 4 mobile service providers globally in terms of subscribers. In
India, the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high speed
DSL(Digital Subscriber Line) broadband, DTH.
Established
July 07, 1995, as a Public Limited Company
Founder
Sunil Bharti Mittal

Sunil Bharti Mittal(born 23 October 1957) is

an Indianentrepreneurand the
founder,chairmanand GroupCEOof Bharti
Enterprises, who has interests in telecom, retail,
financial services, and agri business.
Eiesha Mittal is married & no involvement in
family business, Kavin Mittal after working for
Google, founded hike messenger & now working
as its CEO, Shravin Mittal after working with
drop box started his business
venture in
Sat paul
1st
NewYork.
Generation
Sunil
Mittal

2nd
Generation

Eiesha
Mittal 3rd
Generation

Kavin
Mittal

3rd
Generation

Shravin
Mittal 3rd
Generation

Service
s

Competitors

Market Share

S.W.O.T
Strength
Operations, Largest Cellular
Network, High Brand Equity,
Infrastructure, Superior quality,
Active Customers, Rural Sales, Huge
distribution network, High customercentric. Technology
advancement,Torchbearer

Opportunities

Weakness
ARPU, Debt & Finances,
Late Adoptation,
Outsourced operation,
African Venture

Bharti
Airtel

Strategic Partnership,
Acquisition, Untaped Market,
Data Revenew, LTE, latest
technology & low cost
advantage, Matchbox strategy,
IPLC, Market Development

Threats
MNP, Competition, TRAI
Regulation

P.E.S.T.L.E
Political Factors

MNP,
Opposi
tion to
Private
Players
, FDI,
Bannin
g, 2G
Scam

Social
Factors

Environmental
Factors

Radio
Frequ
ency
Wave
s

Brand,
Rising
Income,
Status
Symbol,
Rates,
Roming
,
teenag
ers,
emotio
ns,
Tech
savvy.

Intern
et
base,
Subscr
ibers,
GDP,
Emplo
yment,
Cost of
calls

3G
auctio
n, 4G
entran
ts,
Confid
ential
Data,
Retros
pectiv
e,
TRAI.

Economi
cal
Factors
Fastest
wireles
s
service
, optic
fiber,
4G,
Apps,
Online,
Out
source.

Technological
Factors

Legal
Factors

Recommendation &
Conclusion
Current Political Party supports telecom industry as whole for aim to
making digital India. Thus its a huge opportunity for Airtel to come
out with different and unique service as a reasonable cost & increase
operation domestically to overcome competitors.

Current Political party supports 74% of FDI, which invites other

international players like Vizon, T-mobile, AT&T, etc so according to it
Airtel have to formulate future strategies.

Cost should bring down in this competitive market, with the help of
backward integration.

With the governments favorable regulation policies and 4G services

hitting the market, the Indian telecommunication sector is expected
to witness fast growth in the next few years. So its a vast
opportunity for Airtel as the first mover in 4G Services to take benefit
of it.

Recommendation &
Conclusion
The operation of towers and management is handle with joint
venture has been outsourced. Outsourcing limits the
expansion and diversification of company, Thus Bharti Airtel
should start dealing in there Towers and machinery
department too rather being dependent on other company.
Innovation with respect to services, competitors of Airtel are
not only other telecom company but also company like skype.
Thus Airtel need to give better services which can compete
skype, Hangout etc.
Need to set competitive price because of the rivals are not
only Idea, Vodafone, Reliance but also BSNL, DOCOMO, Uninor
etc., These company has a price advantage over Airtel.

Thank you