NON-VERBAL COMMUNICATION

HAPTICS

VATSAL SETH,
ROLL NO. 603

WHAT IS HAPTICS?
The word haptics has been derived from the greek
word HAPTESTHAI which means to touch or to
grasp
Haptic communication is a form of
Non-verbal communication and the
way by which people communicate
with other people via touching

VATSAL SETH,
ROLL NO. 603

INTRODUCTION
Touch is the first language which every animal
learns.
Haptic communication help in reassuring the
message being conveyed using verbal
or other non-verbal
forms of communication.

VATSAL SETH,
ROLL NO. 603

CATEGORIES OF HAPTIC COMMUNICATION

ACCORDING TO HESLIN
PROFESSIONAL

SOCIAL/POLITE

FRIENDSHIP

LOVE

SEXUAL
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ROLL NO. 603

MEANING OF HAPTIC TOUCHES

Positive affect
touches
These touches communicate positive emotions
and occur mostly between persons who have close
relationships. These touches can be further
classified as support, appreciation, inclusion,
sexual interest or intent, and affection.

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Positive touch :Celebration

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Control touches

These touches serve to direct the behavior, attitude,

or feeling state of the recipient. The key feature
of these touches is that almost all of the touches
are initiated by the person who attempts influence.

VATSAL SETH,
ROLL NO. 603

Playful touches

These touches serve to lighten an interaction. These

touches communicate a double message since they
always involve a play signal, either verbal or nonverbal,
which indicates the behavior is not to be taken seriously.
These touches can be further classified as affectionate
and aggressive.

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ROLL NO. 603

A little TOO playful

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Ritualistic touches
These touches consist of greeting and departure touches.
They serve no other function than to help make transitions
in and out of focused interaction.
Greeting:- Serve as part of the act of acknowledging another
at the opening of an encounter.
Departure:- Serve as a part of the act of closing an encounter

VATSAL SETH,
ROLL NO. 603

Ritualistic Touch: Formal Greeting

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Accidental
touches

These touches are perceived as unintentional

and have no meaning. They consist mainly of brushes.
Research by Martin in a retailing context
found that male and female shoppers
who were accidentally touched from behind
by other shoppers left a store earlier than
people who had not been touched
and evaluated brands more negatively,
resulting in the Accidental Interpersonal
Touch effect

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Issues associated with touching

Low self-disclosers tend to avoid touch.
Men avoid touching other men.
Women Have higher avoidance of opposite-sex
touch.
Muslim children are not to touch the opposite
sex.
Koreans avoid touch in public.

VATSAL SETH,
ROLL NO. 603

NON-VERBAL COMMUNICATION
ARTIFACTUAL
COMMUNICATION

VATSAL SETH,
ROLL NO. 603

DEFINITION
the use of personal adornments such as clothing,
jewelry, makeup, hairstyles, beards, the color
one chooses to wear etc AND
Space Decoration: What you have and where
To communicate certain ideas or notions such as
prestige, dominance, respect etc
VATSAL SETH,
ROLL NO. 603

Types of ARTIFACTS

FIXED
FIXED

e.g. ceiling,
Floor tiles, etc
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SEMI-FIXED

NON-FIXED

e.g. furniture

e.g. clips, jewelry,

belt etc.

Artifactual communication: DRESSING UP

TIPS
Smells, clothing, and color choices all send messages.
Wearing dark colors is generally accepted as an attire for
only the senior executives.
Your perfume could be alluring, overpowering, or offensive.
It could also make those with more sensitive noses sneeze.
The shirts should be simple and plain in pastel colours.
The clothes and footwear should be comfortable else depict
lack of confidence.
Accessories should be chosen with care.
Example: Wearing too much jewelry to office is alright for a
jewelry designer but not a lawyer.
VATSAL SETH,
ROLL NO. 603

What NOT to wear: TBBT style

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WHAT TO WEAR

ARTIFACTUAL COMMUNICATION THROUGH

WORKSPACE
Think about the image you want to project to others.
Start with your color scheme.
Give some thought to office furniture before making a purchase.
Make sure you choose one of the many comfortable, adjustable ergonomic chairs.
Select paintings or tastefully framed pictures to hang on your office walls along with
your framed certifications and degrees.
Pick up some greenery to add to your office.
The office with the mahogany desk and bookcase set and Oriental rugs
communicates our importance and status within the organization, just as the metal
desk and bare floors indicated an entry level employee much farther down in the
company hierarchy, according to H. Ketcham, author of Color Planning for
Business and Industry.
VATSAL SETH,
ROLL NO. 603

COLOURS AND WHAT THEY DEPICT ABOUT

THE SORROUNDINGS

Red indicates an assertive, passionate and enthusiastic nature

Orange means you are warm-hearted, quick-witted and active
Yellow indicates cheerfulness, optimism and originality
Green shows you are responsible, hopeful and into green issues
Blue displays a cool, calm and peaceful nature
Violet means you are sensitive, tasteful and artistic
White is innocence, enlightenment, and efficiency
Black means you are mysterious, unconventional and dominant
Brown indicates a trustworthy, reliable and home-loving nature
Grey shows a desire to be anonymous

VATSAL SETH,
ROLL NO. 603