Company

 VISION
To be a preferred brand that provides best of cargo courier
services for both individuals and corporate.

 MISSION
To provide maximum satisfaction to prospective clients through
integrated courier services at competitive prices within Asia.

 South-East Asia

Laos
India
Hongkong

Bangladesh

Cambodia Philippines
Thailand

Sri Lanka Vietnam

Brunei

Malaysia
Singapore

Indonesia
PRODUCT

Holistic Solutions
Contd…
PRICING
 Predatory Pricing

 Differential Pricing
PLACE
INDIA
Location of Ports

Malaysia Vietnam

Central Hub
(SINGAPORE)

Philippines Bangkok
PLACE Cont....
INDIA
 PROCESS
---------------------------------------- Line of Interaction-----------------------------------------------

Reach the Customer Negotiate the Co-ordination with

Accept the details of the parcel Terms Transportation team

----------------------------------------- Line of Visibility-------------------------------------------------

Packaging
ng the package to(as
warehouse Shipping and
per needs) the cargo C& F Performing
Dispatch the cargo to c
QA & QC(if needed)

------------------------------------------Line of Internal Control--------------------------------------

Maintaining Records and follow upCoordinating

through CRMwith back office
 Co n t d ..
g the cargo at destination
Performing Documentation Process
port Quality Checks
Dispatching the cargo to end cust

Informing the Handing Confirming

sender of receipt Date, Time and Place of
to the customer

-----------------------------------------Line of Internal Record-------------------------------------

intaining Records and follow upCoordinating

through CRMwith back office
Contd…
 Usage of CRM
 - Tie Up with Salesforce.com

 Benefits of CRM
 - More responsive and targeted customer services
 -Greater cross-sell and up-sell opportunities
 -Shorter, more effective sales cycles
 -More efficient call center operations
 -Better informed marketing decisions



PEOPLE

ORGANIZATIONAL
HIERARCHY
Contd……
 Skill set of sales work force
 - Good negotiator.
 - Knows to perform quality check of different industrial
materials.


 Trained work force

 - Sales force is trained & well equipped.
 - Material handling work force are trained for handling industrial
goods.
 - Customer service workforce is trained & updated of the
current workings of the company.

PHYSICAL EVIDENCE
 Packaging


 Receipt

 Appearance of the Employee

 Documents

 Forms
PROMOTION
 Cash back


 Advertisement
Digital
Print
OOH
Television


 Direct Marketing
q
 Wall painting(abroad)


 Miscellaneous
 Tool kits
q
BRANDING
 CRM
q
 Feng shui

 Indian handicrafts


 Calendars


 Accessories(Key Chains, Fridge magnets/badges)





 SWOT Analysis
 STRENGTHS  WEAKNESSES
 Good reach in South East   No air cargo services
Asia 
  Single sector concentration
 Value Added Services 


 Professional Management

 Better Use of Technology


 SWOT Analysis
OPPORTUNITIES  THREATS
 Expansion in China & Japan  Strong competitors
 

 Increased service basket  Infrastructural limitations




PROPOSED STRATEGIES
 Expansion plan

 Tie Up with G.R.Gopinath for launching Air Cargo
operation in India

 Venture into integrated logistics management

 Research & Development




THANK YOU
 Print Ad

Can you imagine a Cargo courier

company giving back your cash??

l i ty !
Can you imagine Cargo courier
!
rea
services at the price of logistics??

int o
ur ing
nCan you imagine reaching
ion t
in at remotest areas of S.E. Asia??

Im ag
Can you imagine having a
peaceful sleep when you dispatch
your cargo??