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Formally known as SMART GMbH,an automotive brand of
Daimler AG
Its headquarters' are based in Germany

Its brand logo denoting a letter ³c´ for ³compact´ and an arrow for
³forward thinking´
It was inspired by SWATCH WATCH, and the car was nicknamed
as SWATCHMOBILE.
The name SMART is an acronym For SWATCH MERCEDES ART.

After GM and Volkswagen rejection Swatch teamed up with

Daimler-Benz and opened a joint- venture.



 Consumers become emotionally attached to cars just as

they do to watches.
 High safety, ecology & a consumer friendly area to sit in.
 Affordable, durable & stylish, just like the Swatch.
 Key selling point ± SECURITY, hence ³
  


  .



 Almost no pollutant emission due to electric engine.

 Also capable of gasoline powered operation using highly
efficient & miniaturized engine.
 Global sales predicted to reach 1 million units, with 50%
accounted to USA.
  
THE TAYOTA IQ

The name V , an intialiasm

of the term intelligence
quotient, recalls a
competitor, the Smart
Fortwo. According to Toyota,
the  stands for "individuality"
"innovation" and
"intelligence", while the Q
stands for "quality" It was
Japanese car of the year for
2008.
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1. Idea Parking problem Economical
2.Price US$12000 US$2,000

3. Engine Front Rare end

4.Wheelbase 73.5Inches 87.8 Inches

5.Fuel tank 8.7 gal 4 gal

capacity
6.Safety Tridion Safety cell -

7. Max speed 140 km/hours 105Km/hour

8. Acceleration 0-93km/hour:12.8 0-60km/hour:8 sec

sec
  


 Offered in several
markets in a
particular region
‡ Euro brands

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 Launch of the smart in nine European countries (Belgium, Germany,
France, Italy, Luxembourg, Austria, Switzerland, Spain and the
Netherlands)
 But now smart car are being shipped and sold around the world
 More than 770,000 units and 36 countries later, the second-generation
Fortwo debuted in 2006.
 With only a slight size increase, the general look of the iconic city car
remained, but the interior and often-criticized automanual transmission
received significant changes and safety was improved.
 The biggest news, however, was that Smart would be expanding into
the United States, where rising gas prices had shifted the market
toward smaller, more fuel-efficient vehicles.
 While there is no mainstream vehicle that embodies those two criteria
better than the Fortwo, only time will tell if Americans who once
laughed at Smart will embrace it the way Europeans and others
around the world have.
  
 

 


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‡CHINA
Smart was shown in April 2008 at the Beijing Auto Show 2008. Smart Fortwo started
the pre-sales in October 2008 and the Smart vending machine road show in 12 cities
from October 2008 to February 2009.

‡+
Smart is already available in Hong Kong with one authorized dealer.

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 In June 2006, DaimlerChrysler confirmed that Smart would
be officially launched in the United States in the first quarter
of 2008. The cars are offered through a dealership holding
company name Smart USA.
 On January 25, 2010 smart USA began its first lease
program in the US market for smart fortwo models. The
program is scheduled to last through February 28, 2010.
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,
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!%#&'
 Akansha Tyagi
 Nawab Parwez Alam
 Devika Singh
 Anju Singh Parmar
 Nishima Kapoor
 Priya Pramod singh
 Anupam Tiwari
 Vivek Garg
 Aastha Verma