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Research Process
female
74% of households have
a washing machine
33% strongly agree with
the statement....
72% expressed a like
64% claimed they would
buy....
68% had seen
advertising for....
Large samples
Quantitative Research
Descriptive
Correlational
Quasi-experimental
Experimental
Increased
control
with type
of study
Descriptive Research
Correlational Research
Quasi-experimental Research
Experimental Research
Main characteristics:
Controlled manipulation of at least one
independent variable
Uses experimental and control groups
Random assignment of the sample to the
experimental and control groups
Basic research
Applied research
Rigor
Control
Extraneous variables
Sampling
10
Basic Research
11
Applied Research
12
13
14
Extraneous Variables in
Quantitative Research
15
Convenience sampling
Whoever is available
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17
Researcher
Control
Research
Setting
Descriptive
Uncontrolled
Natural or partially
controlled
Correlational
Uncontrolled or
partially controlled
Natural or partially
controlled
Quasi-experimental
Partially controlled
Partially controlled
Experimental
Highly controlled
Laboratory
18
Problem-Solving Process
Data collection
Problem definition
Plan
Setting goals
Identifying solutions
Implementation
Evaluation and revision
19
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Assumptions
Limitations
Methodological
Theoretical
Research design
Population and sample
Methods of measurement
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22
23
Literature Review
24
Study Framework
25
26
Study Variables
27
Assumptions
28
Limitations
Methodological limitations
Restrict the population to which the findings can
be generalized
May result from an unrepresentative sample or
weak design
29
Research Design
30
Sample
A subset of the
population that is
selected for study
Example: women
students in three state
universities in the
Southwest
(Hulme & Grove, 1994)
31
Methods of Measurement
32
Data Collection
33
Data Analysis
34
Results
35
Research Outcomes
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