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WEEK 2: ORGANIZING

AND VISUALIZING DATA


BUSS1020

BUSS1020
Quantitative
Business
Analysis
1

BUSS1020
2
http://visual.ly/nachos-101

http://visual.ly/power-infographics
BUSS1020

LEARNING OBJECTIVES
In this section you will learn:
To construct tables and charts to visualize and
organise numerical data
To construct tables and charts to visualize and
organise categorical data
The principles of properly presenting summarized
data and graphs

Text pages 37-107


Focus is on structured data

BUSS1020

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

BUSS1020

ORGANISING AND
VISUALISING DATA
Data is organised and visualized so as to
reveal, glean insight from and communicate
the information,
especially the main features and patterns,
that are hidden within it.
First step: find the story in the data
Last step: communicate the story, well
BUSS1020

DCOVA

ORGANIZING CATEGORICAL
DATA: TABLES
Categorical
Data
Tallying Data
One
Categorical
Variable

Summary
Table

Two
Categorical
Variables
Contingency
Table

BUSS1020

SUMMARY TABLE
A summary table indicates the frequency, amount,
percentage or proportion of items in each of a set of categories
This allows you to see:
the relative frequency of each category
the differences between the categories

A Survey of 1000 Bank Customers:

Banking Preference?
ATM
Telephone

Percent
16%
2%

Drive-through service at branch

17%

In person at branch

41%

Internet

24%

Should the bank stop telephone banking?


BUSS1020

FIDELITY INVESTMENTS
Once considered stopping its bill-paying
service for customers
The service was losing money and used by
very few customers
However, an analysis of their customer
database showed that those using this service
were among the most loyal and the most
profitable customers.
Fidelity retained the service, so as not to lose
those customers who contributed enormously
to their profit margin.
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BUSS1020

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SUMMARY TABLE
Summary table for
Retirement Fund data: Type
Frequency table results for Type:
Count = 316

Type
Growth
Value

Frequency
227
89

Percent of Total
71.8
28.2
Retirement Funds.xlsx

BUSS1020

12

SUMMARY TABLE
Frequency table results for Risk:
Count = 316

Risk

Frequency

Low
Average
High
What type and

Percent of
Total

212
67.1
91
28.8
13
4.1
scale is Risk?

Cumulative
Percent of
Total
67.1
95.9
100 Funds.xlsx
Retirement

Why did I add a Cumulative column?


BUSS1020

13

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

14

VISUALIZING
CATEGORICAL DATA (1
VAR)

DCOVA

Chap 2, section 3, pg 53

Categorical
Data

Visualizing Data
Contingency
Table For Two
Variables

Summary
Table For
One
Variable
Bar
Chart

Pareto
Chart

Side-By-Side
Bar Chart

Pie Chart
BUSS1020

15

VISUALIZING CATEGORICAL DATA:


THE BAR CHART
One bar for each category, bar length
represents the amount, frequency or
percentage of values in that category
Banking
Preference?
ATM

%
16%

Automated or
live
telephone

2%

Drive-through
service at
branch

17%

In person at
branch

41%

Internet

24%
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Retirement Fund data

Percentage of Fund Type

Frequency of Risk level

Retirement Funds.xlsx

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VISUALIZING CATEGORICAL DATA:Chap 2 pg 54


THE PIE CHART
A shaded circle with one slice for each category. Slice size represents the
percentage in each category.

Banking Preference?
ATM
Automated or live
telephone

%
16%
2%

Drive-through service at
branch

17%

In person at branch

41%

Internet

24%

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Retirement Fund data

Percentages of Risk level

Frequency of Risk level

Retirement Funds.xlsx

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VISUALIZING
CATEGORICAL DATA:
THE PARETO CHART

Chap 2, section 3, pg 55

For categorical, nominal scale data

Vertical bar chart, categories shown in


descending order of frequency
A cumulative polygon is also shown
Separates the vital few from the trivial
many
Not available in STATCRUNCH!
See pg 92 Berenson for Excel instructions

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20

Chap 2 pg 57

THE PARETO CHART


Incomplete ATM transactions
100.00%

100.00%

90.00%

90.00%

80.00%

80.00%

70.00%

70.00%

60.00%

60.00%

50.00%

50.00%

40.00%

40.00%

30.00%

30.00%

20.00%

20.00%

10.00%

10.00%

0.00%

0.00%

BUSS1020

21

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

22

DCOVA

ORGANIZING CATEGORICAL DATA:


TABLES
Categorical
Data
Tallying Data
One
Categorical
Variable

Summary
Table

Two
Categorical
Variables
Contingency
Table

BUSS1020

23

DCOVA

CONTINGENCY TABLE
Can show pattern or relationship between
two or more categorical variables

Cross tabulates or tallies jointly the responses


of the categorical variables

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CONTINGENCY TABLE
Contingency table for
Retirement Fund data: Type vs Risk
Contingency table results:
Rows: Type
Columns: Risk

Growth
Value
Total

Average
74
17
91

High
10
3
13

Low
143
69
212

Total
227
89
316

Is there a pattern or relationship?


If so, what is it?
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Contingency table results:


Rows: Type
Columns: Risk

Growth
Row %

Is there a pattern or relationship?


If so, what is it?

Average
High
Low
Total
74
10
143
227
(32.6%) Cell
(4.41%)
(63%)
(100%)
format
(81.32%) (76.92%) (67.45%) (71.84%)

Count
Column %
(Row percent)
Value
(Column percent)

17
3
69
89
(19.1%) (3.37%) (77.53%)
(100%)
(18.68%) (23.08%) (32.55%) (28.16%)

Total

91
(28.8%)
(100%)

13
212
(4.11%) (67.09%)
(100%)
(100%)

316
(100%)
(100%)
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26

PIVOT TABLE CONTINGENCY


TABLE FOR BOND DATA
Fund
Number
FN-1
FN-2
FN-3
FN-4
FN-5
FN-6

Type
Intermediate
Government
Intermediate
Government
Intermediate
Government
Intermediate
Government
Intermediate
Government
Intermediate
Government

Assets Fees

Expense
Ratio

Return
2009

3-Year
Return

5-Year
Return

7268.1No

0.45

6.9

6.9

475.1No

0.50

9.8

7.5

Risk
Below
5.5 average
Below
6.1 average

193.0No

0.71

6.3

7.0

5.6Average

18603.5No

.13

5.4

6.6

5.5Average

142.6No

0.60

5.9

6.7

5.4Average

1401.6No

0.54

5.7

6.4

6.2Average

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CAN EASILY CONVERT TO AN


OVERALL PERCENTAGES TABLE

Intermediate government funds are much more


likely to charge a fee.

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EASILY ADD VARIABLES


TO AN EXISTING TABLE

Is the pattern of risk the same for all combinations of


fund type and fee charge?
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Chap 2-29

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

30

VISUALIZING
CATEGORICAL DATA (2
VAR)

DCOVA
Chap 2 Sect 3 pg 57

Categorical
Data

Visualizing Data
Contingency
Table For
Two
Variables

Summary
Table For One
Variable
Bar
Chart

Pareto
Chart

Side-By-Side
Bar Chart

Pie Chart
BUSS1020

31

VISUALIZING
CATEGORICAL DATA:
SIDE-BY-SIDE BAR
The side by side bar chart represents the data
CHARTS
from a contingency table.
No
Errors

Errors

Total

Small
Amount

50.75%

30.77%

47.50%

Medium
Amount

29.85%

61.54%

35.00%

Large
Amount

19.40%

7.69%

17.50%

100.0%

100.0%

100.0%

Total

Invoice Size Split Out By Errors & No Errors


Errors

No Errors

0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%
Small Medium Large

Invoices with errors are much more likely


to be of
medium size (61.54% vs 30.77% and BUSS1020
7.69%)

32

Risk level vs Fund Type

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Risk level vs Fund Type

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Risk level vs Fund Type

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Risk level vs Fund Type

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PIE CHARTS VS BAR


CHARTS
Which is best?
When should each be used?
What properties make a good or bad pie
chart and/or bar chart

http://www.perceptualedge.com/examples.ph
p
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www.sharebuilder.com

What issues can you see with this plot?

http://www.perceptualedge.com/example12.php
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Is this better?

Why?

Good points?
Negatives?

http://www.perceptualedge.com/example12.php
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http://flowingdata.com/2012/06/15/what-3-d-pie-charts-are-good-for/

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40

SOME PRINCIPLES OF
GRAPHING
Maximise message; minimise noise
Include a title and label axes
Include a reference to the source
Keep things in correct proportions

Visualize This by Nathan Yau

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http://www.perceptualedge.com/example9.php

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42

HOW DO CATEGORY
PROPORTIONS CHANGE?
Over time

Spatially
Interactive graphics
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SPATIAL HEAT MAPS

BUSS1020

http://www.nytimes.com/interactive/2013/10/02/us/uninsured-americans-map.html?_r=0

44

http://www.nytimes.com/interactive/2014/08/13/upshot/where-people-in-each-state-were-born.html?abt=0002&abg
=0

CATEGORIES OVER TIME

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SOCRATIVE QUESTION
ON THIS PLOT

https://b.socrative.com
Room:9633CA5F
BUSS1020

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SOCRATIVE QUESTION
ON THIS PLOT

https://b.socrative.com
BUSS1020
47
Room:9633CA5F

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

48

TABLES FOR
ORGANIZING
NUMERICAL DATA

DCOVA
Chap 2 pg 44 - 51

Numerical
Data

Ordered Array

Frequency
Distributions

Cumulative
Distributions

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ORGANIZING NUMERICAL DATA:


ORDERED ARRAY

Chap 2 pg 44

An ordered array is a sequence of data, in rank


order, from the smallest to the largest value.
Shows range: i.e. minimum to maximum value
May help identify outliers
Age of
Day Students
Surveyed Uni
16
17
Students

19
22

19
25

17
20
27

18
20
32

18
21
38

18
22
42

19
32

19
33

20
41

21
45

Night Students

18
23

18
28

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50

ORGANIZING
NUMERICAL DATA:
FREQUENCY
DISTRIBUTION
A frequency distribution is a summary table:

Chap 2 pg 45

data are arranged into numerically ordered classes.


An appropriate number of class groupings, a
suitable width of a class grouping, and the
boundaries of each class grouping need to be
chosen.
The number of class groups depends on the
number of values in the data. In general, a
frequency distribution should have at least 5 but no
more than 15 classes.
To determine the width of a class interval, you
divide the range (Highest valueLowest value) of
the data by the number of class groupings desired.
BUSS1020

51

ORGANIZING
NUMERICAL DATA:
FREQUENCY
DISTRIBUTION
EXAMPLE
Example:
The Bureau of Meteorology
(BOM)
measures the rainfall (in mm.) in July 2013 for
20 Sydney suburbs:
24, 35, 17, 21, 24, 37, 26, 46, 58, 30, 32, 13,
12, 38, 41, 43, 44, 27, 53, 27

Organize this rainfall data


BUSS1020

52

FREQUENCY
DISTRIBUTION EXAMPLE
Sort raw data in ascending order:
12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53,
58
Find range: 58 - 12 = 46
Select number of classes: 5
Compute class interval (width): 10 (46/5 then round up)
Determine class boundaries (limits):
Class
Class
Class
Class
Class

1:
2:
3:
4:
5:

10
20
30
40
50

20
30
40
50
60

Compute class midpoints: 15, 25, 35, 45, 55


Count observations & assign to classes
BUSS1020

53

ORGANIZING NUMERICAL DATA:


FREQUENCY DISTRIBUTION EXAMPLE
Data in ordered array:

12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44,
46, 53, 58

Class
Frequency

10 - 20
20 - 30
30 - 40
40 - 50
50 - 60

Midpoints

15
25
35
45
55
Total

3
6
5
4
2
20
BUSS1020

54

RELATIVE & PERCENT FREQUENCY


DISTRIBUTION EXAMPLE
Data in ordered array:

12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44,
46, 53, 58
Relative
Frequency
Frequenc
y

Class

10 - 20
20 - 30
30 - 40
40 - 50
50 - 60
Total

3
6
5
4
2
20

.15
.30
.25
.20
.10
1.00

Percentag
e
15

30
25
20
10
100
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ORGANIZING NUMERICAL DATA: CUMULATIVE


FREQUENCY DISTRIBUTION EXAMPLE
Data in ordered array:

12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44,
46, 53, 58

10 X< 20
15%
20 X< 30
45%
30 X< 40
70%
40 X< 50
90%

Cumulativ Cumulati
e
ve
Frequency Percenta
15%
3 ge

30%

25%

14

20%

18

50 X< 60

10%

Class

Frequenc Percenta
y
ge

20

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WHY USE A FREQUENCY


DISTRIBUTION?
Condenses raw data into a more useful form
Allows a quick visual interpretation of the
data
Enables determination of the major
characteristics of the data, including where
the data are concentrated / clustered

BUSS1020

57

FREQUENCY
DISTRIBUTIONS: SOME
TIPS

Different class boundaries may provide


different pictures for the same data (especially
for smaller data sets)
Shifts in data concentration may show up
when different class boundaries are chosen
As the size of the data set increases, the
impact of alterations in the selection of class
boundaries is greatly reduced
When comparing two or more data sets with
different sample sizes, you should use either a
relative frequency or a percentage distribution
BUSS1020

58

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

59

VISUALIZING NUMERICAL DATA


BY USING GRAPHICAL DISPLAYS

DCOVA
Chap 2-60

Numerical
Data

Ordered Array
Also

Stem-and-Leaf
Display

Frequency Distributions
and
Cumulative Distributions

Histogram

(not in this unit)


Bar chart
(discrete

Polygon

Ogive
Boxplot

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60

HANS ROSLING
Data Visualisation
http://www.youtube.com/watch?v=jbkSRLYSojo

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ORGANIZING
NUMERICAL DATA:
HISTOGRAM

Chap 2-62

A histogram organizes data into groups


(bins); bin size reflects the percentage of
data points in each group.
Example:
The Bureau of Meteorology (BOM) measures the rainfall (in mm.) in July
2011 for 20 Sydney suburbs:
24, 35, 17, 21, 24, 37, 26, 46, 58, 30, 32, 13, 12, 38, 41, 43, 44, 27, 53, 27

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62

VISUALIZING NUMERICAL DATA:


THE HISTOGRAM
Relative
Frequency
Frequenc
y

Class

10 - 20
20 - 30
30 - 40

3
6
5

.15
.30
.25

Percentag
e
15
30
25

40 - 50
50 - 60

4
2

.20
.10

20
10

Total

20

1.00

100

Chap 2-63

(In a percentage
histogram the
vertical axis would
be defined to show
the percentage of
observations per
class)

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63

VISUALIZING
NUMERICAL DATA:
THE HISTOGRAM

Chap 2-64

A vertical bar chart of the data in a frequency


distribution is called a histogram.
In a histogram there are no gaps between adjacent
bars for continuous data. There may be gaps for
discrete data.
The class boundaries (or class midpoints) are
shown on the horizontal axis.
The vertical axis is either frequency, relative
frequency, or percentage.
The height of the bars represent the frequency,
relative frequency, or percentage when considering
identical width bins (intervals, class width).
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64

VISUALIZING
NUMERICAL DATA:
THE POLYGON

Chap 2-65

A percentage polygon is formed by having


the midpoint of each class represent the data
in that class and then connecting the
sequence of midpoints at their respective
class percentages.
The cumulative percentage polygon, or
ogive, displays the variable of interest along
the X axis, and the cumulative percentages
along the Y axis.
Useful when there are two or more groups to
compare.
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65

VISUALIZING
NUMERICAL DATA:
THE FREQUENCY
POLYGON
Class
3
6
5
4
2

10 - 20

Chap 2 pg 63

Class
Midpoin Frequency
t
15

20 - 30

25

30 - 40

35

40 - 50

45

50 - 60

55

(In a percentage polygon


the vertical axis would be
defined to show the
percentage of
observations per class)

Class Midpoints of Rainfall


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NUMERICAL DATA:
THE OGIVE
(CUMULATIVE %
POLYGON)

Class

Chap 2 pg 64

Lower
% less
class than lower
boundar boundary
y

10 - 20
0
20 - 30
15
30 - 40
45
40 - 50
70
50 - 60
90
60 - 70
100

The percentage
of observations
less than each
lower class
boundary are
plot, versus the
lower class

10
20
30
40
50
60

Lower Class Boundary

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67

AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

68

VISUALIZING TWO
NUMERICAL VARIABLES:
THE SCATTER PLOT

Chap 2 pg 67

Data consisting of paired observations taken


from two numerical variables
One variable measured on the vertical axis;
other variable measured on the horizontal
axis
Scatter plots are used to examine possible
relationships between two numerical
variables

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SCATTER PLOT EXAMPLE


Volu
me
per
day

Cost
per
day

23

125

26

140

29

146

33

160

38

167

42

170

50

188

55

195

60

200

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CEO-compensation.txt Ex 2.89, page 72, Berenson.


CEO compensation vs company stock
return

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CEO-compensation.txt Ex 2.89, page 72, Berenson.


CEO compensation vs company stock
return

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CEO-compensation.txt Ex 2.89, page 72, Berenson.


CEO compensation vs company stock
return

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Sales vs Newspaper advertising ($000)

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VISUALIZING TWO
NUMERICAL VARIABLES:
THE TIME-SERIES PLOT

Chap 2 pg 67

Time-series plots are used to study


patterns in the values of a numeric variable
over time.

The numeric variable is measured on the


vertical axis and the time period is measured
on the horizontal axis.
Frequency of observations is often on an
issue.

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TIME SERIES PLOT


EXAMPLE

Year

Number
of
Franchise
s

1996

43

1997

54

1998

60

1999

73

2000

82

2001

95

2002

107

2003

99

2004

95

Here frequency is annual


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DAILY AORD INDEX:


1995-2013
7000

6000

5000

4000

3000

2000

1000

500

1000

1500

2000

2500

3000

3500

Number of days

4000

4500

5000

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http://flowingdata.com/2015/07/02/changing-pr
ice-of-food-items-and-horizon-graphs/

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78

http://www.nytimes.com/interactive/2010/05/27/technology/20100527-ap
ple.html?_r=0

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AGENDA
Introduction
Categorical Data
Organising One Variable Categorical Data
Visualising One Variable Categorical Data
Organising Two Variable Categorical Data
Visualising Two Variable Categorical Data

Numerical Data
Organising Numerical Data
Visualising One Variable Numerical Data
Visualising Two Variable Numerical Data

Principles of Graphical Excellence

DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
DCOVA
BUSS1020

80

PRINCIPLES OF
GRAPHICAL
EXCELLENCE

Chap 2 pg 76

Every graph should:

not distort the data (story).


not contain too much chart junk or noise.
have all axes properly and clearly labelled.
contain an informative title.
be the simplest possible that tells the story.
contain the source of the data.
objectively and clearly convey the message or story in the
data.

Further:
3D graphs should have a meaningful 3rd dimension.
Usually 2D is sufficient.
The scale on the vertical axis should (usually) begin at zero.
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81

http://www.perceptualedge.com/example14.php

Which plot is
better?

83

93

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03 04 05

82

GRAPHICAL ERRORS:
CHART JUNK, DISTORTION
Bad Presentation

Minimum Wage
1960: $1.00
1970:
$1.60
1980:
$3.10
1990: $3.80

Good Presentation

Minimum Wage
in the US

4
2
0
1960 1970 1980 1990

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83

http://www.perceptualedge.com/example18.php

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84

GRAPHICAL ERRORS:
NO RELATIVE BASIS
Good Presentation

Bad Presentation
HDs received
by students.

Freq.

HDs received
by students.

30%

300
200

20%

100

10%

0%
Y1

Y2

Y3

HO

Y1

Y2

Y3

HO

Y1=First Year, Y2=Second Year, Y3=Third Year,


HO=Honours
Source: University of Sydney Business School

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GRAPHICAL ERRORS:
COMPRESSING THE VERTICAL AXIS
Bad Presentation

Good Presentation

Quarterly Sales
200

Quarterly Sales
50

100

25

0
Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

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SUMMARY
Introduction
Categorical Data
Organising One Variable
Categorical Data:
Summary Tables

Visualising One Variable


Categorical Data:
Bar Charts, Pie Charts, Pareto
Charts

Organising Two Variable


Categorical Data
Contingency Tables

Visualising Two Variable


Categorical Data

Numerical Data

Organising Numerical Data


Ordered Arrays, Frequency
Distributions, Cumulative
Distributions

Visualising One Variable


Numerical Data
Histograms, Polygons, Bar
Charts, Ogives

Visualising Two Variable


Numerical Data
Scatter Plots, Time Series
Principles of Graphical Excellence

Side-By-Side Charts, Time Series,


Spatial Charts, 3-D Charts
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