WEEK 3:

ANALYSZING YOUR AUDIENCE

GATHERING MATERIALS

ONION RINGS
1. What is audience analysis? What do
you think is audience-centeredness?
Why do we need to analyze the
audience in public speaking?

2. What should a speaker know

about his/her audience?
(Informative speech? Persuasive
speech?)

3. How to get information about

the audience?

Watch a video (1) and take notes to

add information to your answers.

Audience analysis
The process of determining through
verbal and non-verbal cues whether the
audience is actually interested in what
you have to say

Audience-Centeredness
Keeping the audience foremost
in mind at every step of speech
preparation and presentation

Questions for AudienceCenteredness

To whom am I speaking?
What do I want them to know, believe,
or do as a result of my speech?
What is the most effective way of
composing and presenting my speech
to accomplish that aim?

Do: Identification
Creating a bond with listeners by
emphasizing common values, goals,
and experiences.

Dont: Egocentrism
The tendency of people to be concerned
above all with their own values, beliefs,
and well-being.

Why analyse the audience?

- To choose appropriate topics for your speech
- To choose appropriate language for the speech
- To choose appropriate methods of delivering
the speech
- To be more confident and successful in
delivering a speech
Etc

=> To adapt to the audience

What should an audience-centered

speaker know about the audience?

Demographic factors
Psychological factors
Situational factors

Factors of Demographic
Audience Analysis
Age
Gender
Sexual orientation
Racial, ethnic, and cultural
background
Religion
Group membership
Stage of life circle

Dont: Stereotyping
Creating an oversimplified image
of a particular group of people, usually
by assuming that all members of the
group are alike.

Factors of Psychological
Audience Analysis
Beliefs
Values
Lifestyles

Factors of Situational
Audience Analysis
Audience size
Physical setting (the stage, the venue)
Disposition toward the topic (interest,
knowledge, attitude)
Disposition toward the speaker
(competence, credibility)
Disposition toward the occasion (festive,
ceremony etc.)

Attitude
A frame of mind in favor of or
opposed to a person, policy, belief,
institution, etc.

Getting Information about the

Audience

Previous research / Existing research

Advice from experts
Surveys (Interviewing, questionnaires)
Observation

Questionnaires
Fixed-alternative questions
Scale questions
Open-ended questions

Fixed-Alternative Questions
Questions that offer a fixed choice
between two or more alternatives.

Fixed-Alternative Question
Do you know what the insanity plea is
in the U.S. legal system?
Yes___________
No____________
Not Sure_______

Scale Questions
Questions that require responses
at fixed intervals along a scale of
answers.

Scale Question
Do you agree or disagree with the following:
Expert psychologists can determine with a
high degree of accuracy whether or not a
defendant is criminally insane.
strongly
agree

mildly
agree

undecided

mildly
disagree

strongly
disagree

Open-Ended Questions
Questions that allow respondents to
answer however they want.

Open-Ended Question
What is your opinion about the
insanity plea in U.S. court cases?

Analysing the audience by observation

during and after the speech
What for?
Video 2

GATHERING INFORMATION
(MATERIALS)
Discussion
1. Where do you usually find information for
your presentations or projects?
2. Can you share some tips to search
information effectively?

Sources of information
Your own experience and background
knowledge
Library Resources: Librarians, Catalogue,
Periodical indexes, Newspapers,
Reference works
Internet search aids
Research interview

 What online research

commands do you know?
Video 3

Post your speech topics

Maisuong.gnomio.com
User name:
Password:

Homework
1. Create a google form in your google
drive, in which you have some questions to
analyse your classmates. Ask questions
related to your topics. Then send form to
your classmates.
2. Research and read materials related to
your topics
3. Go to the Speed topics thread and give
feedback to your classmates speech topics.