Академический Документы
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Visual Culture
The Circulation of Visual Culture
• Globalization
– The flatness of world
– Global village
– Global imperialism
• Convergence
– Technological advancement
and collapse of boundary
• E.g. Multimedia integration
• E.g. Media conglomerates
• Synergy
– Corporation conglomerates: vertically integrating
programming, production, and distribution and horizontally
integrating across a geographic scope that no one entity
could have reached alone
Thomas Friedman’s “The World is Flat”
• Triple Convergences
1. All the flatteners converged with one another,
each flattener enhanced the other flatteners.
2. Instead of collaborating vertically, businesses
needed to begin collaborating horizontally.
Horizontal collaboration add value creation or
innovation to the companies.
3. After the fall of the Berlin Wall, communist
countries like India, China,Russia, and the nations
of Eastern Europe, Latin America and Central
Asia began to open up their economies to the
world. They added new brain power and enhanced
horizontal collaboration across the globe.
MuLuhan’s Vision of Global Village