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HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGE

INFORMATION TECHNOLOGY
FOREIGN LANGUAGE DEPARTMENT

BUSINESS
PLAN
Group
V NGC HUYN
Members:

NGUYN THY PHN


ON TH THY DUY
HUNH TH KIM NGOA

BUSINESS VISION

Enhance Pride in the Youth of


countrys beauty and PROMOTE
Vietnam Culture to
international tourists

SAIGON MOTOR
TOUR

AGENDA

1.BUSINESS INTRODUCTION
2.CUSTOMER ANALYSIS
3.OPERATION PLAN
4.MARKETING PLAN
5.FINANCIAL PLAN

1.
BUSINESS
INTRODUCTI
ON
feel the journey

BUSINESS INITIATE

Vietnam becomes a more and more


attractive tourist attraction in the
world
Backpacking travels tend to be
choice for common travelers.
Travelers tend to expect of
experiencing one countrys culture
as a native

CONCEPT
Experiencing Vietnams beauty by
traveling on a motorbike with a
local Vietnamese

TOUR CATEGORY

One-day or half-day tour around tourist attractions in Ho


Chi Minh City

One-day tour
(40USD)

One-day city tour


Cu Chi tunnel tour
Saigon river by night
Binh Tay market tour
Mekong Delta Tour
street food tour

Half-day tour
(20USD)

Half day City tour


Saigon river by night
Binh Tay market tour
Street food tour

TOUR GALLERY

TOUR GALLERY

STRENGTHS AND WEAKNESSES

Strengths

Accommodation :
tourists can choose
to stay with local
families
Saving money
Experiencing
Vietnam culture
through daily
activities

Weaknesses :

Limited tourists per


tour
Low authority
Tour guides
experiences are
not professional as
trained tour guides

OWNERSHIP STRUCTURE

ADVANTAGES

DISADVANTAGES

Rich ideas
Flexibility
Shared
responsibilities
Low start-up cost

Disagreements
Profit sharing
Unlimited
liability
Security

LONG-TERM AND SHORT-TERM GOAL

SHORT-TERM GOAL
Tour acheived : 40 tours/week
Monthly profit : 7.000 USD/month
Employees recruited : 20 Tour Guides
Customers feedbacks : 90% positive comments

LONG-TERM
GOAL

Long days motorbike


tours traveling in
attractive destinations in
all parts of Vietnam
( From the North to the
South)
Short term tours : 50
tours/ days
Become a national
tourism brand of
Vietnam

MOTORBIKE TOUR EXPANSION MAP

official
office

2. CUSTOMER ANALYSIS
TARGET CUSTOMERS

Foreigners

love
traveling

Backpacker
tourists

CUSTOMERS CHARACTERISTIC
Both Male and Female
Young age : from 17
to 40 years old
Other customers type :
Vietnamese
backpackers

2. CUSTOMER ANALYSIS
EXPECTED LOCATIONS
TOURISTS APPROACH

TOUR DESTINATIONS

City center
Western town ( Bui Vien)
Online registration
Areas near Tan Son Nhat airp

City Center : around district 1


Specialized districts : 2, 4, 5, 10, 11
Mekong delta
Cu Chi tunnel

Operation Plan

ORGANIZATION

HUMAN
RESOURCE
MAP

RESOURCE
S

HUMAN RESOURCE MAP


ORGANIZATION

PRESIDENT

TOUR
DESIGNERS
SALES

MARKETING

HUMAN
RESOURCES

FINANCE
SUPERVISOR

Sales man

Marketing
executive

HR member

AccountANT

TOUR GUIDE

HUMAN RESOURCE MAP


selling tours to
customers and
make partnership
with other hostel or
hotel clients
position the
brand to tourism
market
offer and
evaluate
marketing
activities.
plan and adjust kind
of tour
manage number of
tour guides

SALE

recruit employees
design training or
assessment
program for the
company

HUMAN
FINANCE

MARKETING
RESOURCE

TOUR
DESIGNER

will manage the


cash-flow, and plan
for monthly budget
Tour designer will

RESOURCES

Motorb Telephon Custome


ikes
es &
rs
Website resouce
Tour
guide

uniform

Capital

4. MARKETING PLAN

Mark
etin
g
rese
arch
Onli
ne
Pro
moti
on

Offlin
e
prom
otion

Online promotion
Create a page Facebook organize
interactive activities
Using facebook Ads
Share videos of tour completed on
Youtube

Offline promotion
Handing out leaflets
Sticking poster
Cooperating some
hostels

5. FINANCIAL PLAN
Source of financing
PARTNERSHI
P

MEMBER
Huyen
Phuong
Duyen
Ngoan

QUANTITY
10.000.000
10.000.000
10.000.000
10.000.000

5. FINANCIAL PLAN
START-UP COST
Item

QUANTITY

Office

Website
1
domain
Advertisem
ent ( online
promotion)
Salary
TOTAL

UNIT
VALUE
5.000.00
0
5.000.00
0
4.000.00
0

ESTIMATED
5.000.000
5.000.000
4.000.000

60.000.0 60.000.000
00
74.000.000

5. FINANCIAL PLAN
Short term
budget
QUANTITY UNIT
Facebook
Ad
Posters
Telephone
cards
Gas

100
50
100 litters

ESTIMATED

VALUE
10.000.00 10.000.000
0
500
50.000
100.000
5.000.000
6.000.000 6.000.000
21.500.000
VND

5. FINANCIAL PLAN
Long - term budget
ESTIMATED
Advertisement 20.000.000
Reserved
50.000.000
capital
TOTAL
70.000.000

5. FINANCIAL PLAN
Monthly
IncomeUNIT
QUANTITY
Half- day
Tour
Full- day
tour
TOTAL

ESTIMATED

196

VALUE
20 USD

80.000.000

84

40 USD

100.000.000

Profit

180.000.00V
ND

Profit
= Sale expenses
=180.000.000 21.500.000 =

Feel the
journey

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