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INFORMATION TECHNOLOGY
FOREIGN LANGUAGE DEPARTMENT
BUSINESS
PLAN
Group
V NGC HUYN
Members:
BUSINESS VISION
SAIGON MOTOR
TOUR
AGENDA
1.BUSINESS INTRODUCTION
2.CUSTOMER ANALYSIS
3.OPERATION PLAN
4.MARKETING PLAN
5.FINANCIAL PLAN
1.
BUSINESS
INTRODUCTI
ON
feel the journey
BUSINESS INITIATE
CONCEPT
Experiencing Vietnams beauty by
traveling on a motorbike with a
local Vietnamese
TOUR CATEGORY
One-day tour
(40USD)
Half-day tour
(20USD)
TOUR GALLERY
TOUR GALLERY
Strengths
Accommodation :
tourists can choose
to stay with local
families
Saving money
Experiencing
Vietnam culture
through daily
activities
Weaknesses :
OWNERSHIP STRUCTURE
ADVANTAGES
DISADVANTAGES
Rich ideas
Flexibility
Shared
responsibilities
Low start-up cost
Disagreements
Profit sharing
Unlimited
liability
Security
SHORT-TERM GOAL
Tour acheived : 40 tours/week
Monthly profit : 7.000 USD/month
Employees recruited : 20 Tour Guides
Customers feedbacks : 90% positive comments
LONG-TERM
GOAL
official
office
2. CUSTOMER ANALYSIS
TARGET CUSTOMERS
Foreigners
love
traveling
Backpacker
tourists
CUSTOMERS CHARACTERISTIC
Both Male and Female
Young age : from 17
to 40 years old
Other customers type :
Vietnamese
backpackers
2. CUSTOMER ANALYSIS
EXPECTED LOCATIONS
TOURISTS APPROACH
TOUR DESTINATIONS
City center
Western town ( Bui Vien)
Online registration
Areas near Tan Son Nhat airp
Operation Plan
ORGANIZATION
HUMAN
RESOURCE
MAP
RESOURCE
S
PRESIDENT
TOUR
DESIGNERS
SALES
MARKETING
HUMAN
RESOURCES
FINANCE
SUPERVISOR
Sales man
Marketing
executive
HR member
AccountANT
TOUR GUIDE
SALE
recruit employees
design training or
assessment
program for the
company
HUMAN
FINANCE
MARKETING
RESOURCE
TOUR
DESIGNER
RESOURCES
uniform
Capital
4. MARKETING PLAN
Mark
etin
g
rese
arch
Onli
ne
Pro
moti
on
Offlin
e
prom
otion
Online promotion
Create a page Facebook organize
interactive activities
Using facebook Ads
Share videos of tour completed on
Youtube
Offline promotion
Handing out leaflets
Sticking poster
Cooperating some
hostels
5. FINANCIAL PLAN
Source of financing
PARTNERSHI
P
MEMBER
Huyen
Phuong
Duyen
Ngoan
QUANTITY
10.000.000
10.000.000
10.000.000
10.000.000
5. FINANCIAL PLAN
START-UP COST
Item
QUANTITY
Office
Website
1
domain
Advertisem
ent ( online
promotion)
Salary
TOTAL
UNIT
VALUE
5.000.00
0
5.000.00
0
4.000.00
0
ESTIMATED
5.000.000
5.000.000
4.000.000
60.000.0 60.000.000
00
74.000.000
5. FINANCIAL PLAN
Short term
budget
QUANTITY UNIT
Facebook
Ad
Posters
Telephone
cards
Gas
100
50
100 litters
ESTIMATED
VALUE
10.000.00 10.000.000
0
500
50.000
100.000
5.000.000
6.000.000 6.000.000
21.500.000
VND
5. FINANCIAL PLAN
Long - term budget
ESTIMATED
Advertisement 20.000.000
Reserved
50.000.000
capital
TOTAL
70.000.000
5. FINANCIAL PLAN
Monthly
IncomeUNIT
QUANTITY
Half- day
Tour
Full- day
tour
TOTAL
ESTIMATED
196
VALUE
20 USD
80.000.000
84
40 USD
100.000.000
Profit
180.000.00V
ND
Profit
= Sale expenses
=180.000.000 21.500.000 =
Feel the
journey