Lifestyle/Media Consumption

and Activities: the lifestyle of

these characters would be
alcohol consumption,
socialising with friends in a
gang to escape the oppression
of society, this appeals to dick
Hebdidge idea of social groups
making their own sub culture to
make their own fit in society.
There maybe some drug use to
further divert them away from
the lifestyle they have. Would
consume the media products
through YouTube or television.
Activities would include going
These
individuals
are seen
as
to clubs,
maybe drug
selling,
ataking
moraldrugs,
panic to
society,
their
drinking alcohol.
characteristics and costume
connote anger and danger as
they are seen as gangsters.
They cause a moral panic as
these individuals
stereotypically are presented
to have a lack of education,
job, or morals so are usually
presented as criminals within
the media.
Much of the target audience
would listen to rap to divert
themselves away from their
lifestyle and vision themselves
being the artist. This alludes to
Blumler and Katz theory of
diversion but also personal
relationships as the artist
connects with the music and
the lyrics emotionally relating
to what the artist is talking
about.

TARGET AUDIENCE PROFILE

Gender: Predominately male

audience who listen to the rap
genre. I have chosen this genre as
the idea of rap has escalated from
the stereotypical black male
oppressed by a patriarchal society
looking to break the conformity.

Age: the target audience of the

rap genre tends to be young
males between the ages of 16
and 24. this is because much of
the older generation
stereotypically do not understand
or cannot relate to the music
within the rap genre so tend not
to be avid listeners unlike the
younger generation who can
relate to the lyrics of the
oppressive out casting society
that they live.

The typical socio-economic values of

rap primary audience/listeners are
social climbers, people who listen and
aspire to escape the run down society
that they live and aspire to be like the
rap artist they listen to, with lots of
money, nice cars, home and clothes
living the perfect lifestyle.
Social class: E social grading, come from
poor areas who struggle to live. This also
alludes to the life matrix tool as someone
who is most likely to be listening to the
rap genre are angry at the lifestyle they
live and aspire to be like the rappers. This
tends to appeal to the struggling singles
in the life matrix tool as they tend to have
high aspirations with low economic
wealth/class.
The audience is a niche audience
for the rap genre, and this is
dependent on the artist that my
song is from. The artist is a hybrid
genre between skateboarding
hippies mixed with gangster
rappers. This would be different if
you would listen to mainstream
gangster rap such as 50 Cent or
Kanye west that would receive
mainstream radio and television
play.