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A sociological
perspective
Contents
Definition of culture
Defining characteristics of culture
The Components of culture
Values
Norms
Symbol
Language
Development of Culture around the world
Cultural Universal
Mcdonalization of society
cultural lag
Levels of Culture
Subculture & counterculture
Cultural shock
Cultural diffusion
Cultural ethnocentrism
Cultural relativism
Cultural Xenocentrism
Culture
Sociologically, culture is viewed in the broadest possible sensereferring to everything that is part of a peoples way of life.
Definition
Sociologist Cooly and Angel said, Culture is the sum total of the
reflection of the way of life.
Elements of Culture
Values
Values are culturally defined standards for what is good, desirable and
proper or bad, undesirable and improper which serve as broad
guidelines for social living.
Elements of Culture
Norms
Established standards of
behavior maintained by a society
Norms are rules by which a
society guides the behavior of its
members.
To be significant,
norms must be
widely shared and
understood
Types of Norms
Formal norms: generally written;
specify strict punishments
Informal norms: generally understood but
not precisely recorded
Elements of Culture
The American sociologist William Graham Summer introduced
two important terms to the study of norms.
Taboos
Taboos are mores so strong that
violation is considered extremely
offensive and even unmentionable.
The incest taboo, which prohibits
sexual relations between certain kin, is
an example of a nearly universal taboo.
Sanction
Sanctions-Penalties or rewards for
conduct concerning a social norm.
Formal Sanctions-salary bonus, firing
from job.
Informal Sanction-smile, humiliation.
Laws
Formal, standardized norms that have
been enacted by legislatures and are
enforced by formal sanctions.
Civil
Elements of Culture
Symbols:
A symbol is anything that carries a particular
meaning recognized by people who share the
same culture.
Language:
Language is a key element of culture. It has
been called the storehouse of culture (Harroff,
1962). Language is a system of verbal and
non-verbal symbols that allows members of a
society to communicate with one another . All
cultures have a spoken language though not all
have a written language.
Development of Culture
Around the World
Cultural Universals
Cultural Universalsare learned
behavior patterns that are shared by
all of humanity collectively. No
matter where people live in the world,
they share these universal traits.
Societies develop common practices, including:
Athletic sports
Music
Funeral ceremonies
Medicine
Sexual restrictions
Development of Culture
Around the World
Innovation
Process of introducing new idea or object to a
culture
Discovery: making known or sharing existence of
an aspect of reality
Invention: when existing cultural items are
combined into a form that did not exist before
Development of Culture
Around the World
Globalization, Diffusion, and
Technology
Diffusion: process by which a cultural item
spreads from group to group or society to
society
Mcdonaldization of society
Development of Culture
Around the World
Technology: information about how to
use the material resources of the
environment to satisfy human needs
and desires
Material culture:
physical or
technological aspects
of our daily lives
Food items
Houses
Factories
Raw materials
Development of Culture
Around the World
Nonmaterial Culture: ways of using
material objects as well as:
Culture
Lag:
period
of
maladjustment when nonmaterial
culture is still struggling to adapt Customs
to new material conditions
Beliefs
Philosophies
Cultural lag means a gap between Governments
technological
change
and Patterns of
adjustment in norms and values.
communicatio
This term was introduced by
n
William F. Ogburn. According to
him,
the
technological
change
tends to occur quickly and cause
new situations that require changes
Cultural Diversity
Levels of culture:
National culture
The experiences, beliefs, learned behavior patterns,
and values shared by citizens of the same nation.
International culture
Cultural practices that are common to an identifiable
group that transcends national borders.
Subcultures
The existence of more than one culturally defined
group within a larger nation.
Cultural Diversity
Subculture
Counter culture
Cultural Diversity
Cultural diffusion
It is the process by which a cultural item spreads
from one society to another society. Diffusion
can occur through a variety of means like
exploration, military conquest, missionary work,
the influence of mass media, tourism and the
internet.
Cultural shock
The feeling of surprise and disorientation that is
experienced when people encounter cultural
practices different from their own.
Cultural relativism
Cultural relativism views peoples behaviour from the perspective
of their culture. It stresses that different social contexts give rise
to different norms and values.
Cultural Xenocentrism
The belief that the products, styles, or ideas of ones society are
inferior to those that originate else where