Not Your Fathers Data

Center
Omar Sultan, Senior Manager DC Architecture - @omarsultan

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Whats Breaking?

Infrastructure Sprawl
Scaling Virtualization
Sustainable Energy Efficiency
Operational Complexity
Intolerance for Downtime

Traditional IT Challenge

IT Drives
Business Advantage

Business Outcomes

Functional Silos

Integrated Processes

More Responsiveness and

Alignment to Business

Dedicated Resource

Shared, Virtualized
Infrastructure

Cost-efficient Infrastructure,
Rapid Deployment

Plan Around Product

Lifecycles

Plan Around Business

Lifecycles

Reduces Data Center TCO,

Supports Seamless Growth

Operationally Intensive

2010 Cisco and/or its affiliates. All rights reserved.

Policy Based Automation

Reduces Operational Expense,

Faster Svc Creation, Improved
Risk Mgmt

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VM: The new

atomic unit of
the data
center

Unified Fabric

ENTERPRISE
DATA CENTRES

EVOLVING
CLOUDS

Software as a Service
Applications, Collaboration, etc.
Ex.: WebEx, Salesforce.com

Cloud
Delivery
Models

Platform as a Service
Middleware, Directories, etc.
Ex.: Google Apps, WebEx Connect
Infrastructure as a Service
Compute, Storage, Networking
Ex.: Amazon EC3, Savvis, Terremark
Data Center as a Service
Data center facilities, power, cooling

DCaaS

Ex.: WPR/NDCS, AT&T, Sprint

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10

IT Maturity Level
Silod

Standardized

Virtualized

Departmental servers

Standardized Servers

Server Virtn (Static

Islands of storage

Storage Area

Multiple networks
Branch computing

Networks

Consolidated

Networks

DC & Branch

Consolidation

2010 Cisco and/or its affiliates. All rights reserved.

VMs)

Global SANs, CDP/R

Unified Fabric, Virtual

Svces

WAN Optimizn,

Virtual B/O

Dynamic

Service-Based

VM mobility

Private Ent. clouds

Storage volume

Workload portability

virtualization

VM-aware networking
Virtual I/O

Policy/SLA consistency
Usage-based metrics

DC interconnect

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 300 locations in 90

countries
116 Data Centers and
server rooms
24 Corporate / IT
30 CDO / Engineering
11 Services
51 Diverse Businesses

70,000+ Employees
2+ MW of Green power

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22 MW of power in Cisco Data

Centers

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12

Consumers of Services
Managed by IT
Corporate
Applications

Managed by Business Units

Security
Platforms

Collaboration
Platforms

Customer and
Consumer
Platforms

Product
Developmen
t

Consistent Enterprise Processes (ERP), Billing, Identity, Security, and Data

Governed by DCO Board and Cisco IT

Infrastructure as a Service
(Compute, Network, Storage)

Cis
hos co
ted

Data Center as a Service

(Space, Cabinets, Power, Cooling)

SP

hos
te

Hyb
rid

Sourcing Options: Build, Lease , Partner or Co-Lo

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13

Compute TCO
($/Qtr/OS instance)

Virtualization > Unified Computing > Cloud

TCO Physical
-37

Average TCO
Today
TCO Virtual

-27%
-27%

Delivery
Time

6-8 weeks
(on demand)

2010 Cisco and/or its affiliates. All rights reserved.

2-3 weeks

15 mins VM

15 minutes

(manual )

(2-9 days E2E)

(self-service)
Updated: Q2FY11

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14

TCO ($/Qtr)

Typical Bare-Metal

Average Virtual

8 CPU core + 32 GB
@ Dedicated Linux

2 vCPU core + 4 GB
@ Silver* Linux

UCS blade +
Unified I/O (N7K) +
CITEIS

Legacy Rack
Mount + Cat6k

UCS blade +
Unified I/O (N7K) +
CITEIS

Legacy Rack
Mount + Cat6k

Arch and Design

135

135

135

135

Implementation

122

20

69

Operation

421

271

483

314

41

41

30

30

119

119

2212

1723

256

200

Facility

840

507

97

59

Total

3759

2727

1160

Automation
Software
Equipment

-27%

-24%

877

Using the same components (processor and memory), the combination of Unified Computing,
Unified I/O and Automation results in 27% savings for bare-metal and 24% virtual offerings.
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual
storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS
2010 Cisco and/or its affiliates. All rights reserved.

Updated: Q2FY11

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15

Consolidation

900

Helped law enforcement agencies

increase operational excellence and
administrative efficiency and Saved
$900,000 in up-front capital costs and
$37,000 in annual energy costs

The economics of the Cisco platform is superior and will

become even more so as our service grows. And Cisco is a
trusted name to potential customers.
Jas Dhillon, Chief Strategy Officer of TASER International

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16

1.1

Saved $200,000 annually in IT

resources, avoided $333,000 in desktop
hardware, and will support 1000
employees with four-person IT
department

With Cisco UCS, ExamWorks can support the same number

of people with a staff of four. Avoiding the need for 16 fulltime positions saves more than $1.1 million annually.
Brian Denton, CTO, Examworks

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17

30

Reduction of operational costs by 30%

and capital costs by 20% while
delivering agility to meet customer
demand

Cisco UCS provides us with tremendous flexibility. Our IT team can

provision a new service overnight, so it is ready to go live in time for
next-day trading. Its also great news for our customers who are
looking for increased choice and best execution services, says
Yarrow..
Philip Yarrow, Director of Electronic Trading, Winterflood
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18

Security

Can the same security available to applications be applied

in the cloud?

Compliance

Can applications in the cloud meet the same regulatory

compliance requirements?

Reliability / QoS

Can the same service-level agreements (SLAs) for reliability

and QoS be met in the cloud, especially given the multitenant use of the underlying IT infrastructure?

Control

Can application owners still have the same amount of

control over their applications and the infrastructure
supporting them in the cloud?

Vendor Lock-In

Will use of a particular vendor for cloud services or

infrastructure prevent use of a different one in the future, or
will the enterprises data and applications be tightly locked
into a particular model?

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19

Design Best
Practices

Establish DC
Architecture

Agree Insource/
Outsource Options

Build Foundation with

End-Game
in Mind

Measure and report

interim ROI wins

Evolve to
Service Aligned
Teams

Operational
Best Practices

Agree Funding
Model

Prepare for
Organizational,
Process Change

Virtual
Architecture
Team

2010 Cisco and/or its affiliates. All rights reserved.

2007
2007 Cisco
Cisco Systems,
Systems, Inc.
Inc. All
All rights
rights reserved.
reserved.

Presentation_ID
DC3 Launch/os

Ensure
Stakeholder
Buy-In

Cross-Functional
Communication

Business/IT
Alignment

Executive
Support

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18

Functional Teams:
Virtual Services Teams:

Architecture

Design

Implementation

Services Delivery

Communications

Networking

Compute

Storage

Data Centers

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21

 What is the expected impact of

cloud on my business?

Which applications can and should

I move to the cloud?

What cloud deployment model is

best suited for each of my

applications?

How do I transition my existing

applications to the cloud?

How do I maintain security and

policy compliance in the cloud?

How do I transition my organization

to best take advantage of cloud?

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 www.cisco.com/go/cloud

@omarsultan

www.cisco.com/go/datacenter

@aneel

www.cisco.com/go/ciscoit

@bgracely
@beaker
@jamesurqhart

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23

Thank you.