Академический Документы
Профессиональный Документы
Культура Документы
Automotive Industry
BY:
Abhishek Harbhajanka
Shreya Shrivastava
Surya Vaidyanathan
Agenda
Ø Introduction
Ø Why CRM?
Ø CRM tool deployed
Ø Why this tool?
Ø Method of Implementation
Ø How Tata Motors benefited?
Ø How Tata’s dealers benefited?
Ø Challenges faced
Ø Key Strategies used
Ø References
Quick Facts
INTRODUCTION
Automobile Industry
Ø Largest commercial vehicle
9th largest in the
manufacturer in India.
world
Ø 2nd largest passenger car
Production: > 2.3
manufacturer.
million units in 2008
Ø Year of establishment : 1945
Ø Industry: Automotive
Applications included
§ Inventory management,
§ Parts location.
§ Pricing and tax calculations are adjusted for each dealer's
requirements.
Why this tool?
Ø Improves demand forecasting, planning, logistics and inventory
management .
http://www.tatamotors.com/our_world/press_releases.php?
ID=310&action=Pull
http://www.scribd.com/doc/2876978/tatamotorssiebelcasestudy
http://dqindia.ciol.com/content/industrymarket/focus/2006/106110806.a
sp
http://www.business-intelligence.co.uk/reports/crm_strat/summary.asp
http://www.tata.com/company/Articles/inside.aspx?artid=SZAxi/HHEQ4=
THANK YOU