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BUSINESS COMMUNICATION
AND THE TECHNOLOGICAL
CONTEXT
Understanding Internet
The invention of the telegraph, telephone, radio, and computer set the
stage for this unprecedented integration of capabilities
Email
Email and the technologies it has generated are
changing the landscape of business
communication. The distinguished features of
email are:
More readily available
Interoperable between systems
Available world-wide
Inexpensive
Much better known reached a critical mass where
one can expect others to have an email address
Much easier to use
Email Etiquettes
Forward the email to appropriate address if you are not the intended
audience
Voice Mail
Groupware
CD-ROM Databases
Teleconferences
Faxes
Voice Mail
Voice mail has become popular in many offices
because it eliminates telephone tag
It records a message in a computer disk for later
retrieval by the receiver
When an incoming call is not answered, the system
guides the caller how to record the message.
The receiver then either listen to the recorded
message upon returning to the office or access the
message via telephone.
Groupware
Groupware allows supervisor to manage workflow of a
department via computer
It allows several people to use software at the same
time to create documents, keep track of projects, route
messages, and manage deadlines.
Groupware enables a supervisor to manage workflow via
individual computers instead of physically moving people
from place to place or having face to face meetings.
Teleconference
Teleconferencing is the emerging technology that
allows group of people not only talk with each other but
also see their video images.
Currently video conferencing has problems such as
high price tag and poor quality video images on the
computer screen.
The technology is, however, continuously being
improved with the aid of special software and
powerful microprocessors.
Press Release
A press release is an information memo
from your organization to the news media
to get your message to the public.
Interviews
The pitfalls of interviewing can be avoided
by careful preparation and knowledge.
Conferences
Press conference are often the result of a
crisis; however ,you handle them the
same way you handle the other forms of
communication: with careful preparation.
Op-Ed Pieces
Opinion articles by private organizations
can often be found opposite the editorial
page in newspapers.
Letter to Editor
Letter to the editor must be short, clearly
written, and signed.
Many letters are written to:
Clarify an issue
Refute a charge
Correct a mistake
Point out needed change
Offer an opinion
Or, react to the situation
Talk Shows
Call-in talk shows, whether on radio or
television can offer your organization
channel for communicating your message
to the public.
Talk shows are, however, less predictable
than any other kind of media.
Managing Crises
Communication
How company manages the crises can
Managing Crises
Communication
Part