Acquiring New Business in

Colombia

BY:
ALEXANDER SORENO,
EDUARDO MERCADO,
JOSEPH TORRES,
SILJE LANDMARK,
SULAIMAN ALSHIHAB

Colombia

Colombians Have:
High Context
Personal & Indirect Communication
Collectivist Values
Low Value Time Orientation
Large Power Distance

Formal Colombian Business Etiquette

Colombian business

interactions differ between

cities
High level of respect

expected towards high

ranking business officials
Machismo ideology in

Colombian Culture

Decision Making Traditions in Colombia

How does the High Context Culture affect decision
making?

Agenda

Saving face/Avoiding conflict

Power Gap

SMEs

Family Business

Time Structure in Colombia

Colombias Time Zone = U.S.

Eastern Standard Time

Typical Business Day:

Commercial Office
Manufacturing Operations

When to Avoid Business Meetings

How Colombians view time

Preparing for the Meeting

Small Talk

Dress Professionally

Business Card

Arriving at the meeting

Appropriate greeting
Indirect, but say no
Body language
Eye contact
https://www.youtube.com/watch?v=QDEAPV73v4s

Gift Giving
Rules to Follow
1.

Express Strong Gratitude

2. Acceptable Gifts
3. Gifts to Avoid

Meals & Dining Etiquette

Eating in the United States and in
Colombia are relatively similar

Rules to Follow

To Reiterate
Colombians Have
High Context Culture
Personal and Indirect Communication
Collectivist Values
Low Value Time Orientation
Large Power Distance

Work Cited
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