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Strategic Advantage
Profile
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support
general
Examples:
Manorama
Infosys,
Yes
Bank,
Malayalam
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Weaknes Normal
s
0
-5
Strength
+5
Financial Capability
Factors
Marketing Capability
Factors
Operations Capability
Factors
Personnel Capability
Factors
Information Management
Capability Factors
General Management
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Nature of
Impact
Competitive Strengths or
Weaknesses
Financial
Capability
Marketing
Capability
Operations
Capability
Personnel
Capability
Information
Management
General
Management
Up arrows indicate strength; down arrows indicate weakness; while horizontal
Capability
arrows indicate a neutral position.
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Strategic Advantage
Profile (SAP) of
Capability
Factors
Nature of
Impact
Competitive Strengths or
Weaknesses
Financial
Capability
Marketing
Capability
Diversified portfolio of
products and services.
Caters to every segment.
Competitive pricing offering
best value.
Every ad focused at
customer value chain
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Operations
Capability
Personnel
Capability
Information
Management
3G services.
Consolidation of telecom
business under one entity
has brought various
operational level
advantages.
Airtel decided to go in for a
very young team. Average
age is just 26 years.
Invite criticism from
employees concept has
changed the look of the
business.
Substantial amount of
leverage with British
Telecom.
Massive networking
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General
Management
Capability
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SWOT Analysis
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SWOT Analysis
SWOT analysis is a structured approach to
evaluate the strategic position of a business
by identifying its strengths, weaknesses,
opportunities and threats.
Strengths and Weaknesses are Internal to the
Organization where as Opportunities and
Threats are external to the Organization.
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SWOT Analysis
STRENGTHS
LEVERAGE
VULNERABILITY
WEAKNESSES
OPPORTUNITIES
CONSTRAINTS
PROBLEMS
THREATS
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SWOT Matrix
STRENGTHS
WEAKNESSES
OPPORTUNITIE
S
SO strategies
Use strengths
to take
advantage of
opportunities
WO strategies
Overcome
weaknesses by
taking
advantage of
opportunities
THREATS
ST strategies
Use strengths
to avoid threats
WT strategies
Minimize
weaknesses and
avoid threats
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Strengths
Weaknesses
Infrastructure
Employees
Marketing Team
Latest Product Innovation
International Quality
Standards
Closeness to the market
Incompetent Management
Unattained employees
Untrained sales force
Poor marketing strategies
Low quality product
Lack of financial capabilities
Opportunities
Threats
New Competitor
Price
reduction
in
competitors product
New product in the market
Poor marketing strategies
Low quality product
Lack
of
financial
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capabilities
Thank You
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