Академический Документы
Профессиональный Документы
Культура Документы
Global Economy
Chapter 1
The Nature and Scope
of Managerial Economics
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Managerial Economics
Defined
The application of economic theory and
the tools of decision science to examine
how an organization can achieve its
aims or objectives most efficiently.
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Decision Sciences
Mathematical Economics
Econometrics
MANAGERIAL ECONOMICS
Application of economic theory
and decision science tools to solve
managerial decision problems
OPTIMAL SOLUTION TO
MANAGERIAL DECISION PROBLEMS
PowerPoint Slides by Robert F. Brooker
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Harcourt, Inc. items and derived items copyright 2001 by Harcourt, Inc.
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Alternative Theories
Sales maximization
Adequate rate of profit
Satisficing behavior
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Definitions of Profit
Business Profit: Total revenue minus
the explicit or accounting costs of
production.
Economic Profit: Total revenue minus
the explicit and implicit costs of
production.
Opportunity Cost: Implicit value of a
resource in its best alternative use.
PowerPoint Slides by Robert F. Brooker
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Theories of Profit
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Function of Profit
Profit is a signal that guides the
allocation of societys resources.
High profits in an industry are a signal
that buyers want more of what the
industry produces.
Low (or negative) profits in an industry
are a signal that buyers want less of
what the industry produces.
PowerPoint Slides by Robert F. Brooker
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Business Ethics
Identifies types of behavior that
businesses and their employees should
not engage in.
Source of guidance that goes beyond
enforceable laws.
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Technological Change
Telecommunications Advances
The Internet and the World Wide Web
PowerPoint Slides by Robert F. Brooker
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