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More SKUs
More SKUs
Much less
Much less
Inventory
Inventory
Quick
Quick&
Delivery
Delivery
Using &
Using
Return
Return
Trips
Trips
Small
town
Large
town
Direct
Direct
Connection
Connection
With
With
Vendors
Vendors
Building
Building
Distributio
Distributio
n Center
n Center
(150~300
(150~300
-mile
-mile
radius)
radius)
More Hard
More
Hard
goods
goods
Efficient
Store
Operatio
ns
BargainBargainBasement
Basement
Acquisition
Acquisition
Takeover
Takeover
Specialty
Specialty
Departmen
Departmen
ts
ts
Locating
Locating
VPs in
VPs in
Same
Same
Area
Area
Reduce
Reduce
Wage
Wage
Expenses
Expenses
Reduce
Reduce
Shrinkag
Shrinkag
e
e
UPC at the
UPC
Pointatofthe
Point
Sale of
Sale
Increase in
Increase
Sales
per in
Sales per
average
ft2
average ft2
Everyd
ay Low
Prices
Wired
Wired
Merchandis
eMerchandis
Requests
e Requests
Satellite
Satellite
Network
Network
More
More
Available
Available
Selling
Selling
Space
Space
Diversific
ation
Improvin
g
Logistics
Its Own
Its Own
Trucks
and
Trucks
Trailersand
Trailers
Testing
Testing
Different
Different
Mixes
Mixes
Computer
Computer
-Aided
-Aided
Store
Store
Design
Design
Focus on
Focus on
Increasing
Increasing
Awareness
Awareness
of New
of New
stores
stores
Administr
ation
Frequent
Frequent
performan
performan
ce Check
ce Check
More
More
Incentiv
Incentiv
es
es
Marketin
g
On
Lowest
Prices
Measuring
Measuring
the
the of
success
success
Promotionsof
Promotions
Human
Resource
s
Managem
ent
No
No
question
question
asked
asked
Return
Return
Policy
Policy
No questions
Asked Return
Policy
Employee
Salaries
We care about
Our people
Lease
stores
Computer aided
Store merchandise
Design for
In distribution center Merchandise mix
Providing
Everyday Low
Prices
Store manager
Salary. Autonomy in
Ordering stock and
Setting displays
Computerized
System in each store
UPC at point of
sale
Efficient
Distribution
network
Low operating
expenses
Regional vice
Presidents live in
Bentonville and
Flown to stores
Inventory
control
Increased store
Size and increase
In the number of
Store locations
$20 million
Satellite
system
Centralized
purchasing
Central computers
Linked to vendors
Efficient
Inbound
Logistics
Distribution Centers
Outbound Logistics
2-3 stores served by one truck
Mdse. Delivered to the stores within
48 hours
Return merchandise picked up; trucks
60% full on return
Wal-Marts Sustainable
Advantage
Wal-Mart was able to assess each facet of their business
and made every link in the value chain as lean and
efficient as possible. Collectively, this is what made them
successful with a sustainable competitive advantage.
With the use of their new technologies they were able to
better communicate internally with their management
and distribution warehouses as well as externally with
their vendors to rejuvenate their products/inventory.
Additionally, Wal-Mart was able to capitalize on a
growing target market (Sunbelt) when no other
competitors did, they were able to leverage their weight
with vendors dictating lower pricing, kept overhead
costs low with employee wages and simple store
fixtures, achieved high revenues per square foot with
their strategic product mix, and capitalized on running
fewer advertising campaigns. All of these actions in
tandem with one another makes it difficult for competing
discount stores to encroach on their market share.
Lower prices
from suppliers
More customers