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Logistics
Chain
Cold Chain
Logistics
Sector Analysis by
Rishab Sapra
rishabsapra@gmail.com
Shridhar Joshi
joshridhar@gmail.com
Business Design, 2011-2013
Welingkar Institute of Management and
Research
What is Logistics ?
Introduction to Cold Chain Logistics
History and Breakthroughs
Global Scenario
Indian Ice Age
Value Parameters
Users
What is Logistics ?
Logistics is the
management
of the flow of goods
from
origin to destination to
meet
customer
Right
Time, Right
requirements
Place
@ Minimum Cost
Started as a
business concept
Transporta
tion
Security
Inventory
Logist
ics
Warehousi
ng
Packaging
Informatio
n
Manageme
nt
TEMPERATURE
CONTROL
(REFRIGERATION
)
COLD CHAIN
LOGISTICS
Transport
Refrigerated
Trucks
Refrigerated
Railway
Wagons
Refrigerated
Cargo
Containers
Storage
Cold Storage
Warehouses
Transport
Refrigerated
Trucks
Refrigerated
Railway
Wagons
Refrigerated
Cargo
Containers
End
Customer
Retail,
Terminal,
Markets,
Factory,
Ports, Airport
Fruits &
Vegetables
Meat
Fish &
Seafood
Dairy
Products
Beverages
Banana
Chill
Frozen
Deep Frozen
Temperature
and
Shelf Life
Product
Refrigerated
Shelf Life
(Days)
Optimum
Temperature
(Celcius)
Apple
90-240
Bananas
7-28
13.5
Bell Peppers
21-35
Cabbage
14-20
Eggs
180
1.1
Onions
30-180
Lettuce
12-14
0.6
14-65
-2
Oranges
21-90
Pears
120-180
-0.6
Potatoes
30-50
10
Seafood (shrimp,
lobster, crab)
120-360
-17.8
Strawberries
5-10
0.6
Tomatoes
7-14
12
Pharmaceu
tical
Biotech
Vaccines
Blood
Products
Clinical
Trials
source: www.coldchainpharm.com/
Cold chain in
Pharmaceutical Sector
Sources: http://www.aircargoinsights.com/news/cold-chain-pharmaceuticals-worth-billio
http://www.aircargoinsights.com/more-market/global-biopharma-demand-on-the-rise/
HISTORY &
BREAKTHROUGHS
1797 British fishermen used natural ice to preserve their fish
stock piles
Late 1820sMovement of food from rural areas to urban consumption
markets
1851s Mechanical refrigeration and Air-conditioning plant
patented by Dr. John Gorrie
1867 The refrigerated railroad car was patented by J.B.
Sutherland of Detroit
1869
1873
1876
1877
1879
1879
1880
1880
1881
after 50 days.
Gustavus F. Swift (1839-1903) of the United States put into operation a
refrigerator car to ship fresh meats. The car body was well insulated and
the interior cooled by ice. Fifteen years later the operation had expanded
to 97 thousand units.
Henry Bell (1848-1931) and John Bell (1850-1929) of Scotland and Joseph
James Coleman (1838-1888) of England completed the Bell-Coleman
dense-air machine on the Anchor liner Circassia, which successfully
brought a cargo of chilled beef from the USA to London.
The Strathleven, equipped with a Bell-Coleman air machine and loaded
with beef, mutton, butter and kegs, sailed from Melbourne to London and
arrived with the frozen cargo in good condition after a 9-week voyage of
about 24,000 km.
The first patent for a mechanically refrigerated railcar was issued in the
USA (#230615, to Charles William Cooper).
Alfred Seale Haslam (1844-1927) of England equipped the liner Orient with
Haslam refrigeration compressors. He bought the Bell-Coleman dense-air
Source:
patents in 1878 and eventually equipped
four hundred plants and ships
http://www33.brinkster.com/iiiii/inventions/reftranstimeli
ne.asp
with Bell-Coleman machines.
1925
Mechanically refrigerated road vehicles, especially for the delivery
of milk and ice cream, began to
appear around this time.
Source:
1930
http://www33.brinkster.com/iiiii/inventions/reftranstimeli
ne.asp
HISTORY &
BREAKTHROUGHS
1949 Refrigeration system made its way into the trucking
Source:
http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/ch5a
HISTORY &
1970, Tropicana orange juice was
BREAKTHROUGHS
shipped in bulk via insulated boxcars
in one weekly round-trip from
Bradenton, Florida, to Kearny, New
Jersey.
By 1972, they were carrying around
1,000,000 US gallons(around
38,00,000 Litres)
BREAKTHROUGHS IN
INDIA
In 2004, Safexpress Pvt Ltd first company in the Indian
logistics industry to use the GPS
Maersk India, had taken steps to facilitate research in
the production, harvesting, warehousing, and
packaging of bananas. The company provided end-toend cold chain logistics support, besides undertaking
training of local banana exporters in cold chain
management.
BREAKTHROUGHS IN
INDIA
Sun logistics, FlexiTank in 2010
BREAKTHROUGHS IN INDIA
Kale Logistics India Develop UPLIFT with ICAAI ( Air Cargo Agents
Association of India )
Value Parameters
Product Safety Physical / Chemical / Microbiological
Network (Geographical coverage)
Transportation Time
Temperature Range Availability (Product Range
Covered)
End to End Solutions (Integrated approach)
Temperature & Humidity Control
Tracking methods- Temperature and Location
Trust and Reliability of service provider
Regulatory Compliances
Security
*Carbon Footprint
Cost
Stakeholders
User Industries
Infrastructure
Stakeholders
Stakeholders
Intermediaries
India
Growth
( CAGR )
Processed Food
$ 17.8 Billion
13.5 %
Agriculture
$ 200 Billion
3.8 %
Bio-Pharmaceutical Sector
User Industry
India
Pharmaceutical
$12 Billion
Growth
( CAGR )
10-11 %
Clinical
Research
$ 2.2 Billion
23 %
Generic Drugs
$ 11 Billion
17 %
Healthcare
$ 36 Billion
Microsoft Excel
97-2003 Worksheet
Source: http://agmarknet.nic.in/coldstorage.h
4) RK Foodland
A 35 year old 3pl company with
pan-India presence.
Clients include Dominos, Abbott,
GSK, Cadbury.
5) GATI RedSun
A leading cold chain company for
perishable goods and frozen items
The Hyderabad-based Gati recently
bought a majority stake in the
company. Gati plans to scale up
operations in cold chain logistics
6) Adani Agrifresh
A logistics venture formed by the
Gujarat-based $ 6 Billion Adani
Group
Has invested $ 40 Millions in setting
up 3 CA stores in HP.
Promotes FARMPIK Brand in North
Classification of cold
chains
Advertisement
s
Company
Websites
Direct Sales
Advertisem
ents
Integrated cold
chain service
provider
Typical ads
listing various
services and
stats.
QR Code and
helpline to
guide
customers
towards further
Advertisem
ents
Party and Warehousing
3rd
solutions provider
Advertisem
ents
Backend
products
provider
Product display
State wise
contact details,
QR Code, toll
free no.
Ads of
Equipment
providers
Refrigeration system
Insulated Wall Panels, Metal Roofing system
Material handling equipment's
Pallet racking system
Dock equipment's and special doors
Special cold storage doors
Contractors and Civil Engineers
Vehicle reefer units
Vehicle supply Fresh line Processing equipment
Process Grading and Sorting
Consultants
Backend: Refrigeration
Providers
WAREHOUSES (Static Refrigeration)
Insulation Experts
Owens corning
Lamiflux
Bayer Material Sciences
SSI- Schaefer
Godrej & Boyce
Metaflex
Dan Foss
Lloyd Insulations (India) Limited
Salco
HiCon
Rite-Hite
Backend: Role of
Consultants
Refrigeration Equipment
Investigate mechanical equipment (evaporators,
compressors, condensers, humidifiers, etc.), Recommend
and implement changes, if necessary, to improve
functionality or reduce operating costs, or both.
Utility Audits
Review of previous and current configuration, usage and
billings.
Ripening/Precooling Technology
Optimize results with existing equipment, and also show
how investments in new equipment could improve the
bottom line.
Project Design & Management
Needs Analysis, Design, and Construction Management for
additional capacity.
Transportation
Reefer trucks
Sample Cold
Room
Costs
Construction cost
Cooling Equipment
Power Consumption
3.5 KW per MT
Diesel Generator
Forklifts
Pallets
Rs. 500
Reefer Trucks
Costs
Communication System
(VSAT Links)
Office infrastructure
Computing Power
Rs. 5 lakhs
Website Design
Working capital
Rs. 3 crores
Blanket Costs
( Excluding civil constr.)
Drivers
Growth in organized retail
Reliance, future, bharti- walmart, etc.
Growth in processed food sector
$ 70 bn in 2010. Projected growth to $ 150bn
by 2015
Changing consumption pattern
Increase in consumption levels
22 million MT supply against 31 million MT
demand
Government Initiatives
Mega food parks, Subsidies
Challenges
Government Incentives
Some of these incentives are
Budget 2010-2011 proposed a concessional import duty
of five per cent with full exemption from service tax
to set up and expand cold chains. The proposal also
included duty-free import of refrigeration unit, which is
required to make refrigerated vans or trucks. It also
exempted trailers and semi-trailers used in agriculture from
excise duty
The Budget exempted air-conditioning equipment and
refrigeration panels used in cold chain
infrastructure, including conveyor belts, from excise duty.
It also extended excise duty exemption to conveyor belts.
Budget 2009-2010, Government of India introduced tax
benefits for companies making investments in setting up
cold chain facilities
Other past incentives include access to external commercial
borrowings, 100 per cent FDI and provision of up to 25
Need Gaps
Lack of knowhow and trained manpower
Lack of backward & forward linkages to
supplement cold chain (High VDC Variable Distribution Cost)
High cost of power: Agricultural sector is
offered subsidized power tariffs by the
Government of India,
Cold chain industry is instead subjected to
industrial power tariffs.
Need Gaps
104 million metric tons
Perishable produce is transported
between cities each year.
Only 4 million metric tons
moves via reefer mode.
Optimization in reefer transport
Lack of two-way cargo movement/ back haulage
delay timely deliveries and reduce the efficient
utilization of fleets.
Need Gaps
Infrastructure: Coolers, warehouses,
refrigerated trucks, carriers, shopping malls
and others. Needs to study the potential risks and
the return on investment (RoI)
Third-party logistics:
Manual- handling reduces the product quality and
life.
Lack of end-to-end solutions. One can also
adapt state-of-the-art techniques such as cross
docking that will reduce the transit times and
inventory.
FP industry: The Central government allows 100%
FDI in this sector.
Need Gaps
Reefer location tracking challenges
(Technology effectiveness & penetration
low)
Discontinuous Energy Supply for hours
(Backup power is very expensive)
Lack of 3 Party solution providers for
small players. Geographical and service
range expanding on project basis from big
players. Logistics providers with air conditioned trucks,
automatic handling equipment and trained manpower will provide
end-to-end support.
Chocolates 3
Diary 3
Seafood Companies 1
Livestock Producers 1
Hotels 1
Small Retailers 1
Segmentation
Matrix
Net Te Te Tra Rea Pro Cos Tru Fle Tec Reg Tra
wor mp mp cki l
duc t
st / xibi hni ula nsp
k
era era ng tim t
Reli lity cal tor ort
(Ge tur tur Met e
Sec
abil of Sta y
atio
ogr e
e & hod info urit
ity ser nda Co n
aph Ran Hu s rm y
of vic rds mpl Tim
ical ge mid
atio
ser e
Co ian e
cov Ava ity
n
vic pro mpl ces
era ilab Con
fee
e
vid ian
ge) ility trol
dba
pro er ce
ck
vid
er
Strategy Canvas
6
5
4
3
2
1
0
Snowman
RK Foodland
Fresh & Healthy
ColdStar
GATI Redsun
Adani Agrifresh
ColdEx
TRENDS
PPP model for supply chains
Indian cold chain business is fragmented in a big
way.
Organised retailers can give a boost to the much
needed supply chain logistics in the country.
More private sector investment is required in the
areas of infrastructure especially in warehousing,
technology, cold chain and logistics in order to
harness the full potential of the Indian food
processing sector
TRENDS
Centers NCCD
The Central government has established the National
Centre for Cold Chain Development (NCCD) as an
autonomous body.
The NCCD has constituted the following committees:
Technical specification and Standards Committees
Project preparation, Appraisal and Project Certification
Committee
Training and HRD Committee
R&D Committee
Test Laboratory and Product Certification Committee
Application of Non-conventional Energy Sources in
Cold Chain Infrastructure.
The establishment of cold chain is being supported
through programmes of NHM, NHB, APEDA and Ministry
of Food Processing Industries.
Thank you
reefers
Shipping linesMaersk Line, Evergreen
Line,Hamburg Sud, Hapag-Lloyd,
K Line, Mac Andrews, MISC, CSAVNorasia, Rickmers Line, Safmarine,
Yang Ming Line, UASC and Zim Line.
Indias state-owned shipping
company Shipping Corp. of India, is
also a member.
Source: http
://www.livemint.com/2007/09/18020040
/Shipping-refrigerated-cargo-fr.html