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Introduction to Technology
Management
BJTH3063 Chapter 1
Azizi Romli
CHAPTER OUTLINE
Definition of management, technology
and technology management
Importance of managing technology
Framework of technology
management
Role of firms in technology
environment
Key decisions in managing
technology
Process of managing technology
Factors promoting technology
management
Technology classification
BJTH3063 Chapter 1
Azizi Romli
What is technology?
The practical implementation of
learning and knowledge by individuals
and organizations to aid human
endeavor. Technology is the
knowledge, product, processes, tools
and systems used in the creation of
goods or in the provision of services
(White & Bruton, 2007).
All the knowledge, products,
processes, tools, methods and systems
employed in the creation in goods or
providing services (Khalil, 2000).
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What is management?
Art of carrying a business.
Involves directing and controlling an
organization and steering it toward
achieving its objectives.
Needs an understanding of human
and organizational behaviour.
Include planning, organizing, staffing,
motivating and controlling functions.
Technology Management
set of management disciplines that
allows organizations to manage its
technological fundamentals to create
competitive advantage
also be defined as the integrated
planning, design, optimization,
operation and control of technological
products, processes and services
ATMAE: the field concerned with the
supervision of personnel across the
technical spectrum and a wide variety
of complex technological systems.
BJTH3063 Chapter 1
Azizi Romli
Importance of managing
technology
The rapid pace of technological
change demands a crossdiscipline approach to take full
advantage of technological
opportunities.
The rapid pace of technological
development and the increasing
sophistication of consumers have
shortened product life cycles.
Definition of
Technology Management
A field that links different disciplines
to plan, develop, implement,
monitor, and control technological
capabilities to shape and
accomplish the strategic objectives
of an organizations (White & Bruton,
2007).
An interdisciplinary field that
integrates science, engineering and
management knowledge & practice
(Khalil, 2000).
Technology management
Management technology
Refers to the technology used to
manage organizations or certain
functions
Eg: MIS, ICT, E-commerce
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Framework in Technology
Mgt
Technology management creates a linkage among
science, engineering & management disciplines.
Science &
Engineering
Disciplines
Technology
Mgt
Business
Administration
Disciplines
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Change in
scope
MOT
Trade blocs
Changes in
competition
17
Classification of Technology
New
Technology
Emerging
Technology
High
Technology
Appropriate
Technology
Medium
Technology
Low
Technology
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New Technology
Any newly introduced or
implemented technology that has
an explicit impact on the way a
company produces products or
provides services.
The technology could be around
for many years, but if it is newly
introduced into an organization, it
is considered a new technology.
Examples?
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Emerging Technology
Any technology that is not yet
fully commercialized but will
become so within about 5 years.
It may be currently in limited use
but is expected to evolve
significantly.
Examples?
Virtual TV
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High Technology
Refers to the advances or
sophisticated technologies.
Utilized by a wide variety of
industries having certain
characteristics.
High tech companies:
Employs highly educated people
Technology is changing at a faster rate
Competes with technological
innovation
High levels of R & D expense
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Low Technology
Refers to the technologies that have
permeated large segments of human
society.
Low technology companies:
Employs people with relatively low level
of education
Uses manual/semi automated operation
Low R & D expense
Technology base used is stable with little
change
Products to satisfy basic human needs
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Medium Technology
Comprises a wide set of
technologies that fall between
high and low technologies.
Refers to mature technologies that
are more accommodating than
others to technology transfer.
Examples?
Consumer products/metal
stamping
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Appropriate Technology
Technology that is balanced
between the level of technology
utilized and the resources
required for its optimal use.
The technology could be at any
level low, medium or high.
Results in better use of labour
resources and better production
efficiency.
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Tacit
vs. Codified
Technology
Non articulated
knowledge
No uniformity in
presentation
Developed by the
know-how
Transmitted by
demonstration or
observation,
followed by
simulation.
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