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RETAILING MANAGEMENT FINAL

PROJECT

ASALAM-U-ALIKUM

&

Good Evening

WELCOME
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RETAILING MANAGEMENT FINAL
PROJECT

PRESENTATION ON
FINAL PROJECT OF RETAILING MANAGEMENT
HARDEES (M.M.Alam Road)

PRESENTED TO:
Prof Asim Jamil

PRESENTED BY:
Group

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RETAILING MANAGEMENT FINAL PROJECT

Group Leader;
Faizan Khan (9615)
Group Coach;
M Zubair (9655)
Other Members;
Rafaqat Shahzad (9649)
Ghulam Murtaza (9611)
Faizan Tufail (9654)

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RETAILING MANAGEMENT FINAL PROJECT

Evaluation Sheet

Faizan Tufail (9654) 75%


M Zubair (9655) 60%
Rafaqat Shahzad (9649) 65%
Ghulam Murtaza (9611) 70%
Faizan Khan (9615) 70%

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Introduction of HARDEES

 American Restaurant burger chain


 4th largest fat food chain of the US
 Operating in 14 countries around the
world and Pakistan is the 14th country
 In Pakistan operated by MDS Foods

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Pleasure Beyond Measure
 We know your burning desire for big, juicy,
satisfying burgers. It’s now time for your
hungers senses to experiences the
burgers they have always craved.
 CHARBROILED

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Target Market
 Target segment of Hardees are young to
midtier

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Competitors
 McDonalds, Pizza hut, KFC in burger, and
Subway in sandwiches.

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Vendor Relations
 International level
 suppliers such as national Foods, Lamb
western

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Motivation
 Bonuses, rewards & benefits, incentives,
proper training, accept suggestions,
establish a positive working environment,
Health and Safety
 Equality

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Kinds of Incentives
 Holiday Pay
 Paid Vacation
 Paid Sick Time
 Care Plan
 Education Reimbursement
 On-The-Job Training for Promotion
Opportunities

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Employee Commitment
 Serving great food

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What steps take to prevent
shoplifting?
 Security Cameras
 Operational Management watch

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Low Cost & Advantage
 Control Variable Cost
 Cut Off
 Maximize Profit

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Strategy
 Growth Strategy
 Market Expansion

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Mission Statement
 To be an innovated, profitable growth
company committed to 100% customer
satisfaction by providing high quality food,
a positive dining experience delivered by
an outstanding team.

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Swot Analysis

 Strength
 Weaknesses
 Opportunity
 Threat

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Why select Retail site?
 M.M.Alam Road
 Ali Kazmi (Brand Manager)
 Research

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Structure of Hardees

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Overall Evaluation of
HARDEES
 Standardized Setup (SCA)
 Location & Outlet Infrastructure
 Burger Quality

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Suggestions
 Increase Outlets in Lahore

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RETAILING MANAGEMENT FINAL PROJECT

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QUESTIONS?

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