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01
02
Mahbubur
Rahman(118)
04 Nahrin Akhter (008)
03
06
The Untouchables
Chapter: 09
Travel and Tourism
Products Marketing
The Untouchables
Introduction:
Continued.
The hotel product is a bundle, which may be itemized
as:
Initial experience and reactions in selecting from a
brochure.
Experience of the booking process.
First impressions on entering the hotel.
Standard of room and any end suite facilities.
Experience of customer-staff interactions.
Provisions of meals and any ancillary services.
Checking out process on leaving.
Follow up, such s direct mailing, received subsequently.
A Benefits View of
Products
It is important to keep in mind the customer view
3. Accessibility of the
Destination
These are the elements that affect the cost,
speed, and the convenience with which a
traveler may reach a destination. They
include:
Infrastructure
Equipment
Operational factors
government regulations
5. Price to the
Customer
Any visit to a destination carries a price,
which is the sum of what it costs for travel,
accommodation, and participation in a
selected range of services at the available
attractions. Because most destinations
offer a range of products, and appeal to a
range of segments, price in the travel and
tourism.
Specific products-the
producers view
The overall view of tourism product is highly
relevant to the marketing decisions taken by
individual producers.
Marketing managers need to think about the
product on three levels. these three levels
are:
The core product.
The tangible product.
Augmented product.
Competitive product
formulation
Protective marketing managers are
Product positioning
The modern approach to product positioning
The
second
type
always
includes
The Development of
Independent Tour
Operating Businesses
The development of independent tour
operating businesses,
Delivering price advantages that
Constructing an Inclusive
Tour Program
A program is normally expressed in brochures
Continued.......
Planning starts at least 18 months before the
Strategic Marketing
Five elements are noted in this sectioni. Interpreting the strength and directions of
change in the external environment.
ii. Strategic decisions on volume and pricing.
iii. Choices of product/customer portfolio.
iv. Positioning and image.
v. Choices and maintenance of distribution
systems.
Product/market Portfolios:
competition
Distribution:
Distribution systems design and ensure the proper
access for visitors to the destinations. A large
amount has to spend on distribution including.
Tactical
Marketing: