Information Ethics

Information Literacy
Information Ethics
Data Analytics

Introduction to Data Analytics & Business Intelligence

Business
Intelligen
ce
Quality
Quality
Informatio
Informatio
n
n
Functions
Functions
55Component
Component
SDLC
SDLC
Info
Info
Literacy
Literacy
Ethics
Ethics
Design
Design
Spreadsheet
Spreadsheet
**

Data
Data
Analytics
Analytics
Big
Big Data*
Data*
Methods
Methods
Data
Data
Mining*
Mining*
Text
Text
Mining*
Mining*
OLAP*
OLAP*
Visualizatio
Visualizatio
n*
n*
Query
Query

Database
Database
Benefits
Benefits

Componen
Componen
ts
ts

Implement
with:
* Excel
Access

Ethics & Analytics

Information
Literacy

component

Information
Ethics

one process

Data Analytics

Information Ethics
Objectives
List and explain the three steps of information
literacy
Explain how information literacy can improve
problem solving & decision making
Define and recognize examples of ethical
information dilemmas
Identify three standards that may govern your
actions regarding information ethics & contrast the
consequences of using each
Describe four types of data analytics.

Segment A
Information Literacy

Information Literacy
Define what information is needed

Define what data is needed

Know how and where to obtain data
Define what processes are needed to turn
data into information

Understand meaning of information

Act appropriately based on information
(use information legally and ethically)

Information Literacy
Example
At a local convenience store, diaper sales on
Friday evening accounted for a large
percentage of total diaper sales for the week.
1. No particular brand, size or type of diaper
accounted for the increase.
2. Diaper sales for the rest of the week were
unaffected by Friday evenings sales volume.
3. No other products in the store had a similar
trend.
4. This trend had been going on since the store
opened.

You are the store manager.

Your job is to maximize profits.

Segment B:
Information Ethics

Ethical Information
Dilemmas
Misrepresent Data
Fabricate Data
Conceal Information
Acquire Unauthorized Information
Misdirected Information

Guidance for Business

Professionals
Laws
Corporate Policy
Ethical Behavior

Misdirected Information Scenario #1

Suppose you are buying a condo and you
know that at least one other party is bidding
against you. While agonizing over your best
strategy, you stop at a local Starbucks. As
you sip your latte, you overhear a
conversation at the table next to yours.
Three people are talking loudly enough that
it is difficult to ignore them, and you soon
realize that they are the real estate agent
and the couple who is competing for the
condo you want. They are preparing their
offer.

Misdirected Information Scenario #2

Consider the same situation from a

different perspective instead of
overhearing the conversation,
suppose you receive that same
information in an email. Perhaps an
administrative assistant at the
agents office confuses you and the
other customer and mistakenly
sends you the terms of the other
partys offer.

Misdirected Information Scenario #3

Suppose that you sell computer

software. In the midst of a sensitive
price negotiation, your customer
accidentally sends you an internal
email that contains the maximum
amount that the customer can pay
for your software.

How Will You Handle

Misdirected Information?
Ethical and legal are not synonymous.
Establish your personal policy about
dealing with information that is
misdirected to you.

Segment C:
Data Analytics

Types of Data Analytics

ide courtesy of Richard Gomes, PriceWaterhouseCoopers

TrueFit

House of Fraser - http://www.truefit.com/aboutus/how_it_works