ATHENSA Technology Company Presentation

Mission Statement

Our mission at ATHENSA is to help people and

businesses throughout the world realise their full
potential to maximise their success

Presentation Contents
ATHENSA Technology About Us, Background & Milestones
ATHENSA Technology Clients and Worldwide Representation
ATHENSA Technology Technology and Sales Achievements
ATHENSA Technology CSFs, USPs, KPIs, ROI and S & Os
ATHENSA Technology TV Products and Typical Workflow Solutions
ATHENSA Technology DVB Products and Typical Workflow Solutions
ATHENSA Technology Integrated Systems and Workflow Solutions

Corporate Background & Milestones

1994 Launch of SubtitlePlus Subtitle Preparation & Insertion
1999 Launch of AirBox IT Based Playout Automation Systems
2002 Installed Base of 250 Playout Channels
2002 Start of International Distribution
2003 Launch of TitleBox Interactive CG & Channel Branding System
2004 Installed Base of 1,000 Playout and Branding Channels
2005 Installed Base of 2,000 Playout and Branding Channels
2006 HD Support for All PlayBox Technology Products
2006 Launch of DVB (ASI/IP) Playout & DVB Multiplexing
2006 Launch of PlayBox Technology with 6 Worldwide Country Offices
2007 Installed Base of 4,000 Playout and Branding Channels
2008 Installed Base of 6,000 Playout and Branding Channels
2009 Sales of 100 to 200 New Playout and Branding Channels per Month
2010 Installed Base of 9,000 Playout and Branding Channels
2011 Installed Base of 10,500 Playout and Branding Channels
2012 Installed Base of 12,500 Playout and Branding Channels
2014 Installed Base of 15,000 Playout and Branding Channels
2015 - Athensa

Worldwide Customers

World Representation

Technology and Sales Achievements

Technology Achievements
Universal Playout and Streaming Engine with Any Source and Any Output with Format Conversion,
Tiimebase Correction, Audio Mapping, Loudness Normalisation, etc.
Real-Time Remultiplexing Engine for Efficient Handling of Live Streaming Video
Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating and Powerful Scripting
Media Universal Source Engine (MUSE) Shared Video from Any Live Source
TV Channel in a Box Media Ingest, Scheduling and Playout Server with Automation, Live Input, CG
and Graphics
Powerful Software Installed on Standard State-of-the-Art IT Technology
Unique Technical Support Model with 24/7 Top Level Support from Global R&D HQ
Complete DVB Line Solutions; N to M Full Redundancy; Web Remote Tools for Multi Users and
Channels
Many Software Centric Solutions Means No Costly Hardware and Lower Cost Solutions

Sales Achievements
Over 15,000+ Playout and Branding Channels Worldwide Powered by PlayBox Technology
15 Country Offices in 10 countries 120 Dealers in 100 Countries
31,000+ Licenses Sold of Various PlayBox Technology Workflow Modules

Sales Achievement Strategy

Cost Effective High Reliability Flexible Scalable Easy to Learn Simple to Use
Solutions Available for SD, HD and UHD with Analogue, Digital and DVB (ASI/IP) I/O
Many Workflow Solutions to Fit Client Workflow Requirements

CSF, USP, KPI, ROI, SO

CSFs Critical Success Factors
Experience Gained with Over 15,000 Systems Sold Worldwide
Dynamic, Innovative, Entrepreneurial and Highly Focused
Business Intelligence Listen, Digest & Action
Self Financing and High Investment into R&D with Controlled Growth

USPs Unique Selling Proposition

Number 1 International TV Channel in a Box Manufacturer
Fully Integrated System with Automation, Server, CG, Graphics TV Channel in a Box
Fully Scalable Adding Components or Playout Channels
Solutions in SD, HD and UHD with Analogue, Digital and DVB (ASI/IP Streaming) I/O
Open Architecture Allows Easy Integration with 3rd Party Products
Unique Support Model PlayBox Doctor Global 24/7 Support
Very Good Price / Performance Ratio

KPIs Key Performance Indicators

Very Good Market Position Market Share and Client Positioning
Very High Relative Quality High Price / Performance Ratio
Low Cost High Performance and High Reliability
Very High Innovation Rate and Products to Market
High Sales Results in Greater Understanding of the Business as a Whole
Entrepreneurial Behaviour (Spotting Opportunities)
Awareness of External Challenges, Emerging Business Opportunities & Strategies
Self Funded R&D and Company Growth

CSF, USP, KPI, ROI, SO

ROI Return on Investment
Solutions are Easy to Amortise In 1 to 3 Years
Hardware is Based on IT COTS (Commercial off-the-Shelf) = Low Capital Costs
Non Proprietary Hardware = High Reliability and Low Maintenance & Support Costs
Low capital Cost Plus Low Support Costs = Low Cost of Ownership
High Reliability = High On-Air Availability = Maximisation of Revenue Streams
Scalability Enables Clients to Expand On Demand without Starting Afresh with Low Incremental
Expansion Costs

Strengths
Years of Experience in High Quality, Low Cost, High Volume Sales
Well Known with a Good Image for High Reliability and Low Cost
Country Sales and Support Offices with Strong and Trained Dealer and SI Network
Product Innovation Skills Including SD, HD, UHD and DVB (IP/ASI) Streaming
Price Point is Favourable to Corporate Broadcasters and Educational Organisations
Self Funded Management that is Committed and Confident with Distinctive Competencies

Opportunities
Entering New Markets with Streaming and Digital Signage
Expanded Innovation and Product Line with Solutions Like UHD and DVB Streaming
Falling Trade Barriers and More Worldwide Sales and Support Offices
Complacency of Competitors to Embrace Future Technology
Embracing of Emerging New Technologies
Customers Have Urgent Need for Cost Saving Solutions
Very High Recurring Sale Success Rate

TV Automation Solutions
PlayBox Technology Has Proven Solutions for:
International Broadcasters

National Broadcasters

Regional Broadcasters

Local Broadcasters

Satellite Broadcasters

Up-Link Centres

Voting & Gaming Channels SMS2TV

TV to Mobile Channels

Scalable TV Channels

Internet TV / Webcasting

Thematic TV Channels

Multi Language Channels

Corporate TV Channels

Multi Subtitle Channels

Single and Multi-Channel Time Delay

Cable TV Channels

Start-Up TV Channels

Remote Head-End / Up-Link Playout

Transition to Digital Channels

Multi-Channel Playout Centres

Disaster Recovery Channels

Multi-Channel Advert Replacement

Tapeless Broadcasters

Interactive Music Channels

IPTV Playout Centres

DVB Workflow Solutions

Main TV Automation Solutions Available in SD and

HD
AirBox Single and Multi Channel Playout Automation
AirBox DVB Streamer AirBox with Universal Content Streaming (DVB)
ProductionAirBox Instant Multi-Channel Playout for News, Live Shows etc.
TitleBox Interactive CG and Graphics with Animation
TitleBox Preparation Offline Preparation of TitleBox Templates and Projects etc.
CaptureBox PRO Up to four independent ingest channels in a single server
SocialMediaBox All Social Media in a Single Screen
ScheduleBox Scheduling solution for creation and management of advanced
schedules
ListBox Playlist and Run List Creation and Editing with Clip Trimmer
DataBox Content Management SQL Database
QCBox Automatically Checks Media Files to Ensure Correct Playback in AirBox
SubtitlePlus Multi User / Multi language Subtitle Preparation for PlayBox or EBU
Subtitle Files
SubtitleBox Live Open Subtitling Insertion Option for AirBox Playout Server
SubtitlePlus DVB Server Live Multi Language and Multi Channel DVB Subtitle
Insertion Server
DVB Muxer Flexible DVB Multiplexer with PSI / SI Generator (DVB)

Main TV Automation Solutions Available in SD and

HD
Workflow Features:
PlayBox Doctor Quick and Accurate Problem Reporting and Solving
Clip Trimmer - Fast and Simple Trimming (Top & Tailing) of Clips and Programmes

Workflow Solutions
EdgeBox Fully Automated Remote Redundant Playout Anywhere in the World Via
Internet
AdBox Advert Replacement and Digital Programme Insertion Anywhere in the World Via
Internet
TimeShiftBox Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More

TV Workflow Options
Multi Playout Manager Monitor and Control Multiple AirBox Servers / Channels Locally
or Remotely
SafeBox Automatic Content Management
AirBox Backup 1+1 Fully Automatic Redundancy for AirBox Backup Mirrors Main
Server
Multi Backup Manager AirBox Main and Backup Servers Monitoring & Switching 1+1,
N+1 & N+M
AlarmBox Monitors PlayBox Systems and Sends Alarms by Email, SMS, GPI etc.
Universal Matrix Controller For Controlling Matrix (Router) from Multiple AirBox
Servers
UDP Switcher UDP Switch / Router for IP

ATHENSA Technology TV Automation Solutions

Universal SD/HD Content Playout and Streaming

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

AirBox Features

Seamless Playout of Various Compression Formats and Containers, such as

MPEG2, DV, IMX, MXF, H.264, etc.
Live Video and Stream Mixing with Local Content Playout
Unlimited On-Air Playlist Editing
Automated Schedule Conflict Resolving
Live Input Video Scaling
Content Trimming and Simple Editing with Clip Trimmer
Output Video Scaling for Picture-in-Picture with Info Channel Look with Live
Video, CG and Graphics
Simultaneous Video Scaling of Both Live Input and Server Output
ShotBox for on-the-fly Event and Live Stream Insertion

AirBox Features
DVB ASI/UDP Streaming Output MPEG2 and
H.264
Automatic Audio Level and Loudness
Adjustment
Automation Interfacing via VDCP, GPI, RS 232,
RS 422, TCP, DTMF, LTC, API, etc.
Time Delay with Playout of Unfinished Clips,
Capable of Commercial Removal or Censorship
Metadata Support for Text-Rich Graphics
Insertion
Graphic Rules for Automatic Metadata Graphic
Control
Validation Test of the Playlist when loaded
Automatic Backup Option and Subtitle Insertion
Option

 Instant Playout of Multiple Channels

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

ProductionAirBox Features
Instant content playout for news, live broadcasts, virtual-studio screens,
and video walls. Four independent players are accommodated in a single
server with built in aspect ratio and resolution conversion as well as
integral support of a wide variety of compressions.
A dedicated
multiviewer is also incorporated. ProductionAirBox provides 2K/4K SDI
output, enhanced playlist handling and end-of-clip actions. The server
can be operated from multiple locations via its own remote application,
also GPI/VDCP/MOS control is available.
Content Management with Media Browser
Multichannel 16 Channel Audio Support
Media Usable on Local or Network storage
Playback of Clips Still Being Captured
Majority of Video Compressions Supported
Loop, Continue, Hold Last Frame, Cue Next, Stop per Playlist Item.

ProductionAirBox Workflow

 Manual, Scheduled and Tape (inc. Batch) Ingest

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

CaptureBox PRO Features

Four independent ingest channels in a single server
Scheduled capturing of satellite feeds with
automated channel switching
Scheduled Capturing of Satellite Feeds or Line Feeds
with Automated Channel Switching
Comprehensive Metadata handling (TCI, MTD
creation)
Loudness / TruePeak Audio Meters for Precise Audio
Level Setting or Fine Tuning
Third Party Traffic System Capture List Import
Automated RS-422 VTR control with batch capturing
lists
Various Video Inputs Supported Such as SDI,
Analogue, ASI, IP

 Interactive 3D CG and On-Air Animated Graphics

Delivers Crisp, Eye-Catching, On-Air Look

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

TitleBox Features
Unlimited Number of Layers and Graphic Objects On-Screen with 3D Support
Total On-Air Interactive Control of Object Properties, Position and Content
Stand-Alone, Task, Scheduled and Slaved Titling under AirBox Automation
Dynamic Data Source Extraction
Databases, Internet, Files, EAS, etc.

from

New enhanced Scripting Engine that allows

complete control over objects' properties,
sequencing and execution.
Support for All Direct Show Compatible
Objects, OLE Objects, Logos, PowerPoint
Presentations, Animations, Flash etc.
Suitable for a myriad of on-air applications
such as Games, SMS2TV, Chats, etc.

 All-In-One Content Management

Universal Metadata Description Tool

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

DataBox Features
From Archives to Run-Time Copy, from Types and Categories to Genres,
from Credits to Links, DataBox Maintains Total Content Order through
Sophisticated Set of Searching and Classification Parameters.
Multi-User Environment
Automated Content Import
Network Access SQL Database
Advanced Content Classification
Search by Multiple Criteria
Filtering by a Group of Fields
Sorting by Each Field
Multi-Value Data Fields
Multiple Parts, Channels and Media
View / Edit Content with Clip Trimmer

 Client / Server Solution for Advanced Schedules

The Perfect Tool for Schedule Creation and Management

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

ScheduleBox Features
Advanced scheduling solution with user friendly web interface for
programme management of one or multiple TV channels. Support of
templates for any user-defined time period (day, week, month) and
programming by blocks in the context of a predefined or customised
scheme.
Web Based Clip Trimmer
User Editable Status / Category List
Collaborative Schedule Editing
User Roles and User Groups
User Rights Access Control
File Commercial Break Insertion / Deletion
Traffic System Integration
Playlist Check for Gaps and Overruns

 Offline Programme Schedule Creation and Play List Editor

The Perfect Tool for Schedule Creation and Editing

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

ListBox Features
Create and Edit Programme Schedules and Play Lists for Today, Tomorrow,
Next Week, Next Month, with Video Preview and Clip Viewer / Trimmer and
Simple Editing. The Schedule Creation Process Utilises all the Benefits of
Full Content Description, by Using DataBox Metadata.
Video Preview and Simple Editing
Commercial Break Insertion / Deletion
Traffic System Integration
Excellent Price / Performance Ratio
Playlist Check for Gaps and Overruns
Straightforward, User-Friendly Interface
Drag & Drop from DataBox

 Automatic Content Manager

Designed with Automated Content Management in Mind

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

SafeBox Features
Playback from the Local HDDs on the Playout Server is more Reliable
than Playback over the Network. SafeBox Automatically Copies the
Content Stored on the Local NAS Storage Server or any number of other
different Storage Options to the Playout Servers Local HDDs for Reliable
Playback. SafeBox can work in Playlist Dependent Mode or Standalone
Mode.
Automated Content Replication
Automated Content Removal
Multiple In, Single Out
Multiple In, Multiple Out
Single In, Multiple Out
Speed and Session Limiting
On-Line Media List Export

Quality Control Solution

Guarantees Successful Media File Playout in AirBox

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

QCBox Features
QCBox Analyses Media in a Playlist, Folder or Selected Files. Tests Include Correct
Duration, Continuity (missing or overlapping frames), Frozen Frames, Black Frames,
Audio Loudness etc.
QCBox Automatically Checks Media Files for:
File Integrity
Real Test Against Specific Decoders
Black Video, Blocking and Frozen Video
Video Levels and Missing Colour Components
Stereo Audio Phase, Audio Levels & Audio Loudness (Loudness is Normalised
as recommended by ITU-R BS.1770-3, CALM Act, ATSC A/85 and EBU R128)
Correct Duration
Continuity for Missing or Overlapping Frames

QCBox Specifications

 All Social Media in a Single Ready for Broadcast Stream

Incorporate Multiple Social Media Quickly & Efficiently

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

SocialMediaBox Features
Accessed via standard web browser, SocialMediaBox enables programme
production and presentation creators to incorporate comments from
multiple social network feeds quickly and efficiently into a single readyfor-broadcast stream.
SocialMediaBox is client / server application using SQL database and
supports multi-user access as well as multiple outputs
Facebook, Twitter and RSS Integration
Google+ and LinkedIn Coming Soon
Moderated Publish Mode
Output to CG Engine for On Air Presentation
Can be Used Across Several TV Channels
Assignable Multiple User Accounts
Each Account Can Be Customised with Assignable Access Rights

SocialMediaBox Workflow

 Monitoring and Control Multiple Channels Locally

or Via Internet

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

Multi Playout Manager Features

MPM is a fully assignable monitoring, control and viewing system with
user rights management for single or multiple AirBox channels from one
or more PC`s connected locally or from anywhere in the world via web
browser. MPM is a networked workflow solution created for multi-channel
playout centers to monitor and control all channels locally and assign full
or restricted user rights for any of the TV channels to one or more people
to remotely monitor, control and view the TV channels from PC or Mobile
Device.
Monitoring and Control of Multiple Channels
Timeline View, View and Control Groups
Web Based Interface with Programme Preview
Rights Management Assignment
On The Fly Change of Playlists
24/7 Remote Monitoring and Control of Your Playout via PC, Tablet &
Mobile

Multi Playout Manager Workflow

PlayBox Technology TV Workflow Solutions

 Fully Automatic Remote Redundant Playout

Designed for Automated Content Playout Anywhere in
the World with Public Internet
Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

EdgeBox Features
PlayBox Technology Clients are successfully launching locally branded
channels throughout the world in a tapeless operational environment that can
be fully integrated into the current or preferred Traffic, Storage, MAM, Ingest,
Transcoding and File Transfer Systems or these systems can be provided by
PlayBox Technology.
Deliver Locally Branded Content Anywhere in the World Cost Effectively
Complete Remote Monitoring and Control via Internet
Full Integration to Traffic, Storage, MAM, Ingest, Transcoding, File Transfer
Systems
Automatic Fail Protection and Remote Alarms via Email, SMS, Telephone,
etc.
Optional 24/7 Monitoring and Support
Multi Language and Multi Subtitle Support
Local Content Support for Adverts, Trailers and other Interstitials

 Advert Insertion and Digital Programme Insertion

Designed for Automated Content Insertion Anywhere
in the World with Public Internet
Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

AdBox Features
AdBox is a cost effective digital advert insertion and digital programme
insertion system that can easily be scaled to meet the next generation of
targeted advertising solutions that are driving the revolution in todays
television advertising industry.
AdBox is Based on AirBox and EdgeBox Proven Technology
Deliver Locally Branded Channels Anywhere in the World Cost
Effectively
Complete Remote Monitoring and Control via Internet
Single and Redundant System with Power Fail Protection
Remote Alarms via Email, SMS, Telephone, etc.
Optional 24/7 Monitoring and Support
Multi Language and Multi Subtitle Support
Can be Installed Locally or Remotely at Headend or Playout Centre

 Cost Effective, Reliable Time Shift and Logo Insertion

+1 Minute, +1 Hour, +2 Hours to +1 Week or more

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

TimeShiftBox Features
Playback Delays for Broadcasts to Any Time Zone Worldwide
+1, +1.5, +2, +24 etc. Delayed Local Channels
Up to one week of delay for SD
Integrated Logo Insertion or Full Integrated TitleBox Interactive CG and
Graphics
PlayBox Reliability Designed in using RAID Storage and Redundant
PSUs etc.
Easy Delay Operation, Designed for Fully Automated Hands-Off
Running
TitleBox Option for Powerful Interactive CG and Graphics
AlarmBox Option for Local and Remote System Monitoring and
Reporting

ATHENSA Technology Simple Workflow

ATHENSA Technology DVB (ASI/IP) Streaming

PlayBox Technology DVB (ASI/IP) Streaming

AirBox DVB Streamer Universal Streaming Server

CaptureBox DVB Ingest Multi-Channel DVB ASI/IP Ingest
Server
DVB Muxer - DVB Multiplexer and SI/PSI Generator

AirBox DVB Streamer Features

Identical Interface and Operation to AirBox
Available in SD and HD
DVB Output in ASI or IP (UDP/RTP)
Service and Network Name Selection
PID Selection for Audio, Video and PMT
Additional PID Streams Pass Through with Optional Inclusion into
PMT with Descriptors (IP Pump Only)
Logo Overlay(MPO only)
Interactive CG and Graphics with TitleBox(MPO only)
Output Support for MPEG2 and H264
Input Support for MPEG2 and H264

CaptureBox DVB Ingest Features

Identical Interface and Operation to CaptureBox
Available in SD and HD
MPTS ingest to separate SPTS
PID Stream Filtering
PID Stream Selection
ASI / IP Inputs
DTMF or GPI Control
Prepare Scheduled Capture Lists with Different Parameters