Diligence & Excellence

(Since 1996)

Market report on BUISCUIT

Submitted to.
Professor: Aditi Naidu mam&
Rashmi Farke mam
Submitted by,
Shakil khan
Section “B”/35
TABLE OF CONTENTS


INDIAN BUISCUIT INDUSTRIES
 SEGMENT/SUB SEGMENT
 CURRENT SCENERIO
 MARKET SHARES OF VARIOUS PLAYER
 EXPORT AND IMPORT
 PER CAPITA CONSUMPTION
 MAIN CATAGORIES OF BUICUIT
 ANNUAL GROWTH
 ANNUAL PRODUCTION
 MAJOR PLAYERS
 MAJOR BRANDS
 RELEVANT ENVIRONMENTAL FACTOR AFFECTING BUSCUIT INDUTRY
 FUTURE OF THE MARKET
 KEY SUCCESS FACTOR IN THE MARKET(PRICE,FEATURE,SERVICE)
 REFERENCE
Indian Biscuits Industry
(EXECUTIVE SUMMARY)


it is the largest among all the food industries and has a turn over of around
Rs.3000 crores. India is known to be the second largest manufacturer of
biscuits, the first being USA. It is classified under two sectors: organized
and unorganized. Bread and biscuits are the major part of the bakery
industry and covers around 80 percent of the total bakery products in India.
Biscuits stands at a higher value and production level than bread. This
belongs to the unorganized sector of the bakery Industry and covers over
70% of the total production.
 The total production of bakery products have risen from 5.19 lakh tonnes in
1975 to 18.95 lakh tonnes in 1990. Biscuits contributes to over 33 percent
of the total production of bakery and above 79 percent of the biscuits are
manufactured by the small scale sector of bakery industry comprising both
factory and non-factory units.
Conti..

The production capacity of wafer biscuits is 60 MT and the cost is Rs.56,78,400 with a
motive power of 25 K.W. Indian biscuit industry has occupied around 55-60 percent
of the entire bakery production.
The Federation of Biscuit Manufacturers of India (FBMI) has confirmed a bright
future of India Biscuits Industry. According to FBMI, a steady growth of 15 percent
per annum in the next 10 years will be achieved by the biscuit industry of India.
Besides, the export of biscuits will also. surpass the target and hit the global market
successfully. On the basis of it
 It is the small and medium sector industry
 It consisting 150
 It is the 3rd largest industry after U.S.A and china.
segment

There are two sectors of biscuit industry

1)Organise
2)Unorganise

In India per capita consumption of biscuits is estimated at a low 1.5

kg, reflecting the huge potential for growth of the industry. Over 900
million Indians buy and eat biscuits with varying frequency in any
year.
The penetration of branded product in this segment is quite
significant, and is valued at Rs 2,500-3,000 crore. None of the other
wheat-based segments is as developed as the biscuits industry. The
biscuit segment has developed with large markets of mass
consumption covering over 90% of the overall potential market. The
Indian biscuits' market is estimated to be 1.1 million tonnes per
annum and valued at over Rs 50 billion. The unorganised sector
accounts for over 50% of the market.
In India, there is a huge unorganised sector. Biscuits market
on an average grew at 8% per annum in the last five years.
The rural penetration of the branded biscuits segment is also
significant
 CONTI..
 The organized and unorganized sectors of the biscuit industry is in the
proportion Of 55%:45% ratio.
 Import
 Imports of biscuits into India has not shown any significant growth during the
last two years and has not affected production/sales by the Indian Biscuit
industry.
 Export
 Exports of Biscuit is estimated to around 10 to12.5% of the annual
production,
during the year 2008 to 2009.
CURRENT SCENARIO IN BUISICUIT INDUSTRY

 The biscuit industry in India contributes Rs 5,000 crore to

the fast moving consumer goods (FMCG) segment, which is
valued at Rs 60,000 crore. Further, the market for branded
biscuits is estimated at approximately 15 lakh T in terms of
volume. This market witnessed a growth of around 11-13
per cent last year, and it is quite likely that this trend will
continue in 2008-09.
 By Neeraj Chandra, vice president and head of marketing,
sales & innovation, Britannia Industries Ltd, biscuit industry
Based on the current projected growth rate, This provides
huge growth opportunities for biscuit companies and
product portfolio comprising value-for-money and premium
brands. These products meet the needs of consumers in
urban, rural and across socio-economic groups.
Market share of various player

 Parle and Britannia have 85% of the market share

 Britannia is undoubtedly the leader with brands like Tiger,
Little Hearts and Milk Bikis.
 Britannia's Tiger brand is selling largely in the rural areas
which actually constitute 56% of the biscuit market
 in Glucose segment Parle G is the market leader

HLL and ITC have huge presence in the market
 Tiger became the largest selling Britannia biscuit brand in
just 4 months of launch. It crossed the Rs1 billion sales
mark in its first year in 1997.
Conti…..

 Parle enjoys a 40% share of the total biscuit market.

The Parle biscuit brands, such as Parle-G, Monaco and
Krackjack enjoy a strong imagery and appeal
amongst consumers.In various country,

Per capita consumption of biscuit in

India 1.8 k.g
china 2.5 to 5.5 kg
U.S.A 7.5 k.g
 Categories of biscuits
 Glucose
 Marie
 Sweet
 Salty
 Cream
 Milk
 Others such as fruit flavour
Annual growth and production
Growth production
(In lakh metric tone)
 Major player Major brands
 Britannia
 Parle
 Britannia  Bakeman’s
 Parle ji  Priya gold
 Elite
 Bakeman’s  Cremica
 ITC food limited  Dukes
 Surya food and  Anupam
agro limited  Horlicks
 Veeramani
 Bhagvati
 Raja
 Champion
 Bonn
 Sobisco
 Anmol
 Biskfarm
 Cookieman
 Sunfeast
 Ankit
 Shangrila
 Nalanda
Environment factor impacting biscuit industry

 Price
 Cultural Taste and desire quality of people
 Distribution and supply
 Consumer behaviour
Future of the buiscuit industry
A favourable economic outlook, higher disposable incomes and the consumers` willingness to try new
brands - all have attracted a number of players to the biscuit industry, both at the national as well as
local level. This has also generated intense activity in the marketplace. Today, there are three to four
key players in the organized sector, while each city/town has several local bakeries. And,
manufacturers in the organized sector offer a wide variety of products, ranging from premium-end to
mass class.

Reference
www.google.co.in
www.ibma.com
www.infomedia.com
www.buscuitbusiness.com
www.bii.com
www.paleproduct.com
www.britannia.co.in
www.priyagold.com
Pictures of britannia product
Pictures of parle product