Testing

Market
More than $200 (38%)
$101-$200 (31%)

$0-$50 (16%)
$51-$100 (16%)

Auto magazine (0%)

Auto shops (18%)

In order to determine the best design for a wind deflector,

water tunnel testing was conducted on several deflector
shapes. A convex deflector positioned behind the front
passenger head restraints was the most effective design for
redirecting the fluid flow over the passenger cabin.

Other (3%)
Internet (79%)

Materials

There are 5 million convertibles in the United States

95.5% of convertible buyers are less than 35 years of age
151, 000 convertibles are registered each year in the U.S.
By targeting 1-2% of this market, it is possible to make a
profit for the company.

Competition
The competition for this product exists in two categories: the
car dealerships and the independent products, Love the
Drive and Mr. Stitch. The dWINDle wind deflector maintains
multiple competitive advantages.
Other products:
Are not effective at deflecting wind
Occupy the backseat of the passenger cabin
Are designed for the benefit of only the front seat
passengers
Are not compatible with all convertible cars
Are not aerodynamic
Are difficult to install
Cannot be customized

Direct Cost Per Unit:

Product
Description
dWINDle is an innovative
wind deflector designed for use in

convertible cars. It is easy to setup and has a versatile

design that offers compatibility with all convertible models.
The dWINDle wind deflector effectively redirects wind away
from passengers faces.

Cash Flow Projection

Materials 1 (Plastic)
Materials 2 (Safety
Latches)
Materials 3 (Headrest
cover)
Labor
Other/Outsourcing
Cost Per Unit

Year 1 Year 2 Year 3 Year 4 Year 5

-

2.00

2.00

2.00

2.00

2.00

6.00

6.00

5.00

5.00

$175

$175

$170

$170

$165

$183.00 $183.00 $178.00 $177.00 $172.00

After analyzing the cost of materials, dWINDle decided that

outsourcing production would be a cost efficient option. OEM
Outsourcing offers manufacturing that includes injection
molding and could create the dWINDle wind deflector for
$175 per unit.

Design

Operations
Management Team:
Tera Stone Chief Executive Officer
Tj Nguyen Chief Financial Officer
Melissa Peacock Chief Technical Officer
John Strickland Vice President of Research and Development
Chelsea Stankus Vice President of Marketing
Channels of Distribution:

Company website
Auto shops
Car dealerships
Other internet retailers

Isometric view of wind deflector model created in SolidWorks

The dWINDle wind deflector mimics the shape of an NACA

2415 airfoil wing. The amount of lift the wind deflector will
experience is negligible in comparison to the weight of the
car. The aerodynamic design will enable wind deflection
while generating an insignificant amount of drag.