SWOT Analysis

Stren
gth

Weakness Opportunities Threats

What is SWOT
Analysis?
Streng
ths

Oppurtu
nity

SWOT
Analysis

Threa
ts

Weakne
ss

A STRATEGIC PLANNING
used to evaluate the
STRENGTHS,
WEAKNESSES,
OPPORTUNITIES AND
THREATS
involved
in a the
It involves
specifying
project
objectives of the business
venture or project and
identifying the INTERNAL
and EXTERNAL factors that
might affect that objective
It provides information
that
is
helpful
in
matching
the
firms
resources
and
capabilities
to
the
competitive

INTERNAL
INTERNALVS.
VS. EXTERNAL
EXTERNAL

IT
INCLUDES
OPPORTUNITIES AND THREATS
,
STRENGTHS AND WEAKNESSES ARE
ARE
CONSIDERED
EXTERNAL
CONSIDERED
INTERNALYOU FACTORS--FACTORS---MEANING
HAVE
MEANING
AS THE
BUSINESS
LITTLE YOU
CONTROL
OVER
THEM.OWNER
IT
CANISCONTROL
THEM.ASHOW
MANAGE
YOUR JOB
A YOU
BUSINESS
OR OWNER
MARKET THETO
BUSINESS
CONTROLS
RESPOND
WHETHER
IT IS . A STRENGTH OR
APPROPRIATELY
WEAKNESS

What
Whatis
isSWOT
SWOT
Analysis?
STRENGTHS
Analysis?
Characteristics of the business or a team
that give it an advantage over others in
the industry.
Positive tangible and intangible attributes,
internal to an organization.
Beneficial aspects of the organization or
the capabilities of an organization, which
includes human competencies, process
capabilities, financial resources, products
and services, customer goodwill and brand
loyalty.
Examples -, Well-known brand name,,
Lower costs [raw materials or processes],
Superior
management
talent,
Better
marketing skills, Good distribution skills,
Committed employees.

GUIDE QUESTIONS:
WHAT ADVANTAGE DOES YOUR
COMPANY HAVE?
WHAT DO YOU DO BETTER THAN
ANYONE ELSE?
WHAT UNIQUE RESOURCES DO
YOU HAVE ACCESS TO?
WHAT FACTORS MEAN THAT YOU
GET THE SALE

WEAKNESSES
WEAKNESSES
Characteristics that place the firm at
a disadvantage relative to others.
Detract the organization from its
ability to attain the core goal and
influence its growth.
Weaknesses are the factors which do
not meet the standards we feel they
should meet. However, sometimes
weaknesses are controllable. They
must be minimized and eliminated.
Examples - Limited financial

resources, Limited distribution,

Higher costs, Out-of-date
technology, Weak market image,
Poor marketing skills, Limited
management skills.

What
Whatis
isSWOT
SWOT
Analysis?
Analysis?
GUIDE QUESTIONS:
WHAT COULD YOU IMPROVE?
WHAT SHOULD YOU AVOID?
WHAT ARE PEOPLE IN THE MARKET
LIKELY TO SEE AS WEAKNESS?
WHAT FACTORS LOSE YOU SALE?

OPPORTUNITIES
OPPORTUNITIES
Chances to make greater profits in the
environment - External attractive
factors that represent the reason for
an organization to exist & develop.
Organization should be careful and
recognize the opportunities and grasp
them
whenever
they
arise.
Opportunities may arise from market,
competition, industry/government and
technology.
Examples - Rapid market growth,
Changing customer needs/tastes, New
uses for product discovered, Economic
boom, Sales decline for a substitute
product .

What
Whatis
isSWOT
SWOT
Analysis?
Analysis?

GUIDE QUESTIONS:
WHAT
ARE
THE
INTERESTING
TRENDS YOU ARE AWARE OF?
WHAT GOOD OPENINGS DO YOU
HAVE?

What
Whatis
isSWOT
SWOT
Analysis?
THREATS
Analysis?
THREATS

External elements in the environment

that could cause trouble for the
business - External factors, beyond an
organizations control, which could
place the organizations mission or
operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organizations
business.
Examples
Entry
of
foreign
competitors,
Changing
customer
needs/tastes, Rival firms, adopt new
strategies,
Increased
government
regulation, Economic downturn.

GUIDE QUESTIONS:
WHAT OBSTACLES DO YOU FACE?
WHAT IS YOUR COMPETITOR DOING
THAT YOU SHOULD BE WORRIED
ABOUT?
IS
CHNGING
TECHNOLOGY
THREATENING YOUR POSITION?

USE
OF
SWOT
ANALYSIS
USE OF SWOT ANALYSIS
USED IN ANY
USED IN ANY
DECISION-MAKING
DECISION-MAKING
SITUATION WHEN A
SITUATION WHEN A
DESIRED END
DESIRED END
STATE (OBJECTIVE)
STATE (OBJECTIVE)
HAS BEEN DEFINED
HAS BEEN DEFINED
USED

USED
USEDIN
IN
CREATING
CREATING
RECOMMENDATI
RECOMMENDATI
ON
ONDURING
DURINGAA
VIABILITY
VIABILITY
IN
PRESTUDY
USED IN PRESTUDY

CRISIS
CRISIS
PLANNING
PLANNINGAND
AND
PREVENTIVE
PREVENTIVE
CRISIS
CRISIS
MANAGEMENT

Mc
McDonalds
Donalds
SWOT
SWOT
Analysis
Analysis

WEAKNESSES

STRENGTHS

OPPORTUNITIES

High training costs due to high

turnover.
Not much variation in seasonal
products .
Quality concerns due to franchised
operations.
INTERNAL
Focus on burgers / fried foods not
EXTERNALon healthier
options forTHREATS
their customers

Community oriented
Global operations all over the world
Cultural diversity in the foods
Excellent location
Assembly line operations.

Marketing strategies that entice

Opening more joint ventures.
people from
Being more responsive to healthier
small children to adults.
options.
Expanding on the advertising on being Lawsuits for offering unhealthy foods.
The vast amount of fast food
restaurants that
more socially responsible
are open as competition..
Expansions of business into newly
Down turn in economy affecting the
developed
ability to eat
parts of the world.
that much.

BERNARDO GANOTICE
ANA MARIE ASUNCION.