“Comperative Study between UPCL &

BPCL Lubricants for their Customer’s

satisfaction”
Presented by
Brajesh Kumar
Roll No.-0817670017
IILM Academy of Higher Learning
1,viraj khand Gomatinagar Lucknow.
 Objectives:

To “Comperative Study between UPCL & BPCL Lubricants

for their Customer’s satisfaction”.

1.To study the lubricant product of UPCL & BPCL in Agra

region.

2.To know the level of customer satisfaction of the both

companies.

3. To know perception of retailers for the parent company

in term of customer satisfaction.
Company Name: Universal Petro-Chemicals Ltd 

Business Type: Manufacturer

Product/Services: Lubricants, white oils,

Year Established : 1971

Legal Representative / Business Owner Pradeep Halwasiya

Main Markets: Southeast Asia

Registerd Head office P-34 Exchange Place Kolkata-700001

Mumbai Office D-101 Trivani 32nd road

Bandra ,Mumbai-400050
Company Profile Bharat Petroleum Corporation
Limited
Ticker: BPCL
Exchanges: BOM
2009 Sales: 1,365,600,000,000
Major Industry: Oil, Gas, Coal & Related
Services
Sub Industry: Oil Refiners & Distributors
Country: INDIA
Employees: 14021
METHODOLOGY
Descriptive Research: This type of research
seeks to discover new relationships.

It is concerned with discussing the general nature

of the problem and the variable that relate to it.

 The given project is based on Descriptive

Research, the objectives being to study the
Retailers perception towards distribution and
sales promotion policies.
Sampling Design: Non Probability (Convenience)
Sampling Unit:
The various retailers of UPCL & BPCL were taken as
sampling unit.
The whole area of Agra region was taken as the
universe.
Sample size:
The survey include nearly all lubricant’s retailer in
Agra region, which constitutes to 100 retailers.
METHOD OF DATA COLLECTION:

There are two sources of data collection-

•Primary data: - The primary data are those which are collected
afresh and for the first time, and thus happen to be original in
character. Sources of Primary Data are-
i.Questionnaires
ii.Personal Interview.
iii.Informal talking, etc.

•Secondary data: - The secondary data are those data which have
already been collected by someone else and which have already been
passed away through the statistical process. Sources of Secondary
Data are-
•Office records and files.
•Various documents
•Biography
 the retailers need and expectation levels regarding products and
ascertainable levels of satisfaction In which it is observed that
there are lesser problems with the BPCL in respect to the
UPCL products.

 It was observed that the products of BPCL are comparatively

higher than the products of the UPCL.

 It was observed that the advertising of BPCL is at a very wide

scope in respect to the advertising of UPCL.

 It was obseved that the customers of BPCL are more satisfied

than UPCL.

 
Interpretation
It is found that the retailers who are not ready to
keep UPCL products at their outlet gave reason for
the same as bad service and poor margin as
compare to BPCL.

It is interpreted by the research that mostly retailers

want products on credit basis.
 CONCLUSION
 
A survey of the people has been conducted to know the market
position of the BPCL and UPCL. It is observed that retailers like to
buy products of BPCL rather than UPCL.
 
Every thing in this world is made to utilize properly but it should
be reach at the proper person or to the proper utilized areas.
Otherwise the value added to those things became in vein.
 
As there is a proverb that,
 
“far from eye, far from heart”
 
 Recommendation
Companies should concentrate more on advertisement and
promotional activities.

For promotional offers, companies should go for free gifts and

coupons and other scheme. The BPCL is having the wider
range of the promotional schemes and the UPCL is having
lesser so it is suggested to UPCL to do it in better way.

People are unsatisfied with the prices of the BPCL which is

comparatively higher than UPCL products. He should
concentrate in this regard also.