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PSYCHOLOGY
(SSC 210)
Taalia Hassan
BBA/Bsc III/IV
TEACHING STRATEGY:
Final Exam
30%
Mid Term
20%
Project and presentation
20%
Quizzes and assignments 20%
Attendance and Class Participation,
10%
READING MATERIAL
taaliak@hotmail.com
NO SPAM MAIL!
CLASS RULES!
COURSE OUTLINE
LECTURE: 01
WHAT IS PSYCHOLOGY?
PSYCHOLOGY
DEFINITION
GOALS OF PSYCHOLOGY
Describe
Predict
Understand
DESCRIBE
The information gathered through scientific
research helps psychologists describe
psychological phenomena more accurately and
completely.
For example to find out the frequency of drug
abuse amongst teenagers .
PREDICT
UNDERSTAND
To understand the behavior and mental processes
we need to know their cause.
Theories offer us that explanation but it is
important to understand that theories are
tentative explanation of facts and relationships
in science.
INFLUENCE
Max Wertheimer
Gestalt Psychology
Phi Phenomenon (for demonstrating whole is
different from the sum of its parts)
William James
Emphasized on the survival functions of
consciousness
Taught the first proper course and published the
first textbook of Psychology
Deeply influenced by the work of Charles Darwin
GESTALT PSYCHOLOGY
Gestalt psychology is aschool of thoughtthat
looks at the human mind and behavior as a
whole. When trying to make sense of the world
around us, Gestalt psychology suggests that we
do not simply focus on every small component.
Instead, our minds tend to perceive objects as
part of a greater whole and as elements of more
complex systems. This school of psychology
played a major role in the modern development of
the study of human sensation and perception.
PHI-PHENOMENON
Alfred Binet
Developed psychometrics movement by developing
an intelligence test
Ivan Pavlov
Founded behaviorism movement, specifically
focusing only on overt(openly) movement
Sigmund Freud
Worked on psychoanalysis and unconsciousness
Remarkable work on unconsciousness
Biological
Psychology
Motivation
and emotion
Learning and
memory
Developmental
Psychology
Basic
Areas
Sociocultural
Psychology
Personality
Social
Psychology
Cognition
Health
Psychology
Applied
Areas
Industrial and
Organizational
Psychology
Counseling
Psychology
Educational and
school Psychology