CIE Business Studies

Unit 1.1

What is
enterprise?

Mr Solomon

Enterprise is:

A willingness by an
individual or a business
to take risks, show
initiative and undertake
new ventures

The characteristics of
enterprise

Risk Taking
Enterprise involves an element of risk.
Things may go wrong or not according to
the plans of the entrepreneurs or company.
That said, if these risks have been
considered and planned for, then they are
usually easier to manage and address.
Example: Property developer & the
recession

Showing initiative
Initiative is about making the first
move to get things done. It is also
about developing creative solutions to
problems and thinking outside of the
box
Initiative is an essential enterprise skill
which sets people aside from others.

Willingness for new

ventures
Being enterprising requires a willingness
to undertake new ventures and to be on
the look out for new opportunities.
Undertaking new ventures does not
necessary equate to being successful.
However, the enterprising individual will
have the courage to quit ventures that
are less successful and pursue other
ventures with better prospects.

Goods & Services

When discussing enterprise, it is
essential to differentiate between the
terms Goods and services.
What is a good?
What is a service?

Goods
(Primary & secondary
sectors)
Are tangible and physical
Can be seen & touched
Examples: Car, sofa, cup, watch,
food

Services
(Tertiary sector)
Are intangible and non-physical
Have to be experienced
Examples: Restaurants and takeaways,
healthcare, education, tourism, renting a
car

FACT: Over 70% of economic

activity in the UK is based in
services

Task 1
Write your own definition for the
following Enterprise keywords
Entrepreneur
Enterprises
Enterprise
Risk
Goods
Services

Homework
Read pages 34-39
Answer questions 1-3 on page 38
Answer questions 1-3 on page 39
Catch an episode of Dragons Den
on TV or online

CIE Business Studies

Unit 1.1 .1

Thinking creatively

Mr Solomon

Lesson Aims
To identify the main types of
creativity that entrepreneurs use
To explore the process of
creative thinking and consider
how creative
you are
GROUPS OF 5 Please

Say what you see!

HTTP://WWW.BUSINESSSTUDIESONLI
NE.CO.UK/LIVE/INDEX.PHP?
OPTION=COM_CONTENT&VIEW=ARTI
CLE&ID=2&ITEMID=8

Thinking Creatively
Whats it all about?
Coming up with an idea that
didnt exist before
Thinking Outside of the Box

Why is creative thinking

important?
Gaining competitive advantage
To keep businesses fresh
To challenge entrepreneurs
To create excitement and a buzz
To motivate and stimulate

Task 1: LOST!
Your flight has crash landed on a desert island
leaving only you and your worst enemy
alive. The plane fell into the sea, so there
isnt much debris. You are barefoot, with just
enough clothes to cover your
embarrassment.
There are no signs of other people. All you
can see is sea and jungle. Between you, all
that you now own are the items listed on the
handout.

LOST!
Work in pairs
Read the instructions
for the task
Make a list if the
items you would
want, starting with
the most important
Remember, you need
to explain why you
made the choices you
have

REMEMBER: THINK
CREATIVELY!
- 15 minutes -

Deliberate Creativity
Deliberate creatively involves using a
range of thinking methods that help
us create new ideas.
By going through different processes,
new ideas can emerge.
Examples: Discussions, mind maps,
lateral thinking and blue skies thinking.

Lateral Thinking
Lateral thinking is about producing ideas
that we wouldnt normally come up with

It is often referred to as Thinking out

of the box

Lateral thinking
techniques
There are lots of techniques that
promote lateral thinking.
Two of the most common ones are:
1.Blue skies thinking;
2. De Bonos Thinking hats.

1. Blue Skies thinking

Using this technique, participants are
encouraged to think of as many ideas as
possible about an issue or problem. All
ideas are recorded.
Lets try it....... with the Maltesers
example

- You have 15 minutes -

2. Thinking Hats
Thinking hats (created by De Bono) is a
technique to help focus and organise ideas.
There are 7different coloured hats
Each hat represents a different style of
thinking
The hats are put on one at a time to think
about a problem
http://www.businessstudiesonline.co.uk/GcseBusiness/Act
ivities/Module1/FactorsOfProduction/SevenThinkingHatsre
s/frame.htm

Six Thinking Hats

Lets try it with

the Circus
Example

What side are

you on?

Left brain or right brain?

http://www.businessstudiesonline.co.uk/live/index.ph
p?
option=com_content&view=article&id=2&Itemid=
8

Right Brain Student

Characteristics

You take notes but lose them.

You may have a hard time
keeping track of your research
You might have a hard time
making up your mind
You are good with people
You don't fall for practical jokes
as easily as some
You seem dreamy, but you're
really deep in thought
People may have told you
you're psychic
You like to write fiction, draw, or
play music
You might be athletic
You like mystery stories

You may lose track of time

You are spontaneous
Youre fun and witty
You may find it hard to follow
verbal directions
You are unpredictable
You get lost
You are emotional
You don't like reading directions
You may listen to music while
studying
You read lying down
You may be interested in the
unexplained
You are philosophical
You take time to ponder and you
think there are two sides to every
story

Left Brain Student

Characteristics
You probably work with a To-Do
list
You like to be the critic in class
You're good at math or science
You are rational and logical
Your research is precise and
well-documented
You set goals for yourself
You can interpret information
well
You like action movies
You read sitting up
Your words are precise

Your room is orderly

You can answer questions
spontaneously
You follow directions and
you do read directions
(unlike some people)
You aren't touchy-feely
You can listen to a long
lecture without losing
patience
You dont let feelings get in
your way

Exploring creativity Thinker Keys

Thinker keys
are designed to
help with your
thinking.

Lets explore the

7 keys using
the examples

Thinker Keys
Instructions
You will be given a thinker key scenario
In your groups, decide how you will
tackle the scenario written on the paper
Jot down some of your
thoughts/solutions to feedback to the
class
You have 10-15 minutes for each Key

Creativity on the

Dragons Den

www.bbc.co.uk/dragonsden/

Look at the Creative Genius Mindset

What actions, qualities and
strategies do creative people use?

Plenary:
Creative Problem-Solving
Quiz

Are you a professional? This short quiz

will help you understand your thinking
style better.

http://www.creativityatwork.com/articlesContent/creativityquiz.html

Question 1
1. How do you put a giraffe into a
refrigerator?

The correct answer is:

Open the refrigerator, put in the giraffe
and close the door. This question tests
whether you tend to do simple things in
an
overly complicated way.

Question 2
2. How do you put an elephant into a
refrigerator ?
Wrong Answer: Open the refrigerator, put in the
elephant and close the refrigerator.
Correct Answer: Open the refrigerator, take
out the giraffe, put in the elephant and close
the door. This tests your ability to think
through the
repercussions of your actions.

Question 3
3. The Lion King is hosting an animal
conference, all the animals attend except
one. Which animal does not attend?

Correct Answer: The Elephant. The Elephant is in

the refrigerator. This tests your memory. OK, even
if you did not answer the first three questions,
correctly you can surely answer this one.

Question 4
4. There is a river you must cross. But it is
inhabited by crocodiles. How do you manage it?

Correct Answer: You swim across. All the

crocodiles are attending the Animal Meeting!
This tests whether you learn quickly from
your mistakes.
FACT: Around 90% of the professionals they tested got all
questions wrong. But many preschoolers got several correct
answers.

Homework - write in
planner

Finish the application

form
Read pages