Presentation Basics

What is presentation?

Definition
Communication with multiple

audience
Communication with clear tasks and

purposes
A face-to-face communication

Three types of presentation

a. Informative
b. Explanatory
c. Persuasive

Informative Presentation
Describe an object or subject that

audience had no experience with

Provide basic or surface information
Answer the question: What?

Explanatory Presentation
Provide in-depth explanation to help

audience acquire better understanding

Answer the question: How?

Informative vs Explanatory

Informative

Explanatory

What

How

Appearance

Variety / alternatives

Function
Specification

Extended knowledge

Persuasive Presentation

Convince audience that there are greater

potentials underneath the surface value

Answer the question: Why?

Persuasive vs Explanatory

Persuasive

Explanatory

Why

How

Benefits
How one differs from another

Variety / alternatives
Extended knowledge

An effective presentation
What are the characteristics of an

effective presentation?
What are the characteristics of an

effective presenter?

An effective presentation
Focused topic, clear structure
Logical organization of ideas and information
Good cohesion between parts
Clear objectives
Clear information
Brief and concise sentences
Good supportive visual aids
Good timing
Interesting two-way communication

An effective presenter
Humorous, confident, calm, knowledgeable
Clear, loud, attractive voice
Good non-verbal behaviors: facial expression,

gestures, posture, attitude and clothing

Good use of visual aids
Good timing
Able to answer questions of the audience
Ability to attract audience & involve audience in
two-way communication
Understand audience needs and feelings

The 5 step approach

Step 1 Define the audience and the aim
Step 2 Plan the structure
Step 3 Decide and prepare visual aids
Step 4 Prepare the presentation
Step 5 Rehearse the presentation

Step 1: Defining the audience

Ask yourself:

- Why do we need to identify the

audience of the presentation?
- What is the basic information that we
need to know about the audience?

Step 1: Defining the audience

Why do we need to identify the audience

of the presentation?
To decide on the language
To decide on the way to present
To decide on the contents of the presentation

Step 1: Defining the audience

What is the basic information that we need

to know about the audience?

The audiences knowledge of the topic of the

presentation.
The number of the attendants
The role and status of the audience

Step 1: Defining the audience

Practice

Identify your most common audience

How does this type of audience affect
your presentation?

Step 1: Defining the aim

A clear aim will
help you think and arrange your ideas in a

clear way
help the audience know your aim and
understand your presentation better

Step 1: Defining the aim

Start by defining the RESULT you want

Define it in CLEAR, PRECISE terms