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Ch 3 -1
Key
External
Forces
Competitors
Suppliers
Distributors
Creditors
Customers
Employees
Communities
Managers
Stockholders
Labor Unions
Special Interest Groups
Products
Services
Opportunities
&
Threats
Ch 3 -3
Long-term orientation
External
Factors
Measurable
Applicable to
competing firms
Hierarchical
Ch 3 -4
Bargaining power
of suppliers
Rivalry among
competing firms
Bargaining power
of consumers
Ch
Ch 63 -6
Bargaining power
of suppliers
Rivalry among
competing firms
Bargaining power
of consumers
Ch 3 -13
Government
Demographic
al
Technologica
Environmental
l
Cultural
Copyright 2007 Prentice Hall
Political
Competitive
Ch 3 -15
Ch 3 -16
External Factors
Its hard to write them!
Weekend Exercise for Intuit
Ch 3 -17
Ch 3 -19
Ch 3 -20
Gateway
CSFs
Apple
Dell
Wt
Rating
Wtd
Score
Ratin
g
Wtd
Score
Rating
Wtd
Score
Market share
0.15
0.45
0.30
0.60
Inventory sys
0.08
0.16
0.16
0.32
Fin. position
0.10
0.20
0.30
0.30
Prod. Quality
0.08
0.24
0.32
0.24
Cons. Loyalty
0.02
0.06
0.06
0.08
Sales Distr
0.10
0.30
0.20
0.30
Global Exp.
0.15
0.45
0.30
0.60
Org. Structure
0.05
0.15
0.15
0.15
Ch 3 -21
Gateway
Apple
Dell
CSFs (contd)
Wt
Rating
Wtd
Score
Ratin
g
Wtd
Score
Rating
Wtd
Score
Prod. Capacity
0.04
0.12
0.12
0.12
E-commerce
0.10
0.30
0.30
0.30
0.30
0.20
0.40
Price
competitive
0.02
0.08
0.02
0.06
Mgt.
experience
0.01
0.02
0.04
0.02
Total
1.00
2.83
2.47
3.49
Ch 3 -22
Weight
Rating
Weighte
d
score
.15
.15
Increased demand
.05
.15
.05
.05
.15
.60
.10
.30
.10
.20
.05
.15
.05
.10
.10
.20
Clinton Administration
.20
.20
Opportunities
Threats
TOTAL
Copyright 2007 Prentice Hall
1.00
2.10
Ch
Ch 63 -23
-23
(CPM)
Avon
Critical Success
Factor
Weigh Ratin
t
g
Advertising
0.20
Product Quality
0.10
Price Competition
0.10
Management
0.10
Financial Position
0.15
Customer Loyalty
0.10
Global Expansion
0.20
Market Share
0.05
Total
1.00
1
4
3
4
4
4
4
1
LOreal
Procter
& Gamble
Scor
e
Ratin
g
Scor
e
Ratin
g
Score
0.2
0
0.4
4
4
3
3
3
4
2
4
0.8
0
0.4
0.60
0.30
0
0.3
0
0.3
0.40
0.30
0
0.4
5
0.4
0.45
0.20
0
0.4
0
0.2
0.40
0.15
0
0.3
0
0.4
0
0.6
0
0.4
0
0.8
0
0.0
5
3.1
5
0
3.2
5
2.80
Ch
Ch 63 -24
-24
Ch 3 -25
Ch 3 -26
EFE Matrix
Key External Factors
Opportunities
Nearly 88% of North Americans have never been on
a cruise.
Cruise vacations are seen as a choice of older
travelers; leaving minorities and young adult markets
virtually untapped
Weight
Rating
Weighted Score
0.15
0.60
0.08
0.24
0.07
0.21
0.08
0.24
0.10
0.20
0.08
0.16
0.05
0.10
0.10
0.30
0.10
0.02
3
1
0.30
0.02
0.02
0.05
0.03
1
2
1
0.02
0.10
0.03
0.07
1.00
0.14
2.56
Ch 3 -27