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SHRUTI GUPTA(61
SONAL SHARMA(6

CONTENTS
S.no

TOPIC

Page
No.

1.

Meaning of Art Deco & Period

2.

Place of Origin

3.

Character tics

3-6

4.

Influence

5.

8-21

6.

Famous Buildings of Art Deco

a) EMPIRE STATE BUILDING
b) CHRYSLER BUILDING
c)ROCKEFELLER CENTRE
d) FRIEDRICHSTRASSE SKYSCRAPER
e) VILLA CAVROIS
f) CINCINNATI MUESUEM CENTRE
Art Deco in Theatres

7.

Art Deco in Automobiles & Furniture

25-27

8.

Decline & resurgence

28

9.

Bibliography

29

22-24

MEANINGMovement that engulfed its own unique

artistry as it raced through interwar culture at
exhilarating speed.
It was coined in 1966.
Term derives from 1st syllables of French for
decorative arts(ARTS DECORATIFS).
Unique for its short life span as an exotic
influence on Art Deco is Egyptian styling
which emerged with discovery of
Tutankhamuns tomb in 1922 but all
disappeared by late 1920s.

PERIOD

Began in 1920s,flourished internationally

throughout the 1930s,into World War II
era.

ART DECO

1.

PLACEBega
n in
PARIS

ART DECO.

CHARACTERTICSRepresents elegance, glamour,

functionality and modernity.
Art Decos linear symmetry was a
distinct departure from the following
asymmetrical organic curves of its
predecessor style Art Nouveau.
It was purely decorative
ornamental.
Structure of Art Deco style is based
on mathematical geometric shapes.

Art Deco used machine age &

streamline technology such as electric
lighting and skyscraper.
ART DECO
3
.

Themes of Art Deco were trapezoidal,

zig-zagged, jumbled shapes eg :FISHER
BUILDING,GURDIAN BUILDING in Detroit,
United States.

ART DECO

Art Deco is characterized by use of

materials such as Aluminium, Stainless
Steel, Lacquer, Bakelite, Chrome ,and
inlaid Wood.
Exotic material such as Sharkskin and
Zebra skin were also evident.
Use of stepped forms and geometric
curves, chevron pattern, ziggural
shapes ,sunburst motif .

Some of these motifs were ubiquitous

for eg :sun burst motif were used in
such varied context as women shoes
radiator grilles and clock faces.eg:
AUDITORIUM OF RADIO CITY MUSIC
HALL

INFLUENCEIt embraced influence from many

different styles of early 20th century,
including
NEOCLASSICAL,CONSTRUCTIVISM,CUB
ISM,MODERSINE,FUTURISM
It drew inspiration from ancient
Egyptian &Aztec farms.
Art Deco is said to have represented
the cultural policies of its time with
eolecticism have been one of its
defining features.

ART DECO.

FAMOUS BUILDINGS
OF THIS PERIOD-

ART DECO

Empire state building

Type-office building
Architect-william f.lamba,contractors;starret brothers
Design/construction:
It was designed from the top down.
Excavation of site began on 21st jan,1930.
Construction on building started on 17th march.
(st.patricks day)
Project involved 3,400 workers.
Completion time-1year 45days.
Total cost-$40,948,900
Architecture:
Height at 102nd floor-381m including 62m high pinnacle.
Full height-443.09m
Has 85 stories of commercial and office space
representing 200,500sq.m.
Indoor and outdoor observation deck on 86th floor.
Remaining 16stories represent art deco tower,capped
by 102nd floor observatory.

A top tower is 62m pinnacle which is covered by broadcast

antennas,with lighting rod at very top.
1st building to have more than 100 floors.
Has 6,500 windows and 73 elevators.
Steps from street level to 102nd floor-1860.
Total floor are of 257,211sqm
Base of building is 8,094sqm
Building houses 1,000 businesses.
It is 2nd largest single office complex in america after the
pentagon.
Its original 64 elevators are located in central core.
Building has 113km of pipe,760,000m of electrical
wire:29000faucets.
Building is heated by low pressure steam,despite its height.
Building approximately weighs 340,000tons.
Exterior of building was built using indiana limestone panels.
The modernistic stainless steel canopies of the entrances on 33 rd
and 34th streets lead to two storey high corridors around the
elevator care,crossed by stainless steel and glass enclosed
bridges at the second floor level.
Lobby is three stories high and features an aluminium relief of
the skyscraper.

ART DECO.

10

North corridor contains eight illuminated panels,depicting the

building as eighth wonder of the world,alongside traditional
seven.

Chrysler building
Manhattan,new york,us

Type:office building(car
manfacturer)
Construction started:1928
Construction completed:1930
Height
Total height till antenna-319.9m
Roof-282.0m
Top floor-274.0m
Architect-william van alen

ART DECO

12

Was the worlds tallest building for 11months before it was

surpassed by empire state buiding.
It was built at an average rate of 4 floors per wt.
Its original design resembled a jewel like glass crow
It featured a base in which the showroom windows were tripled in
height and topped by 12 stories with glass-wrapped
corners,creating an impression that tower floating in mid-air.
Earlier building was designed to be 246m but it proved to be too
advanced and costly.
In total 400,000 rivets were used.
Approx. 3,826,000 bricks were manually laid .
Building had non-load bearing walls.
38m long pire was secretly constructed inside the frame of the
building.
It was delivered to site in four different sections.
Bottom section of spire was hoisted onto top of buildings dome
and lowered into 66th floor of the building.
Added height of spire allowed chrsler building to be the tallest
building in the world after Eiffel tower.
1st man made structure to stand taller than 305m.
Worlds tallest steel-supported brick building.

ART DECO

13

Distinctive ornamentation of building is based on features that

were then being used on chrsler automobiles.
Corners of 61st floor are graced with eagles ,replicas of 1929
chrysler hood ornaments.
On 31st floor,corner ornamentation are replicas of 1929 chrsler
radiator caps.
Building is constructed of masonry,with steel frame and metal
cladding.
Building contains 3,862 windows on its faade and 4 banks of 8
elevators designed by otis.
It was declared a national historic landmark in 1976.

ART DECO

14

Crown ornamentation and usage

It has terraced crown,composed of seven radiating
terraced arches.
Stainless-steel cladding is ribbed and riveted in a
radiating sunburst pattern with many triangular
vaulted windows.
Entire crown is clad with silvery enduro KA-2metal.
71st floor is the height occupied floor of this building
occupied by office space management form.
Above 71st floor,stories of building are designed
mostly for exterior appearance,functioning mainly as
landings for stairway to spire.
Top stories are very narrow with low sloped
ceiling,useful for only holding radio-broadcasting and
other electrical eqipments.
Earlier these stories were used for commercial
broadcast stations.
V-shaped lighting is inserted in steel of building.
Later floodlights were added on most arms directed
back at buiding,which allows top of building to be lit
in many different colours for special occassions.

Rockefeller Centre/ Plaza, New

York, U.S
Architect: Raymond Hood
Construction started:1930
Construction completed:
1933

It is a complex of 19 commercial
buildings ,covering 22 acres between
48th and 51stst street.
Built by Rockefeller family.
Was declared a National Historic
landmark in 1981.
It was the largest private building
project ever undertaken in modern
times.
This center is a combination of 2
building complexes older and original
14 Art Deco office building from
1930s.
ART DECO

16

FRIEDRICHSTRASSE
SKYSCRAPER ,BERLIN,GERMANY
Architect Mies
Construction started -1921
Was on triangular site.
It had wire panels shaped cantilever .
This took the structure with a glass
skin ,thus renouncing the maniposteria
song built in , as was customary in
America skyscrapers .

ART DECO

17

The angularity of floor of a building

was at least partly a result of the
original form of the site .
It seems as if the building is divided
into slot game because of its many
reflection in bright vertical surface.
This opacity transparency gave
desired balance.
At bottom of the original design , new
lost there are small drawings of
flowers.

18

VILLA
CAVROIS,CROIX,FRANCE
Architect Robert Mallet Stevens
Construction started -1929
Construction finished -1932
Type Mansion
It was designed to offer best life style
to the family daily work of house hold
staff.
Its style was a total break from that of
other neighboring houses of same era .
Around the marge entry hall which
welcomes the visitors domain of
parents is
developing in east wing and that of
kids ,in west wing.
ART DECO

19

A Choice of material and furniture

inside echoes the hierarchy of
spaces .
Simplicity and functionality of
furniture prevail in all parts .
Marble and wood are used .
Each room has a radio loud speaker
and electric clock and bathrobe .
The house dining hall and children
dining hall linked to pare by an
external staircase.

20

CINCINNATI MUESUEM CENTRE/

UNION TERMINAL
Architect Paul Philippe Cret
Constructed started -1931
Type -Terminal (railway)
Rotunda features largest semi dome
in western hemisphere measuring
180ft
wide 106ft high.
Mortar and stone was used .
Construction finished ahead of
schedule

ART DECO

21

ART DECO IN
THEATRES

ART DECO

22

EROS CINEMA ,MUMBAI

Architect: Shorabji Bhedwar
Construction started:1935
Opened in:1938
Marked the beginning of Back Bay
reclamation in early 1938.
Took two and a half years to complete.
Partially faced with red Agra
sandstone, this building is painted
cream.
Two wings of this building meet up in
central block.
Foyer is in black and white marble with
touches of gold.
Marble staircases with cromium
handrails lead up to the upper floor.
Murals are in muted colors depicting
Indian architecture.

ART DECO.

23

RAJMANDIR,JAIPUR
Architect :W .M. Namjoshi
Opened in:1976

Meringue shaped auditorium.

Capacity of 1200.

ART DECO

24

ART DECO IN
AUTOMOBILES &
FURNITURE-

ART DECO

25

AUTOMOBILESStreamline moderne style developed

which was influenced by modern
aerodynamic designs.
Aerodynamic principles were adopted for
Art Deco applying streamline techniques to
cars .
Streamlining influenced American
&European automobile design and
changed appearance from
rectangular:horseless carriages into
sleek vehicles with sweeping lines
,symmetry-shapes which added to speed
and efficiency.
Vehicles had Art Deco :speed-lines for
chrome grilles.
These streamlined forms began to be used
for design of mundane and static objects
ART DECO
such as pencil sharpeners ,refrigerators, 26

FURNITURES-

ART DECO

27

DECLINE & RESURGENCEoArt Deco slowly lost patronage in

the West after becoming massproduced, when it began to be
derided as gaudy& presenting a false
image of luxury.
o This designs style ended by
austerities of World War II.
o Before destruction during World War
II ,Manila possessed many Art Deco
buildings, a legacy of American
colonial past.
o A resurgence of interest in Art Deco
began during 1960s and then again
during 1980s
withDECO.
increasing interest28
ART

BIBLIOGRAPHY

ART DECO

29

THANK YOU

ART DECO