Coca-Cola company

03031304 03031313
03031325 03031336

Outline
About

the company
The marketing strategy
Amounts of the year 2000,2003 and
2002
Financial information
Conclusion
Question time

About the company

(To be the global successful enterprise)

The Coca-Cola Company exists to benefit and refresh

everyone it touches. Founded in 1886, The Company is
the world's leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and
syrups, used to produce nearly 400 beverage brands.
The companys corporate headquarters are in Atlanta,
with local operations in over 200 countries around the
world.

About the company

Just as many of today's successful

companies started with a cool idea in
a garage, Coca-Cola began as a cool
drink at a soda fountain. But that was
more than a century ago. Today's
Coca-Cola Company is one of the
most successful global companies of
all time. Through the world's largest
distribution system, consumers in
more than 200 countries enjoy the
Company's beverages at a rate
exceeding 1 billion servings each day.

About the company

One

of our greatest
strengths lies in our ability
to conduct business on a
global scale, while
maintaining a local,
community-focused
approach. We build our
company by building
relationships - with the
consumer, with our
customers and bottlers, and
with the communities we
serve.

About the company

Along with Coca-Cola, recognized as the

world's best-known brand, the Company
markets four of the world's top five soft
drink brands, including Diet Coke, Fanta
and Sprite, and a wide range of other
beverages, including diet and light soft
drinks, waters, juices and juice drinks,
teas, coffees and sports drinks. In all, The
Coca-Cola Company sells and markets
nearly 400 brands globally.
The Coca-Cola Company is an Equal
Opportunity Employer that values the
diversity of its employees, customers, and
consumers.

Marketing Strategy of Coca-Cola

Coca-Cola has been a complex part of American culture for
over a century. The product's image is loaded with overromanticizing, and this is an image many people have taken
deeply to heart. The Coca-Cola image is displayed on T-shirts,
hats, and collectible memorabilia. This extremely recognizable
branding is one of Coca-Cola's greatest strengths. "Enjoyed
more than 685 million times a day around the world Coca-Cola
stands as a simple, yet powerful symbol of quality and
enjoyment"

Why is Coca-Cola so
successful? One of the
most important factors is
its excellent marketing
strategies.

3A and 3P Strategies of Coca-Cola

the Coca-Cola company always pursue
its 3A and 3P strategies to win its big market quotient. 3A
refers to:
Since a long time ago,

1. Affordability : It means the retail price of coca-cola should be

suitable, make sure all consumers can afford it.
2. Availability: It means that make sure the consumers can buy it
when they want to buy.
3. Acceptability: It means that try to make consumers like and
accept coca-cola products, and make them feel happy to buy and
drink this beverage.

3P Strategies refer
to:

1. Price to Value : It means the consumers are not

only can afford to buy coca-cola, but also can get
benefits over their gives from coca-cola products.
2. Pervasiveness: It means that make sure the
consumers can buy coca-cola products at
everywhere at anytime. You can see Coca-Cola in
the any corner.
3. Preference: It means that try to make the
consumers not only like and accept coca-cola
products, but also be partial to the coca-cola
brands. Make sure Coca-Cola is their first choice.

PROMOTION AND
ADVERTISING

Amounts of the year

2004,2003and 2002

Financial information

For additional financial information about our

operating segments and geographic areas, Notes
the consolidated financial statements of this
report, incorporated herein by reference.

The company manufactures and sells beverage

concentrates and syrups, including fountain
syrups.

The company also manufacture and sell some

finished beverages, both carbonated and
noncarbonated, including certain juice and juicedrink products and water products.