CONFIDENTIAL

Frequently Used Template

2X2 CUBED
Unit of measure

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xt
e
T

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2X2 TOWER
Unit of measure

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5PS MARKETING
Unit of measure

Product
offering

Product

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Source

Package

Place

Price

Positioning
promotion

7S
Unit of measure

Style

Strategy

Skills
Shared
values

Staff

Systems

Structure

*
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ARROW 3D
Unit of measure

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CUTOUT 3D
Unit of measure

Text

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10

FORCES AT WORK
Unit of measure

New
entrant

Suppliers

Industry
competitors

Buyers

Substitutes

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11

JOINT
Unit of measure

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LEVEL SEPARATE 4
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LINEAR A 3D
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LINEAR D 3D
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LINEAR G 3D
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LINEAR I 3D
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LINEAR J 3D
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LINEAR N 3D
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LINEAR P 3D
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LINEAR Q 3D
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LINEAR Q 3D
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LINKS 3
Unit of measure

Plan

*
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Implement

Support

26

PERSPECTIVE 3D
Unit of measure

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27

PROPELLER 3D
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RINGS 3D
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SCALE
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SCALES
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SIZES IN
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SPIRAL1 3D
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SPIRAL2 3D
Unit of measure

Brakes
Spiral

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Tube in tube

34

SPOTLIGHT
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STAIRCASE
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STARS 3D
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WIRE CUBES
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ARROWS
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LEVEL 1
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LEVEL 2
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LEVEL 3
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LEVEL 4
Unit of measure

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LEVEL 5
Unit of measure

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LEVEL 6
Unit of measure

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FLOW 2
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FLOW 5
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FLOW 6
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Header

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Header

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Source

54

FLOW 6 TITLE
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Text

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Header

Header

Header

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Header

Text

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55

BLADES
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BOX
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BOX
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58

CYCLE 1
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60

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66

INCOMING
Unit of measure

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RIBBON
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Text

Text
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68

RING
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Text

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69

UPON 2
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Text

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70

CONTINUOUS
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71

CUTOUT
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Source

72

LINEAR A
Unit of measure

Text
Text

Text

*
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Source

73

LINEAR B
Unit of measure

Text

Text

Text
Text

*
Source:

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Source

74

LINEAR C
Unit of measure

Text

Text

Text

*
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Source

75

LINEAR D
Unit of measure

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Text

*
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Source

Text

76

LINEAR E
Unit of measure

Text

*
Source:

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Source

Text

Text

Text

77

LINEAR F
Unit of measure

Text
Text
Text

*
Source:

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Source

78

LINEAR G
Unit of measure

Text

*
Source:

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Source

Text

Text

79

LINEAR H
Unit of measure
Text

Text

Text

Text

*
Source:

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Source

80

LINEAR I
Unit of measure

Text

*
Source:

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Source

Text

81

LINEAR J
Unit of measure

Text
Text

Text

Text

*
Source:

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Source

82

LINEAR K
Unit of measure

Text
Text
Text
Text
Text
Text

*
Source:

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Source

83

LINEAR N
Unit of measure

Text

*
Source:

Footnote
Source

Text

Text

Text

84

LINEAR P
Unit of measure

Text
Text
Text

*
Source:

Footnote
Source

85

LINEAR Q
Unit of measure

Text

*
Source:

Footnote
Source

Text

86

PROPELLER
Unit of measure

Text

Text

Te
xt

*
Source:

Footnote
Source

87

STEP 5
Unit of measure

Text

Text

Text

Text

*
Source:

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Source

Text

88

2 ON 1
Unit of measure

Text

Text

Text

Text

*
Source:

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Source

89

AGAINST
Unit of measure

Text
Text
Text

Text
Text
Text

*
Source:

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Source

90

AT WORK
Unit of measure

Text

Text

Text

Text

Text
*
Source:

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Source

91

COUPLED HORIZ
Unit of measure

Text

*
Source:

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Source

Text

92

COUPLED VERT
Unit of measure

Text

Text

*
Source:

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Source

93

FOCUSED
Unit of measure

*
Source:

Text

Text

Text

Text

Footnote
Source

94

FORCES AT WORK
Unit of measure

New
entrant

Suppliers

Industry
competitors

Buyers

Substitutes

*
Source:

Footnote
Source

95

PARALLEL
Unit of measure

Text

Text

Text

*
Source:

Footnote
Source

96

SPLIT
Unit of measure

Text

Text

Text

Text

*
Source:

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Source

97

SURROUND
Unit of measure

Text

*
Source:

Footnote
Source

98

TWISTED
Unit of measure

Text

Text

*
Source:

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Source

99

UP & AWAY
Unit of measure

Text

*
Source:

Footnote
Source

Text

100

UP & DOWN
Unit of measure

Text
Text

*
Source:

Footnote
Source

101

2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
personalities
The processes and
The way
procedures through
managers
which things get done
Staff
collectively
from
day
to
day
A coherent set
behave with
of actions aimed
Systems
Style
respect to use
at gaining a
of time,
Strategy
Skills
sustainable
attention,
advantage
and symbolic
over competition
Capabilities
actions
Shared
Structure
possessed by
Values
the organization
Those ideas of what
as a whole as
is right and desirable
distinct from the
The organization chart
(in corporate and/or
individuals.
and accompanying
individual behavior)
Some companies
baggage that show
which are typical of the
perform
who reports to whom
organization and
extraordinary
and how tasks are
common to most of its
feats with
both divided up and
members
ordinary people
integrated
*
Source:

Footnote
Source

102

3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients

Competitors

Suppliers

*
Source:

Footnote
Source

103

3S-4S
Unit of measure
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of
integrated
actions aimed at
The people in
gaining a sustainable
the organization,
advantage
Structure
considered in
over competition
terms of corporate
demographics, not
individual personalities
Strategy

Capabilities
possessed by
the organization
as a whole as
distinct from
Skills
the individuals.
Some companies
Shared
perform extraordinary
values
feats with ordinary
people
Those ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members
*
Source:

Footnote
Source

Staff

Systems

Style
The way managers collectively
behave with respect to use of
time, attention and symbolic
actions

The processes and procedures

through which things get done
from day-to-day
104

7S
Unit of measure
The way managers
collectively behave with
respect to use of time,
attention and symbolic
actions

A coherent set of
actions aimed at
gaining a sustainable
advantage over
competition
Strategy

Capabilities possessed by the

organization as a whole as
distinct from the individuals.
Some companies perform
extraordinary feats with
ordinary people

Style

Skills
Shared
values

Staff
The people in the
organization, considered
in terms of corporate
demographics, not
individual personalities

*
Source:

Footnote
Source

Systems
Structure
The organization chart
and accompanying
baggage that show
who reports to whom
and how tasks are both
divided up and integrated

Those ideas of what is right

and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members

The processes and and

procedures through
which things get done
from day-to-day

105

BUSS PORTFOLIO

Medium
Low

Competitive position

High

Unit of measure

Low

Medium

High

Product/market attractiveness
*
Source:

Footnote
Source

106

CHANGE BOARD
Unit of measure

Change
vision

Commitment
Conviction

Courage

Capability
Individual
activity

Enabling
devices

Chief
Executive
Leadership
groups
Down the
line
External
constitution

*
Source:

Footnote
Source

107

DELTA P
Unit of measure

Accurate measurement
of action and results
Clear accountabilities
Early wins

Visible demonstration
of new vision and
values by client
leadership

achieve goals
Agreement on objectives
by line management
Management of highinvolvement process
*
Source:

Footnote
Source

and contribution to act on vision

and action plans

Implementation or
Performance
Measurement

Vision and
Leadership

Action plans sufficient to

Flow of 2-way communications

Peoples understanding, belief

Delta
Problem
Solving
Process

Communications

near implementation
of required structure
and systems

Organizational
Infrastructure
People
Development

Client managers
(particularly middle
management) have
skill to lead program
implementation
Change in actual
behavior
108

MACS
Unit of measure
Industry attractiveness
Competitive position
Restructuring/rationalization opportunities

Value-creation potential in business unit

Taxation/
valuation
differences

*
Source:

Footnote
Source

Natural
owner

Business
unit linkages

One of the
pack

Corporate
center skills

Relative ability to extract value

High

Medium

Low

Retain and
give top
priority

Retain and
give priority

Retain and
manage for
code or
liquidate

Probably
divest

Divest

Divest or
liquidate

109

MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy
Configuration

Systems

Organization

Process
Design

*
Source:

Footnote
Source

Research
Focus
Labor
Policy

Make
vs.
Buy

Product
Design

110

PENTAGON
Unit of measure

5
Restructuring
framework

*
Source:

Footnote
Source

111

PRICE BENEFIT
Unit of measure

Benefit
Competitive
advantage

Competitive
disadvantage
Price

*
Source:

Footnote
Source

112

SMILE CHART
Unit of measure

Appraise performance
and prospects
1
Develop
strategy

Bottom up
action programs
8

2
3

4
Redesign
pivotal jobs

Top down
action programs

6
5

Assess change
readiness

Design the skill

building process
*
Source:

Footnote
Source

113

STRAT GAMEBOARD
Unit of measure

3.

2.

Create and
pursue a unique
advantage

Resegment the
market to create a
1.
niche
Do more and
better of the
same

*
Source:

Footnote
Source

4.
Exploit unique
advantage
industrywide

When to
compete

114

STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1
Budget
planning

Forecast
based
planning

Externally
orientated
planning

Strategic
management

Meet
Predict the Think
Create the
budget and future
strategically future
schedule
Value system
*
Source:

Footnote
Source

115

TREE PRODUCTIVITY
Unit of measure

Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs

Source:

Footnote
Source

Selling rate
Sales
Available selling time
Utilization
Available selling time
Total sales time

Efficiency
Available selling time
Total selling costs

Selling margin
Contribution
Sales

Support leverage
Total sales time
Support costs
Support intensity
Support costs
Total selling costs
116

VALUE CREATION
Unit of measure

Improve core
business
performance

Redeploy
assets

Maximize
shareholder
value
Adopt sound
financing
approach

*
Source:

Footnote
Source

Grow
through
cultural
initiative

Grow through
acquisition
and/or merger

117

VALUE SOURCES
Unit of measure
Industry restructure

Corporate
center skills

Clients relative
ability to extract
value

Internal controller
Shared resources

Linkages
between
business units

Transfer of capability
Vertical integration
Differences in tax position
Real
Existence of non-cases objectives

Financial
ownership fit

Inefficiencies in financial markets

Perceived
Difference in valuation technique

*
Source:

Footnote
Source

118

GANTT10
Unit of measure
<##>
Header

<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>

Text

*
Source:

Footnote
Source

119

GANTT15
Unit of measure
##
Header

##

##

##

##

##

##

##

##

##

##

##

##

##

##

##

Text

*
Source:

Footnote
Source

120

VENN 2
Unit of measure

Text

*
Source:

Footnote
Source

Text

121

VENN 3
Unit of measure

Text

Text

Text

*
Source:

Footnote
Source

122

CONFIDENTIAL

Frequently Used Template

Data Driven

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

AREA
Unit of measure

350
300
250
Label 1

200
150

Label 2

100
50

Label 3

0
1996
*
Source:

Footnote
Source

1997

1998

1999

2000

2001

124

BAR
Unit of measure

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

Footnote
Source

10

125

BAR 2
Unit of measure
Title
Unit of measure

Title
Unit of measure

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

Footnote
Source

10

50

Label 1

40

Label 2

30

Label 3

20

Label 4
Label 5

10

126

BAR BUTTED
Unit of measure

40
50

Label 1

55
30
40

Label 2

50
20

Label 3

30
45
10
25

Label 4

30
5
Label 5

15
25

*
Source:

Footnote
Source

127

BAR STACKED
Unit of measure

Series

Series

Series

50

23

43

Label 1

40

Label 2

30

Label 3
Label 4

20

Label 5 10

*
Source:

Footnote
Source

25
45
65
96

23

000

000

23

000

23

000

23

000

128

BAR STACKED 100%

Unit of measure

Series

Series

Series

45

90

50

000

40

000

Label 1
Label 2
Label 3
Label 4
Label 5

*
Source:

Footnote
Source

20

80

30

70
40

30
60

50

100%=

000

20
50

10

000
000

129

BUBBLE
Unit of measure
Title
Unit of measure
700

600

Label 5
Label 6

500
Label 4

400
300
200

Label 3
Label 2
Label 1

100
0
0
50
Title
Unit of measure
*
Source:

Footnote
Source

100

150

200

250

130

COLUMN
Unit of measure

60
50
40
30
20

Label 1

*
Source:

Footnote
Source

Label 2

Label 3

Label 4

Label 5

131

COLUMN 2
Unit of measure
Title
Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

*
Source:

Footnote
Source

Title
Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

132

COLUMN BUTTED
Unit of measure

80
70
60
50
40
30

40

50

60

70
60

50

40

30

20

Label 1

*
Source:

Footnote
Source

Label 2

Label 3

Label 4

Label 5

133

COLUMN STACKED
Unit of measure
000
000
000
000
000
Series

20

Series

20

Series

20

Series

20
Label 1

*
Source:

Footnote
Source

20
20
20
30
Label 2

20

25
50
40

30
20
40
Label 3

30

20

50

Label 4

20

60

Label 5

134

COLUMN STACKED 100%

Unit of measure

100%=
Series

000

000

000

000

000

20

15

10

10

10

10
15

Series

20

20

10
20

40

20

35
Series

Series

*
Source:

Footnote
Source

30

30

35

40

Label 1

Label 2

Label 3

50

Label 4

60

Label 5

135

COMBO PIE SEGMENT COLUMN

Unit of measure
Title
Unit of measure

Title
Unit of measure
100% = 000

Label 5

10
Label 4

30

Series

30

Series

20

Series

20

Series

10
45 Label 1

Label 3 15

20
Label 2

Label 1
*
Source:

Footnote
Source

136

COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5

250
Label 4

200
150
100

Label 3

50
Label 1

Label 2

*
Source:

Footnote
Source

0
50
Title
Unit of measure

100

150

200

137

DUAL COLUMN LINE

Unit of measure
Title
Unit of measure

Title
Unit of measure

200

1,000
176

180
160

800

150

140

700

120

600

100

100

400

70

60

300

45

40
20

500

85

80

200

30

100

10

0
1990

*
Source:

900

Footnote
Source

1991

1992

1993

1994

1995

1996

1997
138

DUAL LINE
Unit of measure
Title
Unit of measure
200

Title
Unit of measure
1,000

180

900

160

800

140

700

120

600

100

500

80

400

60

300

40

200

20

100

0
1990
*
Source:

Footnote
Source

0
1991

1992

1993

1994

1995

1996

1997
139

LINE
Unit of measure

600
Label 1

500
400

Label 2

300

Label 3

200

Label 4

100
0
1990
*
Source:

Footnote
Source

1991

1992

1993

1994

1995

1996

1997

140

PIE
Unit of measure

Label 5

10
Label 4

10
45

Label 3

Label 1

15

20
Label 2

*
Source:

Footnote
Source

141

PIE 2
Unit of measure

Title
Unit of measure

Label 4

Title
Unit of measure

Label 5

Label 5

10

10
Label 4

10

10

45 Label 1
Label 3 15

Label 3 15

20
Label 2

*
Source:

45 Label 1

Footnote
Source

20
Label 2

142

RANGE HIGH LOW

Unit of measure

250

200

150

100

50

0
1990
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Footnote
Source

1991

1992

1993

1994

1995

1996

1997

143

SCATTER X & Y
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250
200
150
100
50
0
0
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50

100

150

200

144

WATERFALL BAR
Unit of measure

Label 1
Label 2
Label 3
Label 4
Label 5

*
Source:

Footnote
Source

50
25
45
65
185

145

WATERFALL COLUMN
Unit of measure

80
20

20

20
20

Label 1

*
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Footnote
Source

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Label 3

Label 4

Label 5

146

CONFIDENTIAL

Frequently Used Template

Named Objects

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

ARROWS
Unit of measure

*
Source:

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Source

148

DISCLAIMERS CLIENT
Unit of measure

*
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Footnote
Source

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.

149

DISCLAIMERS INTERNAL
Unit of measure

*
Source:

Footnote
Source

This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey & Company
personnel. No part of it may be used, circulated, quoted, or reproduced
for distribution outside McKinsey & Company. If you are not the
intended recipient of this report, you are hereby notified that the use,
circulation, quoting, or reproducing of this report is strictly prohibited
and may be unlawful.

150

DISCLAIMERS PRESENTATION
Unit of measure

*
Source:

Footnote
Source

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

151

LEGENDS
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Legend
Legend
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152

MCKINSEY LOGO
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MOONS

Legend
Legend
Legend

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Low
Medium
High
Low
Medium
High

*
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155

STICKER

STICKER

Unit of measure

ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION

*
Source:

Footnote
Source

156

STICKER OTHER
Unit of measure

DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
CONCEPTUAL
PROPOSED

PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
CONFIDENTIAL
DISCUSSION DRAFT

TO BE COMPLETED
BACKUP
HYPOTHESIS
STRAW MAN
REVISED

DISGUISED
CLIENT EXAMPLE
ROUGH ESTIMATE

*
Source:

Footnote
Source

157

WORLD MAP
Unit of measure

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Footnote
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158

CONFIDENTIAL

Frequently Used Template

Text

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

PPT TABLE 2
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PPT TABLE 3
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PPT TABLE 4
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162

PPT TABLE 5
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Heading

Heading

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Text

Text

Text

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Text

*
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163

PPT TABLE 6
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Text

Text

Text

Text

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Text

*
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164

CONFIDENTIAL

Frequently Used Template

SEO VA

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

Unit of measure

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Text

Text
Text

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Text

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166

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Title

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Text

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167

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EXHIBIT TITLE

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Text

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*
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170

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Title

Text

Text

Text

*
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171

EXHIBIT TITLE
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Text

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172

2 COLUMN

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Text

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*
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175

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Text

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7 COLUMN
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Title

Title

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Title

Title

Title

Text

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Text

Text

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*
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178

8 COLUMN

Text

Text

Text

Text

Text

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Text

Text

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Text

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Text

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Text

Text

*
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Source

179

3-STEP

Text
Text

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Text
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180

4-STEP

Text
Text

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Text

Text

181

5-STEP

Text
Text
Text
Text
Text

Text
Text

Text
Text

Text

Text

182

3 HORIZONTAL
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183

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184

5 HORIZONTAL
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Text
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Text

Text
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185

4-STEP
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188

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189

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190

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Text

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191

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Header

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192

FLOW 5
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Text

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Header

Text

193

FLOW 5 TITLE
Unit of measure

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Text

*
Source:

Text

Footnote
Source

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Text

Header

Text

Header

Text

Header

Text

194

HORIZONTAL FLOW 3
Unit of measure
Title
Text

Text

Text
Text

Text
Text

*
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Source

195

HORIZONTAL FLOW 4
Unit of measure
Title
Text

Text

Text
Text

Text
Text

Text
Text

*
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Source

196

HORIZONTAL FLOW 5
Unit of measure

Text

Text

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

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Source

197

HORIZONTAL FLOW 6
Unit of measure

Text

Text

Text

Text

Text

Text

*
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Source

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

198

HORIZONTAL FLOW 7
Unit of measure
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Text

Text

Text

Text

Text

Text

*
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Source

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

199

FLOW WITH SHOCK 1

Unit of measure

Title

Text

*
Source:

Footnote
Source

Header

Text

Header

Text

Header

Text

200

FLOW WITH SHOCK 2

Unit of measure

Header

Text

Text

*
Source:

Header

Header

Title

Text

Text

Text

Text

Text

Text

Text

Text

Footnote
Source

201

FLOW WITH 3 COLUMN

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

202

FLOW WITH 2 COLUMN

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

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203

SQUARE FLOW
Unit of measure

Text
Text

Text
Text

*
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Source

Text
Text

Text
Text

204

FRAMEWORK
Unit of measure

*
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Source

Text
Text

Text
Text

Text
Text

Text
Text

205

Unit of measure

Title

Text

*
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Footnote
Source

Title

Text

206

Unit of measure

*
Source:

Title

Title

Text

Text

Footnote
Source

207

Unit of measure
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Title

Text

Text

Title

Title

Text

Text

*
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Footnote
Source

208

Title

Title

Text

Text

xxxxx
Title

Title

Text

Text

209

Unit of measure

Title

Title

Title

*
Source:

Footnote
Source

210

Unit of measure

Title

Title

Text

Text

Title

*
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Footnote
Source

211

Unit of measure

Text
Text

Text

Text

Text

*
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Footnote
Source

Text

Text

212

Unit of measure

Text
Text

Text

Text
Text

Text

Text

Text

Text
Text

*
Source:

Footnote
Source

Text

213

SCP

External
shock

xxxx

*
Source:

S tructure

xxx

Footnote
Source

C onduct

xxxx

P erformance

xxxx

214

Unit of measure

Text

Text

Text

Text

Text

Text

Text

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Text

Text

Text

Text

Text

Text

*
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215

Unit of measure
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Text

Text

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Text

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Text

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Text

Text

*
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216

Unit of measure
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Text

Text

Text

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Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
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Footnote
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217

Unit of measure
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Text

Title

Title

Title

Title

Title

Text

Text

Text

Text

Text

*
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Source

218

Unit of measure

Text

Text

Text
Text
Text

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Text
Text
Text

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Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text

*
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Footnote
Source

219

Unit of measure
Title

Text

Text

Text

Text

Text
Text

Text

Text

Text
*
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Footnote
Source

220

Title

Title

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
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Footnote
Source

221

TEAM STRUCTURE
Title

Title

Client

McKinsey

Expert group

*
Source:

Footnote
Source

222

Unit of measure

Text

Text

*
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223

Unit of measure

Text

Text

Text

Text

Text

*
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224

Unit of measure

Title

Title
Text

Title
Text

Title
Text

Title
Title

*
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Footnote
Source

225

Unit of measure

Title

Title
Text

Title
Text

Title
Text

Title
Text

Title
Title

*
Source:

Footnote
Source

226

Title

Title
Text

Title
Text

Title
Text

Title

227

Unit of measure
Text
Text
Text
Text

*
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Footnote
Source

228

Title

Sub title

Sub title

Risk management

229

Unit of measure

Text

Text

Text

*
Source:

Text

Footnote
Source

Text

Text

Text

Text

230

CYCLE 2
Unit of measure

Text

Text
Text

*
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Source

Text

231

CYCLE 2
Unit of measure

Text

Text
Text

*
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Source

Text

232

CYCLE 3
Unit of measure

Text

Text

Text

Text

Text
Text

*
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233

CYCLE 3
Unit of measure

Text

Text

Text

Text

Text
Text

*
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Source

234

CYCLE 4
Unit of measure

Text

Text

Text
Text

Text

Text
Text
Text

*
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Source

235

CYCLE 4
Unit of measure

Text

Text

Text
Text

Text

Text
Text
Text

*
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236

CYCLE 5
Unit of measure

Text

Text

Text
Text

Text
Text

Text
Text
Text

Text

*
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237

CYCLE 5
Unit of measure

Text

Text

Text
Text

Text
Text

Text
Text
Text

Text

*
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Footnote
Source

238

CYCLE 6
Unit of measure

Text

Text

Text

Text

Text

Text
Text
Text

Text

Text

Text

Text

*
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Source

239

CYCLE 6
Unit of measure

Text

Text

Text

Text

Text

Text
Text
Text

Text

Text

Text

Text

*
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240

FORCES AT WORK
Unit of measure
Text
Text

Text
Text

Text
Text
Text
Text

Text
Text

*
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Source

241

2 BY 2 MATRIX
Unit of measure

Text

High

Text

Text

Text

Text

Low
High

Low
Text

*
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Footnote
Source

242

2 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Low

Text

High

Text

Low

Medium

High

Text
*
Source:

Footnote
Source

243

3 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Medium
Low

Text

High

Text

Low

Medium

High

Text
*
Source:

Footnote
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244

4 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Medium
Low

Text

High

Text

Text
*
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Footnote
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245

4 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text
*
Source:

Footnote
Source

246

STUDY OBJECTIVE
Unit of measure

Text

Text

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Source

Text

Text

Text

247

LEVEL 03
Unit of measure

Text
Text

Text
Text

Text
Text

*
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248

LEVEL 04
Unit of measure

Text
Text

Text
Text

Text
Text

Text
Text

*
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249

LEVEL 09
Unit of measure

Text
Text
Text
Text
Text
Text
Text
Text
Text

*
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Footnote
Source

Text
Text
Text
Text
Text
Text
Text
Text
Text

250

STICKER AND OTHERS

EXAMPLE

BACK UP REVISED

ESTIMATE

TENTATIVE

PROPOSED

HYPOTHESIS

CONCEPTUAL

ILLUSTRATIVE

PRELIMINARY

CONFIDENTIAL

ROUGH ESTIMATE

STICKER AUTOMAKER
EXAMPLE

BACK UP

REVISED

ESTIMATE TENTATIVE HYPOTHESIS

PROPOSED CONCEPTUAL ILLUSTRATIVE
CONFIDENTIAL

PRELIMINARY

ROUGH ESTIMATE

VERY PRELIMINARY

VERY PRELIMINARY

TO BE COMPLETED

WORK IN PROGRESS

ONLY FOR DISCUSSION

TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS

251

High
Medium
Low

252

STICKER AND OTHERS

Text

Text

Text

253

MAPS

254