Broadcastin

g Adda
Reach
Annimation
Flix
Zapak.com ADDA ND Studio
OYE
92.7 FM Broadcastin
Live g
Pictures Cinemas
Events Street
Music &
Synergy
Video
 The BIG Logo
1. Company Profile The bold typeface of the BIG logo is a
° About Reliance reflection of it’s strength and simplicity.
° Entertainment The strength comes from innovation
° Vision and resolve to be the leading home
2. Products entertainment and infotainment
° Internet & New platform in the country.
Media
° Film Entertaiment
° Braodcasting
“We will think bigger. We will
3. Marketing
Strategies think faster. But, most important
° Model1 of all, we will think better – to
° Model2 stay ahead of competition
° Marketing Mix and of our times”
° Holistic Marketing - Anil Dhirubhai Ambani,
° Marketing Task CEO of Big Entertainment
4. SWOT Analysis
 BIG Entertainment
1. Company Profile Reliance Big Entertainment has evolved
° About Reliance out of the group’s vision of meeting
° Entertainment young India's aspirations and assuming a
° Vision leadership position in communications,
2. Products media and entertainment. The company
° Internet & New strives to create converged services and
Media platforms for masses to access
° Film Entertaiment innovative, cutting-edge content. Key
° Braodcasting content initiatives include production and
3. Marketing strategic collaboration in areas such as
Strategies gaming, movies, animation, music,
° Model1
broadcast, DTH and user-generated
° Model2 content, amongst others.
° Marketing Mix
° Holistic Marketing
° Marketing Task
 BIG Vision
1. Company Profile
° About Reliance “We will leverage our strengths to
° Entertainment execute complex global-scale projects to
° Vision facilitate leading-edge entertainment and
2. Products media services affordable to all individual
° Internet & New consumers and businesses in India.
Media We will offer unparalleled value to create
° Film Entertaiment customer delight and enhance business
° Braodcasting productivity. We will also generate value
3. Marketing for our capabilities beyond Indian borders
Strategies and enable millions of India's knowledge
° Model1 workers to deliver their services
° Model2 globally.”
° Marketing Mix
° Holistic Marketing
° Marketing Task
 BIG Internet & New Media
1. Company Profile
° About Reliance BigFlix.com
° Entertainment
° Vision
2. Products  BIGADDA.com
° Internet & New
Media
° Film Entertaiment
 Zapak
° Braodcasting
3. Marketing  Jump Games
Strategies
° Model1
° Model2
° Marketing Mix
° Holistic Marketing
° Marketing Task
 BIG Film Entertainment
1. Company Profile Reliance BIG Pictures
° About Reliance
° Entertainment   BIG Cinemas
° Vision
2. Products   Reliance MediaWorks
° Internet & New
Media   BIG Animation
° Film
Entertaiment
° Braodcasting   BIG Music & Video
3. Marketing
Strategies   BIG ND Studio
° Model1
° Model2   BIG Synergy
° Marketing Mix
° Holistic Marketing   BIGOYE.com
° Marketing Task
 BIG Broadcasting
1. Company Profile BIG 92.7 FM
° About Reliance
° Entertainment  BIG Broadcasting
° Vision
2. Products   Others
° Internet & New
Media     -  BIG Street
° Film Entertaiment
° Braodcasting     -  BIG Live
3. Marketing
Strategies     -  BIG Reach
° Model1
° Model2     -  BIG Events
° Marketing Mix
° Holistic Marketing
° Marketing Task
 BIG marketing Strategies
1. Company Profile
° About Reliance GOODS
SERVICES
° Entertainment EVENTS
° Vision Information
2. Products
° Internet & New
Media
Money
° Film Entertaiment
MARKETER MARKET INDUSTRY
° Braodcasting
Goods/
3. Marketing Services
Strategies
° Model1 communication
INFORMATION
° Model2 ORGANIZATIONS
° Marketing Mix PROPERTIES
° Holistic Marketing PERSONS
EXPERIENCES
° Marketing Task
 BIG marketing Strategies
1. Company Profile  Needs Wants
° About Reliance Demands
° Entertainment Needs are the basic human requirements become a
° Vision wants and Demands are wants for specific product.

2. Products  Market Positioning Target Market

° Internet & New Segmentation
Media Identifying the market segmentation , present the
° Film Entertaiment target market and firm develop a market positioning.
° Braodcasting  Offering Brands
3. Marketing A brand is an offering from a known source.
Strategies Value
° Model1  Offering
° Model2
Satisfaction
° Marketing Mix
Offering will be successful if it delivers value and
° Holistic Marketing satisfaction
° Marketing Task
 BIG marketing Strategies
1. Company Profile Marketing Channels
° About Reliance To reach the target market, the
° Entertainment marketer uses the marketing channels to
° Vision deliver and receive messages from the target
2. Products buyers.
° Internet & New Supply Chain
Media
° Film Entertaiment The Supply chain is a longer channel
° Braodcasting stretching from raw materials to components
to final products that are carried to final buyer.
3. Marketing
Strategies Competition
° Model1 Competition includes all the actual and
° Model2 potential rival offerings and substitute a buyer
° Marketing Mix might consider.
° Holistic Marketing Marketing Environment
° Marketing Task Marketing Environment consists of the
task environment and the broad environment
 BIG marketing Strategies
1. Company Profile
° About Reliance
° Entertainment
° Vision Marketing
2. Products Mix
° Internet & New
Media
° Film Entertaiment
° Braodcasting
3. Marketing
Strategies
° Model1
° Model2 P roduct P rice P romotion P lace
° Marketing Mix
° Holistic Marketing
° Marketing Task
 BIG marketing Strategies
1. Company Profile Product
Communications &
° About Reliance
° Entertainment Service
° s
Vision Integrate
2. Products d Channels
° Internet & New Marketing
Media
° Film Entertaiment Holistic
° Braodcasting Marketing
3. Marketing
Strategies Relationshi
° Model1
° Model2
p Partners
° Marketing Mix Marketing
° Holistic
Customers Channels
Marketing
° Marketing Task
 BIG marketing management tasks
1. Company Profile Developing Marketing Strategies and
° About Reliance
Plans
° Entertainment
° Vision Capturing Marketing Insights
2. Products
° Internet & New Connecting with Customers
Media
° Film Entertaiment
° Building Strong Brands
Braodcasting
3. Marketing
Strategies Shaping the Market Offerings
° Model1
° Model2 Delivering Value
° Marketing Mix
° Holistic Marketing Communicating Value
° Marketing Task
4. SWOT Analysis Creating Long-Term Growth
1. Company Profile
BIG SWOT analysis
Strengths:
° About Reliance ➢ Price competitiveness ➢ Reliance Entertainment
° Entertainment is able to respond very quickly as we have no red
° Vision tape ➢ Reliance Entertainment is able to give really
2. Products good customer care.
° Internet & New Weaknesses:
Media ➢ New entrant in the market which is dominated
° Film Entertaiment by big brand names like TATA group, PVR cinemas,
° Braodcasting Star group etc. ➢ Company has a small staff with a
shallow skills base in many areas
3. Marketing
Strategies Opportunities:
° Model1 ➢ The competitors may be slow to adopt new
technologies.
° Model2
Threats:
° Marketing Mix ➢ A small change in focus of a large competitor is a
° Holistic Marketing threat for the market position.
° Marketing Task
4. SWOT Analysis
 BIG HR Activities
HR Planning
Job analysis and design
Recruitment and selection
Orientation and placement
Employement

Training and development

Performance Appraisal and Job
evaluation
Employee and executive remuneration
Employee Motivation
Employee Welfare
 BIG HR Structure
PRESIDENT
HR
CEO
Employement

CORPORATE ENTITY
HR HR

CIRCLE
HR