Genre in Film

Posters
LO: How do film posters reflect genre?

HOW DO POSTERS ATTRACT TARGET

AUDIENCES?
FOR EACH OF THE FOLLOWING POSTERS, EXPLAIN
WHO YOU THINK THE T.A. MIGHT BE
(age/gender/interests) and explain your thoughts

Look Familiar?

Look Familiar?
LO: How do film posters reflect genre?

Genre
Look at this poster
closely. Can you identify
the Genre of the film
being promoted?
How important is it for
distributors to convey the
genre of the film to the
audience? Why is it
important?
your brain has been finely
tuned to interpret images
and words & to make sense
of them to construct a
LO:
How
do film
sense of
the
genre
and posters reflect genre?

Genre
Look at this poster closely.
Can you identify the Genre
of the film being promoted?
How important is it for
distributors to convey
the genre of the film to
the audience? Why is it
important?
your brain has been finely
tuned to interpret images
and words & to make sense
of them to construct a
sense of the genre and
LO:ofHow
film posters reflect genre?
narrative
the do
film

Genre
Look at this poster closely.
Can you identify the Genre
of the film being promoted?
How important is it for
distributors to convey the
genre of the film to the
audience? Why is it
important?
your brain has been
finely tuned to interpret
images and words & to
make sense of them to
construct a sense of the
do film posters
reflect genre?
genre LO:
andHow
narrative
of

THE FIRST THING YOUR

BRAIN DOES IS IDENTIFY
WHAT IS IN THE POSTER.
WE SAY The poster denotes
A WOMAN IN A BIKINI LYING
ON AN INFLATABLE WITH
HER HAND IN THE WATER.
1. LABEL THE POSTER
WITH
EVERYTHING
IT
DENOTES.
LO: How do film posters reflect genre?

DESCRIBE
WHAT
THE
CONNOTATIONS (MEANINGS) OF
THE
IMAGES/COLOURS/WORDS
COULD BE
WE SAY The image of the lady
connotes that SHE IS RELAXED
AND
ENJOYING
HERSELF
HOWEVER IT ALSO CONNOTES
THAT
SHE
IS
VULNERABLE
BECAUSE SHE CANNOT SEE
WHAT IS BENEATH HER & THE
INFLATABLE WOULDNT OFFER
MUCH PROTECTION.
2. FOR EACH LABEL, ADD A
DESCRIPTION
THAT
DISCUSSES
THE
LO: How do
posters
CONNOTATIONS
OFfilm
WHAT
IS reflect genre?

LO: How do film posters reflect genre?

Putting the pieces together

By labeling the poster
with what you can see
and what the images
might mean, you are able
to describe the narrative
of the story.
Sum up, in no more than
50 words, the narrative of
the film!

LO: How do film posters reflect genre?

Putting the pieces together

By labeling the poster with
what you can see and what
the images might mean, you
are able to describe the
narrative of the story.
Sum up, in no more than 50
words, the narrative of the
film!
Now, add a second paragraph
explaining what genre you
think the film will be, giving
examples from the poster to
support your answer

LO: How do film posters reflect genre?

Horror Genre
Films belonging to the
Horror genre have codes
and conventions that are
typical.
for example: darkness is
often a code for evil; an
isolated setting is often
featured in the story.
Make a list of as many
horror genre
convention as you can
LO: How do film posters reflect genre?

Horror Genre Conventions

Blood

Death
Killing
Villain
Victims

Weapons
Darkness
Storms
Chase Sequences
Gore

Haunted Houses and

Isolated Settings

Violence

Monsters

Screams

Evil

Ghosts
LO: How do film posters reflect genre?

HOW ARE THESE POSTERS TYPICAL OF THE FILM

POSTER GENRE?
LO: How do film posters reflect genre?

Film Poster Analysis

Who do you think the target
audience for this poster is
(gender/age)?why?
What type of film poster is
this? (teaser/classic)?
What genre might a reader
expect? what clues suggest
this?
Can you, as a reader, piece
together the narrative of the
film from the clues in the film
poster?

LO: How do film posters reflect genre?

Film Poster 2

Who do you think the

target audience for this
poster is (gender/age)?
why?
What type of film poster is
this? (teaser/classic)?
What genre might a
reader expect? what clues
suggest this?
Can you, as a reader,
piece together the
narrative of the film from
the clues in the film
LO: How do film posters reflect genre?
poster?

Analyse the posters

FIRST label the posters with
Film poster conventions e.g.
release date
second denote the posters
(label what you can see)
finally add comments
explaining the connotations of
what you have denoted
e.g The tagline Evil has a
destiny might tell an
audience that........

LO: How do film posters reflect genre?

Poster/trailer Comparison
What can we learn
from the trailer?
What information is
the same of the
poster?
Halloween
LO: How do film posters reflect genre?