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AMEX
- Card Holder-Profile
- Merchant - Profile
- Usage Data
AMEX
-Employees - Profile
- Data Analysis
- Data Innovation
- Data Support
BLUEWORKS
@ One Horizon
AMEX
- Brand
- Positioning
- Card (Product)
- Services
Design Form is the tangible manifestation of Amex Brand Services..Card Holder Lifestyle.
form
Amex services
Amex Card
Amex Travel
Amex Lounges
Amex Merchant
Entertainment,
Recreation
& Lifestyle
Design Feel the creative design elements will reflect and connect the environment to Data Sciences
feel
Binary Code
Fracta
ls
Digital Circuits
function
Destinations -Work & Play
Binary Code
Work ,
Interact
& Collaborate
Relax,
Play,
Relate,
Connect
Digital Circuits
3rd floor
layout plan
collaboration
hu
b
st.
ge
n
lad
breakout
collaboration
ts
ies
AHU
collaboration
medical
room
meeting &
focus room
sto
e r
breakout
touch down
collaboration
st.
h/c
entr
y
gents
collaboratio
n
meeting
rooms
receptio
n
stor
e
AHU
ladies
collaboration &
meeting
board room
batt.
mothers room
hu
b
silence zone
stor
change
e
stor
room e
ups
room
BMS
comms.
room
transport
control /
helpdesk
telepresence
room
4th floor
layout plan
open office
boardroom
telepresence room
meeting room
copier &
recycle
AHU
elec.
stor
e
stor
e
ladies
h/c
entry
ladies
hu
b
gents
breakout
collaborations
collaborations
meeting rooms
elec.
collaboration
meeting rooms
screens
touchdown area
breakout,
collaborations,
focus & meeting rooms
loose furniture
boardroom
open office
5th floor
telepresence room
layout plan
meeting room
collaboration
meeting rooms
hu
b
copier &
recycle
AHU
h/c
stor
e
stor
e
ladies
entry
gents
ladies
breakout
collaboration
elec.
collaboration
meeting rooms
breakout, collaboration,
focus & meeting rooms
screens
loose furniture
2nd floor
training room
recreation
cafeteria
AHU
coffee shop
maker space
collaboratio
n
meeting
rooms
open
office
entry
tech. concierge
layout plan
3rd floor
layout plan
collaboration
hu
b
st.
ge
n
lad
breakout
collaboration
ts
ies
AHU
collaboration
medical
room
meeting &
focus room
sto
e r
breakout
touch down
collaboration
st.
h/c
entr
y
gents
collaboratio
n
meeting
rooms
receptio
n
stor
e
AHU
ladies
collaboration &
meeting
board room
batt.
mothers room
hu
b
silence zone
stor
change
e
stor
room e
ups
room
BMS
comms.
room
transport
control /
helpdesk
telepresence
room
board room
collaboration
3F_Isometric view
collaboration
reception
breakout
breakout
collaboration
collaboration
concepts
3F_Isometric view
concepts
3F_Isometric view
concepts
3F_Isometric view
concepts
3F_Collaboration
concepts
lift lobby
lift lobby
concepts
reception
concepts
reception
concepts
3F_breakout -01
concepts
3F_Collaboration
concepts
3F_Collaboration
concepts
3F_Collaboration
concepts
3F_Collaboration
concepts
3F_breakout -02
concepts
3F_collaboration
concepts
4th floor
layout plan
open office
boardroom
telepresence room
meeting room
copier &
recycle
AHU
elec.
stor
e
stor
e
ladies
h/c
entry
ladies
hu
b
gents
breakout
collaborations
collaborations
meeting rooms
elec.
collaboration
meeting rooms
screens
touchdown area
breakout,
collaborations,
focus & meeting rooms
loose furniture
4F_Isometric view
concepts
concepts
4F_Collaborations
concepts
4F_breakout
concepts
5F_breakout
concepts
2nd floor
training room
recreation
cafeteria
AHU
coffee shop
maker space
collaboratio
n
meeting
rooms
open
office
entry
tech. concierge
layout plan
2F_Isometric View
concepts
2F_community space
concepts
2F_Cafe
concepts
2F_Cafe
concepts
option 02
shaw
carpets
option 03
milliken
concepts
main carpet
2
work area
Thank you!