AIAIMS

PRESENTS:
BABY SOAP COMPANY
TEAM MEMBERS:

AVAIZ KHAN
QAZI MUSTAFIZUL HAQUE
OWASE QURESHI
SADDAM HUSSAIN
#48
AFFAN SAMNAKE
ARIBA SHAIKH
RUKHSAR SHAIKH
ALI SHAIKH
#66

#17
#44
#46
#49
#54
#60

SALES MANAGEMENT OF
BABY SOAP JOYZ
ENJOYMENT LIES,WHERE JOYZ
FLIES

SALES MANAGEMENT OF JOYZ

In this presentation well show
you; the marketing strategy,
financial aspects, promotional
activity to be carried out as a part of
sales management, we will also
mention advertisement well use,
and the places everyone can catch
our product, and finally we will see
the implementation of the sales
activity

The purpose of this project?

More
knowledge
about
marketing.

How to use
publicy
the right way.

working in
teams

Market Strategy: Joyz

mission

JOYZ Social Mission is to help encourage children to

Develop a healthy attitude towards their livelihood.

To develop a positive impact on parents mindset
Towards the brand.

Market Strategy: JOYZ

marketing objective

JOYZ Soap awareness

Children consumer awareness
Create Twitter activity & other social

media
Gain shelf space at retail outlets
Promotion through visual
merchandising

Push strategy

Market Summary: JOYZ

market needs

High quality products

Products that can enhance their health and well being

Affordable price

Availability

Marketing Mix: JOYZ

product

Ingredients

Purpose

Sodium

Moisturizing Agent

Sodium palm

Cleansing Agent

Glycerin

Moisturizing Agent

Titanium dioxide

Whitening Agent

Water

Dissolving oxidizers

Aloe Vera

Freshening the skin

Fragrance

Refreshing smell

Marketing Mix: JOYZ

price

Joyz soap (75g):Rs.55

Joyz soap (150g):Rs.100

MARKETS
L SHOPS

Marketing Mix: JOYZ

place

Different promotional channels

EVENTS IN MALLS

CONTESTS IN
SCHOOLS

VISUAL
MERCHANDISE

STRONG
DISTRIBUTION
NETWORK

The companys goal

Our
compan
y
joyz

kids
audience

Our brand new

product.
Soft and
glowing
skin, lock in
moisture

Market Strategy: Joyz

financial objective

Increase sales of JOYZ BABY SOAP

Create dialogue, debate, and discussion

about the true meaning of organic product

and its usage
Increase footfall in malls by conducting
various events for kids and distribute free
samples
Purchase of point displays
To allocate the resource for above objective

JOYZ CO.
President
OWASE QURESHI
VICE President
RUKHSAR SHAIKH

Sales
Manager

saddam

Marketing

affan

HUMAN
RESOSURCE
S

ariba

Administrative
area

ali

Financial
aspecTs

Avaiz

PUBLIC
RELATIONSHIPS

qazi

Marketing
The
poster

Brochure

Shape of
soap

Market Strategy: Joyz

target market

Children 6-12 years old

High income groups

Upper middle class

THANK YOU