LEARNING OBJECTIVE

To analyse the representation of

regional identity through different
media texts.
To consider why those representations
are constructed (GAP: genre, audience
and purpose).

London

Brainstorm London in the

media
What are the different
representations?

Its a diverse place

RTV: Made in Chelsea

Modern Drama: Top Boy

Classic Drama

Online Drama: E20

Online Drama: The Cut

TV/Film Drama

Film: Notting Hill

Film: Mary Poppins

Film

Comedy: Twenty Twelve

Soap: Eastenders

Music video

Music video

News: London Riots

Celebrity: Royal Wedding

Sport: Olympics

Economics

Politics

Fashion

Representation 1:
dangerous
Recycle your knowledge!
Top Boy (C4 drama) trailer?
(Representation of ethnicity).
http://www.youtube.com/watch?v=QeIEogaPLr
0
Attack the Block (action/comedy/sci-fi) film?
(Representation of teens).
http://www.youtube.com/watch?v=cD0gm7dH
KKc
London Riots news article?
(Representation of events).

TEXT 1 - TOPBOY
Dominant representation of London represented as an dangerous,
urban place
Montage of establishing shots depict the mise-en-scene of the
Summerhouse neighbourhood as an undesirable place (the frameworks
of the buildings connote prison like bars)
Visual codes consist of drugs, a black man carrying a knife and a black
person abducted, which together construct an iconography of crime
(Alvarado black people represented as dangerous and pitied)
Technical codes: tracking shot of a boy getting chased by a villain honing
in on his target, London as a dangerous place + zoomed in shots of the
drug dealer protagonist to position him as an intimidating character
Audio codes: the grime/electronic music connotes an exotic sound which
suggests this region of London is multicultural
Protagonist: I havent got nothing else to be except this no future
aspirations for people living in this urban region of London

REPRESENTATION 2: POSH
TEXT 2 - MADE IN CHELSEA POSTER

REPRESENTATION 2: POSH
TEXT 2 - MADE IN CHELSEA POSTER
Scripted RTV show (for E4).
Filmed in Knightsbridge (thats where
Harrods is).

TEXT 2 MADE IN CHELSEA

POSTER
Alternative representation of London as affluent and
wealthy
Wide shot of cast in an opulent Mise-en-scene
Connotations of Tudor like dcor with the mahogany wooden wall
frame and chandeliers lights
Cast depicted as people of high social status, due to their distinct
body poses connoting royalty
Dress code of female subjects in grand ball dresses, men are
dressed in smart suites and are well groomed
Low key lighting edited on poster to make the cast stand aloof
from the dark mahogany walls
The cast are positioned with a direct mode of address, who are
framed to appear seemingly arrogant through their facial
emotions and body stance

OTHER POSTER

REPRESENTATION 3: PATRIOTIC,
ROYALIST, TRADITIONAL
Text 3: The Olympics Opening Ceremony (not all 3
hours!).
James Bond and the Queen.
http://www.youtube.com/watch?v=1AS-dCdYZbo

REGION 2

Cornwall

REPRESENTATION 1: PICTURESQUE &

DESIRABLE
TEXT 1: VISIT CORNWALL WEBSITE

TEXT 1: VISIT CORNWALL TOURISM

WEBSITE
Dominant representation of Cornwall represented as picturesque and
a desirable place
Main Image: establishing shot of nuclear family sitting on a hill overlooking
beautiful scenery, with accompanied text: sheltered + peaceful tranquil
estuaries, which anchors viewers interpretations of Cornwall immediately on
homepage
Colour scheme: of the hyperlink option on the toolbar (turquoise, pink, sky
blue, lime green and purple all connote happiness through bright colours)
Narrative codes: Images under surfers paradise hyperlink are constructed
in a state of constant equilibrium, with medium shots of surfers smiling and
enjoying the waves Cornwall has to offer
Under hyperlink About Cornwall (Information, audiences uses and
gratifications - Blumer and Katz), is the text A love affair that lasts a lifetime
underneath an establishing shot of a spectacular sunny beach in Cornwall
Videos: plethora of videos showcasing the best of Cornwall, including the
Fowey Festival, and Cornish Spring Gardens

REPRESENTATION 2: A BIT WEIRD!

TEXT 2: WILD WEST BBC TV SERIES

http://www.youtube.
com/watch?v=N4AEHEv
hPxA

http://www.youtube.com/wa
tch?v=mkWD8RgpJ1s

TEXT 2: WILD WEST BBC TV

SERIES
Alternative representation of Cornwall: represents Cornish people as
crazy, odd and unintelligent
Mary (Dawn French) dialogue: Do you want me to pierce her to death
Close-Up shot of Mary with a gun, shooting directly at the camera with a faded
in edit, with her dialogue: anyone move, Ill put a ring in your nipple
Medium shot if Mary licking batteries and putting them back in the box in their
convenience store (frames her as an odd character, and shops in Cornwall as
unhygienic) This shot comes straight after an establishing shot a hill in
Cornwall, to anchor the representation of place that the convenience store is
Cornish
Wide shot of Mary when she violently hits her friend Angela (Catherine Tate),
which is accepted as if its a normal routine action
What begins with Z, yoghurt? Marys dialogue
Audio codes: western styled music is used to frame the barman as a cowboy
like character (Iconography of his gun, sideburns and shirt)
Visual codes: barman slides the pint of beer across the bar for it to then
smash of the side, frames him as being inept
http://www.youtube.com/watch?v=riNpxKVstpQ

REPRESENTATION 3: INVADED AND SPOILT BY TOURISTS

TEXT 3: GUARDIAN NEWS ARTICLE
http://www.theg
uardian.com/soc
iety/2009/jul/1
2/alcohol-binge
-drinking-under
age-newquay

http://www.theg
uardian.com/soc
iety/2010/may/1
6/newquay-cornw
all-police-teen
agers

TEXT 3: THE GUARDIAN NEWS ARTICLE

Alternative representation of Cornwall: represents
Cornwall as a dangerous place which consists of
encouraging binge-drinking (leading to deaths)
Headline: Teenage tragedies cast shadow as
Newquays drink culture takes toll
Main image: medium shot of teenagers partying in
fancy dress (seemingly equilibrium)
Text anchors meaning: Why do we come to
Newquay? To get wasted; to get lashed (Gemma)
We come here to drink (Kate) throwing her arms in
the air and laughing as the rain hammered down,
drenching her

INAPPROPRIATE BEHAVIOUR
http://www.theguardian.com/uk/2012/sep/28/mank
ini-ban-newquay-crime-stag-parties

AND EVEN IN THE STORMS...

http://www.bbc.co.uk/news/uk-england-cornwall25602947

London

STARTER: MATCH UP

Essex

DANGERO
US
POSH

The cast are positioned with a

direct mode of address, who are
framed to appear seemingly arrogant
through their facial emotions and
body stance

Montage of
establishing shots
depict the mise-enscene of the
Summerhouse
neighbourhood as an
undesirable place (the
frameworks of the
buildings connote prison
like bars)

WHY????

NATIONAL IDENTITY
Starter:
Using the sheets, write an intro for a
representation question based on National
Identity.

BRAZIL
5 mins
Stereotypes of Brazil and Brazilian people?

Where have your stereotypes come from?

BRAZIL/BRAZILIANS
body-centric; party animals; impulsive; self-important;
most women are super-models, most men are gay or
macho; always late; carnivals addicts; soccer/ football
and coffee lovers; criminals and robbers; lazy/manana
attitude; bean and meat eaters; beach and sunworshipers; bikini (called: dental floss here) inventors;
active; inventive and constructive people; always
trying to outwit government and regulations;
impossibly favor-oriented; family- and communityoriented, good at football, poor (favela), religious,
Jungle (Amazon), beautiful landscapes, samba

DOH! RIO BLAMES IT ON THE SIMPSONS (2002)

THE BRAZILIAN PRESIDENT, FERNANDO HENRIQUE

CARDOSO, "BROUGHT A DISTORTED VISION OF
BRAZILIAN REALITY".
It follows the family from their home in Springfield to
Rio to look for a poor orphan that Lisa is sponsoring.
The cartoon characters found that Rio de Janeiro is a
city where all men are bisexual, where fearsome
monkeys roam the streets, and tourists are
kidnapped by taxi drivers and mugged by children.
Rio has severe social problems and high levels of
violence, although these are generally restricted to
certain areas. Attacks on tourists are rare and no one
has ever been attacked by a monkey on Copacabana.

EFFECT OF NEGATIVE STEREOTYPES

The Simpsons, one of the most popular current comedy
shows in the world, has played on national
stereotypes several times in the past.
Unfortunately, the Rio tourist board did not see the funny
side of the Satire and was preparing to sue the
producers, Fox, for damage to its international image and
loss of revenue.
The tourist board said it could take a joke - but that the
episode went too far and undermined an 18m
(12.5m) advertising campaign to attract visitors to the
city.

CASE STUDY 1: "THE WORLD MEETS IN

BRAZIL. COME CELEBRATE LIFE,"
The campaign has been created by the Ministry of
Tourism and Embratur (the Brazilian Tourism
Board)
Aim of tourist board?
To promote Brazil as the host of major sporting
events, including the 2014 FIFA World Cup and
the Rio 2016 Olympic and Paralympic Games.

THEORIES
Use the handout and extract theories.quotes

 How is Brazil represented in this campaign?

Evidence?
Describe rep? Steotypical/ dominant/ moden/
traditional
Why?

CASE STUDY 2: NIKE FOOTBALL: DARE TO BE

BRAZILIAN

https://www.youtube.com/watch?v= 2bfP3TZHUzY
1 Dec 2013
Davide Grasso, chief marketing officer at Nike, says the advert
celebrates the teams unique style of play as players who
improvise, dare and modify their technique.
He adds: [Brazils] unique brand of phenomenal football
is an inspiration to Nike and athletes around the world, and we
are celebrating that unique style of play with this new
campaign.
Neymar plays like a kid; Luiz runs over the competition;
Silva dominates the penalty box; Bernard is the fleetfooted midfielder in a land of giants; and Paulinho is the
responsible one.

 creatively canvassing the best and most fearsome traits

It opens with the players preparing for kick-off singing

the Brazilian national anthem. Iconic flags.
Luiz is depicted as a giant superhero, running over his
competition in a stunning animation captured by
Brazilian cartoonist Rafael Grampa (intertextuality).
the footage flips from the pitch to Thiago's world, shot in
a gangster-noir style. He is 'The Godfather' of the
penalty box, and steals the ball from his opponent.
Manager Luis Felipe Scolari, famed for his fatherly style
of management, is shown shouting instructions to a
team of four-year-old's, when Luiz transforms from a lost
little boy into an all-action giant ("David vs Goliath"
scene) who clears the ball spectacularly off the goalline.

ETHNICITY (BRAZILIAN)
Alvarado (1987) Dangerous, exotic,
comedian, pitied (4 ways)

CITY OF GOD, GUNS & GANGS (2011)

Vanguard correspondent Mariana van Zeller investigates
Brazil's controversial new plan to wipe out crime, and the
criminals themselves, from Rio de Janeiro's favelas before
the country hosts the 2014 World Cup and 2016 Olympics.
We go into the heart of a crack den, embed with special
forces soldiers on shoot to kill missions, and even interview
the traffickers themselves, who aren't going out without a
fight.

DOCUMENTARY
. The Scot John Grierson (1898-1972) is regarded as the founder of
the documentary movement in Britain
Grierson defined documentary as
the creative treatment of actuality
Q. What is meant by actuality?
Q. Think of the phrase creative treatment. List ways in which
documentary makers can treat real events in a creative manner.
Q. Is it possible to capture the real world on film?
Q. Do you think it is ethical to stage real events in a documentary?

A GROUP OF PEOPLE LEADING THE WAY IN NEW

DEVELOPMENTS OR IDEAS.
A POSITION AT THE FOREFRONT OF NEW DEVELOPMENTS OR
IDEAS.
Vanguard is a television documentary series that was broadcast on the now
defunct Current TV television network. Vanguard reported on such issues as
the environment, drugs, and the effects of globalization and conflict.
The focus of most Vanguard episodes is to explore and immerse viewers in
global issues that have a large social significance. Unlike sound-bite driven
reporting, the shows correspondents conduct interviews with affected
peoples and the regions involved usually being led by a guide and translator
who facilitates access. Since Vanguard's subject matter often involved
exposs about organized crime, drug trafficking and armed revolts, the
correspondents can face significant danger because of their reporting due to
unstable political or security situations.
Vanguard has received some of the media industrys highest honors for
journalism, including the 69th Annual Peabody Award, given for excellence in
electronic media,[1] and the 2010 Television Academy Honor, which
recognizes "achievements in programming that present issues of concern to
our society in a compelling, emotional and insightful way." [2] Vanguard
has also been awarded the 2009 Alfred I. duPont-Columbia Award and the
2009 Livingston Award, and has been nominated four times for a News and
Documentary Emmy Award and also for a Sports Emmy Award. [3]

RIO FILM
In Brazil, various exotic birds are smuggled
out of the country. Captured by smugglers
when he was just a hatchling, a macaw named Blu
(Jesse Eisenberg) never learned to fly and lives a
happily domesticated life in Minnesota with his
human friend, Linda. Blu is thought to be the last of
his kind, but when word comes that Jewel (Anne
Hathaway), a lone female, lives in Rio de Janeiro, Blu
and Linda go to meet her. Animal smugglers kidnap
Blu and Jewel, but the pair soon escape and begin a
perilous adventure back to freedom -- and Linda.
https://www.youtube.com/watch?v= 7M39k9rqgQE

RICH TEXT
National identity American/ Canadian/ British/
Brazilian
Ethnicity Brazilian
Gender Men/ women
Youth - Young people

WATCH CLIPS
Analyse Representation
15:47 44.09 women (brave/ sex objects) Non brazilian
men (weak)
Iconic Brazil
27.25 Nigel (British/ villian)
24. 58 - 26:30 Ethnicity (poverty/ pitted/
dangerous)

FOR EACH WRITE A SHORT PARAGRAPH

Representation (10mins)
National identity Brazil
National idenity British
Women
Men
Ethnicity

 campaign represents Brazil as a country with a

unique culture that offers diverse experiences for
all visitors. "The latest campaign emphasizes
friendliness and openness which are the most
endearing characteristics of Brazilian people,"
said Flavio Dino, the President of Embratur. "We
are our culture - the rhythms of Brazil, the
warmth of a hug, our traditional cooking and the
artists who fill our museums. Brazil is difficult to
describe but you can feel it, and that is what
really matters. Brazil is for all the world to
experience."

EVENTS: BRAZILIAN RIOTS

EVENTS
Brazilian protests
http://www.dailymail.co.uk/news/article-2630218/
Hundreds-rioters-clash-police-outside-World-Cupvenues-anti-tournament-protests-turnviolent.html
http://www.theguardian.com/commentisfree/2013/ju
n/18/brazil-protesters-bus-fareincrease

ONE EVENT REPRESENTED DIFFERENTLY

How are the protesters represented?
How can you tell? Evidence?
Why?
See events blog

BRITISH (UK)
drinkers; lousy food; stiff upper-lips; ultratraditional; steady-on, old chaps; bulldog spirit;
bad teeth and hygiene; rude; thin; smoke cigar or
pipe; scruffy hair; fitted clothing; heavy binge
drinkers; swear all day long; artistic;
fashionable; deep thinkers; intelligent and
articulate; boastful; anti-American; ride bikes;
God save the Queen!