Corporate Social Responsibility

CSR AND ETHICS

OUTLINE
• Corporate Social Responsibility
• Benefits
• Criticisms
• Differences :CSR Vs CRM
• Ethical implications
• Cases
– International
– National
Corporate Social Responsibility
• Corporate Social Responsibility (CSR) means a company’s
responsibility to society

• ensuring production of high quality products,

• least environmental impact and with the most benefits for its
stakeholders.

• executed on a continuing, sustainable basis.

BENEFITS OF CSR
• Human resources

• Risk management

• Brand differentiation

• License to operate

• Increase customer retention

• Provide access to investment and funding opportunities

• Generate positive publicity and media opportunities

CRITICISMS
• to distract the public
from ethical questions
posed by their core
operations.
2004
• CSR programs used for scandal
the commercial benefit. concerning
Employees its
• raising their reputation worldwide misreporting
with the public or with 'do badly in of oil
government. terms of pay reserves,
and
conditions
 DIFFERENCES : CSR and CRM
• encompasses what
companies do with their
profits & also how they
make them.
• It goes beyond philanthropy
and compliance
• addresses how companies
manage their economic,
social, and environmental
impacts,
• their relationships in all key
spheres of influence
• partner with charitable
organizations to help non-
profits better achieve their
goals.
• Cause-related marketing is
attached to a media
campaign, with money
generated for the cause
through the sale of
products.
ETHICAL IMPLICATIONS

• Utilitarianism

• Rights

• Global morality :all

consumption decisions require
moral chices to be made.
INTERNATIONAL
MC DONALDS
• Global Best of Green
successful local innovations

• Animal Welfare at McDonald's 

 
McDonald's cares about the humane treatment of animals,
"free from cruelty, abuse and neglect".
 
Specific animal welfare practices vary slightly across the
McDonald's System, but practices are always driven by the
latest scientific research, advice from respected animal
welfare experts ( Food Animal Initiative)
BODY SHOP

• Activate Self Esteem

– Sex Trafficking
– Domestic Violence

• Against Animal Testing

• Support Community Trade

• Protect Our Planet

• Defend Human Rights

DEBENHAMS
• Good Origin Coffee
can be traced back to the farm where
it was grown.
assists farmers in protecting their
workers and the environment in
which they live and work and
provides assurance that coffee beans
are derived from 100% sustainable
sources.(’07)

• Fair trade Cotton

• Organic Products
NATIONAL CASES
EBM
• Education:
Korangi School adoption
program
Jail literacy program
Young leaders Conference
The citizens Foundation

• Sports:
Special Olympics
Blind Cricket tournament

• Wider Community:
SOS
Tetra Pak -Pakistan

• School Milk Program

• WAKE PAKISTAN-
Osteoporosis
P & G Pakistan
• P&G is creating awareness on health and
hygiene

• Corporate Cause platform - Live, Learn and

Thrive – that aims to reach 300 million
children worldwide by 2012. 

• Children are being enabled to learn by

providing them access to places and tools
for learning.

• To help them thrive in life, P&G is providing

access to programmes that build self-
esteem, life and interpersonal skills
THANKYOU